Content Curator | Updated on - Jun 22, 2026

The Ph.D. (Marketing) - Part Time programme at Amity University Mumbai is a doctoral research degree offered under the broader programme titled "Doctor of Philosophy in Management (Marketing/Finance/HR/IT) - Part Time" through Amity Business School, Mumbai. The programme spans a minimum of 3.5 years and a maximum of 6 years, and is specifically designed for working marketing professionals, brand managers, digital marketers, and academicians who wish to pursue advanced research in marketing without leaving their careers. The course is offered in on-campus mode at the Mumbai campus, with classes scheduled on weekends (Saturday and Sunday). The total programme fee for Indian nationals is Rs 2,31,000 for the minimum duration (7 semesters at Rs 33,000 per semester). Admission is conducted twice a year - for January and July sessions - through the Amity PhD Entrance Test (APET) followed by a personal interview.

Admissions for the July 2026 session are expected to open tentatively around April-May 2026, based on the pattern of previous sessions. The January 2026 session application deadline for the Mumbai campus was December 6, 2025. Candidates are advised to regularly check the official Amity PhD portal (amity.edu/phd) for the latest updates on the July 2026 session dates.

Key Points

The programme is offered under Amity Business School, Mumbai, and covers specialisations in Marketing, Finance, HR, and IT under a single Part Time doctoral programme.
The PhD in Marketing specialisation allows scholars to pursue research in areas such as consumer behaviour, digital marketing, brand management, retail management, services marketing, and marketing analytics.
The programme is offered in Part Time mode, with classes held on weekends (Saturday and Sunday, 9:15 AM to 6:10 PM), making it ideal for working marketing and brand professionals.
There is no residency period requirement for Part Time PhD scholars; however, attendance at coursework classes and academic activities is mandatory.
Scholars must complete a mandatory coursework period of at least one semester (not exceeding one academic year), followed by a Comprehensive Examination before proceeding to research.
Working professionals applying for Part Time PhD must submit an NOC (No Objection Certificate) from their employer at the time of registration.

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FAQs

Amity Mumbai PhD Marketing Fees

The Ph.D. (Marketing) Part Time programme at Amity University Mumbai has a straightforward fee structure. The academic fee for the Mumbai campus is Rs 33,000 per semester for Part Time scholars. With a minimum duration of 3.5 years (7 semesters), the total academic fee comes to Rs 2,31,000. In addition, a one-time Registration Fee of Rs 10,000 and a refundable Security Deposit of Rs 10,000 are payable at the time of admission. The total payable amount (excluding the refundable deposit) is Rs 2,41,000 for the minimum duration.

Fee Components

Fee Component	Amount (Rs)
Registration Fee (one-time)	10,000
Security Deposit (one-time, refundable)	10,000
Academic Fee (per semester)	33,000
Academic Fee for 7 semesters (3.5 years minimum)	2,31,000
Total Fees (excluding refundable deposit)	2,41,000
Total Fees (including refundable deposit)	2,51,000

The Security Deposit of Rs 10,000 is fully refundable upon completion of the PhD.
Academic fee is paid semester-wise (two semesters per year).
Scholars enrolled beyond the minimum period (3.5 years) will continue to pay the semester fee until PhD completion, up to a maximum of 6 years.
Application fee of Rs 1,500 is payable at the time of form submission (non-refundable).
Fee is subject to revision from time to time as decided by the University.
For Foreign National / NRI candidates, the academic fee is Rs 1,00,000 per semester for Part Time mode.

Amity Mumbai PhD Marketing Admission 2026

Admissions to the Ph.D. (Marketing) Part Time programme at Amity University Mumbai are conducted twice a year - for January and July sessions. The selection process involves an Amity PhD Entrance Test (APET) followed by a personal interview conducted by the Faculty Research Committee (FRC). The January 2026 session application deadline for the Mumbai campus was December 6, 2025. The July 2026 session is expected to open tentatively around April-May 2026.

