Content Curator | Updated on - Mar 31, 2026

The MBA in Digital Marketing & Analytics at Graphic Era Hill University (GEHU), Dehradun is a 2-year full-time postgraduate programme offered under the School of Management. The course blends core business management principles with specialised training in digital marketing strategies, consumer analytics, SEO/SEM, social media marketing, content marketing, and data-driven decision-making. The total fees for the programme are approximately Rs. 8.48 Lakhs (for All India candidates without scholarship), with an intake of around 60 seats per batch. The programme is offered in full-time on-campus mode and is popular among students seeking careers in the rapidly growing digital marketing and analytics industry.

Admissions 2026 are currently open at GEHU Dehradun. Applications can be submitted online at apply.gehu.ac.in. Admission is merit-based on qualifying examination scores, with exemptions available for candidates scoring 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT. Candidates who do not meet the exam score threshold must appear for the university's Aptitude Test followed by a Personal Interview (PI) or self-introduction video. The batch is expected to commence in August 2026.

Key Points

Specialisation in Digital Marketing & Analytics integrates tools like Google Analytics, Meta Ads Manager, HubSpot, and data visualisation platforms into the curriculum.
The programme emphasises experiential learning through live projects, case studies, industry workshops, and masterclasses by marketing professionals.
Students gain exposure to AI-driven marketing, influencer marketing, programmatic advertising, and consumer behaviour analytics.
GEHU's School of Management has strong industry connections with companies like Amazon, Adobe, Microsoft, and Google, which actively recruit from the campus.
The university hosts a DST-sponsored Technology Business Incubator (TBI), providing entrepreneurship opportunities for students.
GEHU is NAAC accredited and holds top-tier rankings among private universities in Uttarakhand.

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

GEHU Dehradun Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

GEHU MBA (Digital Marketing & Analytics) Fees

The MBA (Digital Marketing & Analytics) programme at GEHU Dehradun carries a total fee of approximately Rs. 8.48 Lakhs for All India candidates (without scholarship, yearly payment mode). The tuition fee per semester is Rs. 1,90,900 in Year 1 and Rs. 1,98,400 in Year 2. Significant merit-based scholarships are available, which can reduce the net tuition fee substantially - the highest scholarship bracket (for graduation 95%+ or CAT/XAT 85+ percentile) offers Rs. 45,000 per semester, bringing the total fees down to approximately Rs. 4.25 Lakhs. Uttarakhand/hilly state candidates are eligible for an additional state concession on tuition fees.

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee - Year 1 (2 semesters x Rs. 1,90,900)	3,81,800
Tuition Fee - Year 2 (2 semesters x Rs. 1,98,400)	3,96,800
Total Tuition Fee (2 Years)	7,78,600
Admission Fee (One-time)	20,000
Enrolment Fee (One-time)	5,000
Other Charges (Exam, Library, Insurance, Sports, PDP etc.) - 2 Years	41,000
Caution Money (Refundable)	3,000
Total Fees (All India, No Scholarship)	8,47,600
Hostel Fees (Optional, per year)	Rs. 1,20,000 - Rs. 2,30,000 (depending on room type)

Caution Money of Rs. 3,000 is fully refundable at the time of course completion.
A 5% discount is applicable on tuition fees if paid in yearly (annual) mode.
Hostel fees are optional and not included in the Total Fees above.
Hostel charges for 2026-27 range from Rs. 1,20,000 (4-seater non-AC) to Rs. 2,30,000 (single AC) per year, plus a one-time registration fee of Rs. 10,000 and refundable security deposit of Rs. 5,000-Rs. 10,000.
EMI/half-yearly payment options are available.
Half-yearly payment does not attract the 5% discount.
Fees are subject to revision as per university policy.
Uttarakhand and other hilly state candidates (Himachal Pradesh, J&K, Sikkim, North-Eastern states) are eligible for a state concession on tuition fees (50% seats reserved for Uttarakhand candidates).

GEHU MBA (Digital Marketing & Analytics) Admission 2026

Admissions 2026 at GEHU Dehradun are currently open. The admission process is entirely online and merit-based. Candidates with strong scores in national MBA entrance exams (CAT/MAT/XAT/CMAT/NMAT) may be exempted from the university's aptitude test. The university follows a rolling admission process, and seats are allotted on a first-come, first-served basis after merit evaluation.

GEHU MBA Admission Dates

Event	Date/Period
Admissions Open	Open (as of March 2026)
Online Application Available	Ongoing
Application Fee	Rs. 1,500
Aptitude Test & PI (if applicable)	As per university schedule (rolling basis)
Batch Commencement	August 2026 (tentative)

Entrance Exam Dates

Exam	Registration	Exam Date	Result
CAT 2025	Aug 1 - Sep 20, 2025	Nov 30, 2025	Dec 24, 2025
XAT 2026	Jul 10 - Dec 5, 2025	Jan 4, 2026	Jan 16, 2026
CMAT 2026	Oct 17 - Nov 24, 2025	Jan 25, 2026	Feb 13, 2026
MAT (Feb/Mar 2026)	Dec 26, 2025 onwards	PBT: Mar 1, 2026 / CBT: Mar 8, 2026	PBT: Mar 14 / CBT: Mar 18, 2026
NMAT 2026	Aug 2026 (tentative)	Nov - Dec 2026 (tentative)	To be announced
CAT 2026	Aug 2026 (tentative)	Nov 2026 (tentative)	Dec 2026 (tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree of minimum 3 years duration from a recognised university with at least 60% aggregate marks.
Candidates appearing in the final year of their qualifying examination are also eligible to apply provisionally.
Aptitude Test and PI/self-introduction video are compulsory unless the candidate has 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT.
Alumni of Graphic Era are exempted from the aptitude test.

Admission Process

Visit apply.gehu.ac.in and fill the online application form.
Upload required documents (marksheets, ID proof, photographs).
Pay the application fee of Rs. 1,500 online.
Appear for the Aptitude Test and PI/self-introduction video (if not exempted by entrance exam score).
Receive provisional allotment letter digitally upon merit evaluation.
Pay the course fee to confirm admission (yearly or half-yearly mode).

GEHU MBA (Digital Marketing & Analytics) Scholarships 2026

GEHU Dehradun offers a comprehensive merit-based scholarship structure for the MBA programme, making it one of the more financially accessible private university MBA programmes in the region. Scholarships are locked in at the time of admission and remain fixed for the entire course duration, subject to maintaining a minimum 7 SGPA each semester. Multiple scholarships can be stacked (up to Academic Scholarship + 3 additional scholarships).

Scholarship Structure

Scholarship / Concession	Eligibility Criterion	Amount / Benefit
Academic Scholarship (Highest Bracket)	Graduation 95%+ OR CAT/XAT 85+ percentile OR MAT/CMAT 99 percentile	Rs. 45,000 per semester (Rs. 3,60,000 over 2 years)
Academic Scholarship (2nd Bracket)	Graduation 90-95% OR CAT/XAT 80-85 percentile OR MAT/CMAT 95-99 percentile	Rs. 36,500 per semester
Academic Scholarship (3rd Bracket)	Graduation 85-90% OR CAT/XAT 75-80 percentile OR MAT/CMAT 93-95 percentile	Rs. 26,000 per semester
Academic Scholarship (4th Bracket)	Graduation 80-85% OR CAT/XAT 70-75 percentile OR MAT/CMAT 90-93 percentile	Rs. 21,000 per semester
Academic Scholarship (5th Bracket)	Graduation 75-80% OR CAT/XAT 65-70 percentile OR MAT/CMAT 85-90 percentile	Rs. 16,000 per semester
Academic Scholarship (6th Bracket)	Graduation 70-75% OR CAT/XAT 60-65 percentile	Rs. 12,500 per semester
Diversity Scholarship	70%+ in 12th (10% of All India seats)	Rs. 36,000 per semester
Diversity Scholarship (Lower Bracket)	60-69.99% in 12th	Rs. 26,000 per semester
Female Candidate Concession	All female candidates	10% on Net Tuition Fee (additional)
Ward of Defence Personnel Concession	Wards of current/ex-servicemen (Army, Navy, Air Force, Paramilitary)	5% on Net Tuition Fee
Loyalty Concession	Alumni of any Graphic Era Group institution	10% on Net Tuition Fee
Sibling Concession	Immediate sibling of current GEHU student	7.5% on Net Tuition Fee
Sibling Concession (Alumni)	Immediate sibling of GEHU alumni	5% on Net Tuition Fee
Annual Payment Concession	Paying fees in yearly (annual) mode	5% on Net Tuition Fee
State Concession	Candidates from Uttarakhand, HP, J&K, Sikkim, NE states	Special concession on tuition fee (50% seats reserved)

Scholarship bracket is frozen at the time of admission and does not change during the course.
Scholarship is not applicable for a semester if the student scores below 7 SGPA or has a backlog in any subject; it is reinstated once the student clears the backlog and scores 7 SGPA or above.
A maximum of Academic Scholarship + 3 additional scholarships/concessions can be availed simultaneously.
All scholarships require valid supporting documents; failure to provide documents results in cancellation of the scholarship.
Application for scholarships is part of the admission process; no separate application is required for merit-based scholarships.

GEHU MBA (Digital Marketing & Analytics) FAQs

Ques. Is the MBA in Digital Marketing & Analytics at GEHU Dehradun a separate specialisation or part of the general MBA?

Ans. Yes, it is a distinct specialisation within the MBA programme at GEHU's School of Management. Students are admitted specifically to the Digital Marketing & Analytics track and follow a curriculum that combines core MBA subjects with specialised modules in SEO, SEM, social media marketing, web analytics, content strategy, and data-driven marketing. It is not a general MBA with an elective in digital marketing.

Ques. Do I need to appear for CAT to get admission into the MBA (Digital Marketing & Analytics) at GEHU?

Ans. No, CAT is not mandatory. GEHU accepts multiple entrance exams including MAT, XAT, CMAT, and NMAT. If you have 75 percentile or above in any of these exams (or 210 score in NMAT), you are exempted from the university's own Aptitude Test. If you do not have a qualifying entrance exam score, you can still apply and appear for GEHU's internal Aptitude Test followed by a PI or self-introduction video.

Ques. What is the actual fee after scholarship for the MBA at GEHU? How much can I save?

Ans. The gross total fee is approximately Rs. 8.48 Lakhs. With the highest merit scholarship (Rs. 45,000 per semester for 4 semesters = Rs. 1,80,000), plus the 5% annual payment discount, the net fee can come down to approximately Rs. 4.25 Lakhs for top-merit All India candidates. Female candidates get an additional 10% concession on net tuition, which can reduce fees further. Uttarakhand/hilly state candidates also benefit from a state concession, making the programme even more affordable.

Ques. What kind of companies recruit MBA (Digital Marketing & Analytics) graduates from GEHU?

Ans. GEHU has a strong placement record with companies like Amazon, Adobe, Microsoft, Google, Infosys, OPPO, and IBM visiting the campus. For digital marketing specialisation specifically, recruiters typically include digital agencies, e-commerce companies, FMCG brands, media companies, and tech startups. Roles offered include Digital Marketing Manager, SEO/SEM Analyst, Social Media Strategist, Brand Manager, and Marketing Analytics Consultant.

Ques. Is hostel accommodation available for MBA students at GEHU Dehradun? What are the charges?

Ans. Yes, GEHU Dehradun has separate boys' and girls' hostels on campus. Hostel is optional for MBA students. For 2026-27, hostel fees range from Rs. 1,20,000 per year (4-seater non-AC) to Rs. 2,30,000 per year (single AC room) for standard hostels. Premium hostels (Sardar Bhagat Singh, Atlantis for boys; Marina for girls) with special menu, laundry service, and hostel kit range from Rs. 1,70,000 to Rs. 2,30,000 per year. A one-time registration fee of Rs. 10,000 and a refundable security deposit of Rs. 5,000-Rs. 10,000 are also applicable.

Ques. What is the minimum percentage required for MBA admission at GEHU, and is there any age limit?

Ans. The minimum eligibility is a Bachelor's degree of at least 3 years from a recognised university with not less than 60% aggregate marks. There is no specific age limit mentioned for the MBA programme. Final year graduation students can also apply provisionally. Alumni of Graphic Era institutions are exempted from the Aptitude Test requirement.