Admission Dates Mumbai Campus

Event	January 2026 Session	July 2026 Session (Tentative)
Application Form Opens	November 2025	April 2026
Last Date to Apply	December 6, 2025	May 2026
APET (PhD Entrance Test)	Announced on Admission Microsite	June 2026
Interview	After APET	After APET
Session Commencement	January 2026	July 2026

APET Exemption Exam Dates

Exam	Registration Period	Exam Date	Result
UGC-NET Phase 1 (2026-27)	October 7 - November 7, 2025	December 31, 2025 - January 7, 2026	February 4, 2026
UGC-NET Phase 2 (2026)	April 1 - May 1, 2026 (Tentative)	June 2026 (Tentative)	July 2026 (Tentative)
CSIR-NET (2026)	May 1 - May 21, 2026 (Tentative)	July 2026 (Tentative)	September 4, 2026 (Tentative)

Note: Candidates who have cleared UGC-NET, CSIR-NET, GATE, or similar national-level exams in the relevant field (Management/Marketing) are exempted from APET and need to appear for the interview only.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Master's degree from a recognised university in a relevant field (MBA/PGDM/M.Com/MA Economics or related disciplines) with a minimum of 55% marks or equivalent CGPA.
Alternatively, a four-year Bachelor's degree in a relevant field with a minimum of 75% marks or equivalent CGPA (direct admission in Full Time mode only).
SC/ST/OBC (non-creamy layer)/Differently-Abled/EWS candidates are eligible for a 5% relaxation in the minimum marks requirement as per UGC regulations 2022.

Admission Process

Fill and submit the online application form at amity.edu/phd along with required documents and a non-refundable application fee of Rs 1,500.
Working professionals must submit employment verification details at the time of form filling and an NOC from their employer at the time of joining.
Shortlisted candidates appear for the APET (90-minute, 100 MCQ test covering General Aptitude and Subject-Specific sections) or are exempted if they hold valid national-level exam qualifications.
APET-qualified and exempted candidates appear for an Interview by the Faculty Research Committee (FRC).
Selected candidates receive an admission letter on the Admission Microsite and must pay the Registration Fee and Security Deposit to confirm their seat.
Candidates must submit a Preliminary Research Idea as part of the application process.

Amity Mumbai PhD Marketing Scholarships 2026

Amity University offers financial support to PhD scholars primarily through the Amity Research Fellowship (ARF) programme. However, the ARF is available exclusively to Full Time PhD scholars. Part Time PhD scholars at Amity University Mumbai are not eligible for the ARF stipend. Scholars may, however, benefit from fee concessions or financial aid as applicable under the university's policies for specific categories.

Scholarship Details

Scholarship / Fellowship	Eligibility	Amount	Applicable Mode
Amity Research Fellowship (ARF) - UGC NET-JRF / INSPIRE	Full Time PhD scholars who have cleared UGC NET-JRF or INSPIRE	Rs 37,000 per month	Full Time only
Amity Research Fellowship (ARF) - NET-LS (Category 2)	Full Time PhD scholars selected under NET Category 2	Rs 37,000 per month (for selected scholars)	Full Time only
Amity Research Fellowship (ARF) - NET-PhD (Category 3)	Full Time PhD scholars selected under NET Category 3	Rs 37,000 per month (for selected scholars)	Full Time only
Amity Research Fellowship (ARF) - APET Qualified	Full Time PhD scholars selected through APET	Rs 37,000 per month (for selected scholars)	Full Time only
Fee Concession / Financial Aid	Amity academic/non-academic staff, JRF/SRF/RA employed in the university, national fellowship holders, scholars from MoU labs	As per university policy	Both modes (subject to approval)

The Amity Research Fellowship (ARF) is designed for Full Time PhD scholars only and is not applicable to Part Time scholars.
Part Time scholars who are national fellowship holders or employed in labs with Amity MoUs may be considered for fee concessions as per university policy.
There are no specific on-admission scholarships for PhD programmes at Amity University Mumbai (the merit scholarship scheme applies to UG and PG programmes only).
For the latest scholarship and financial aid details, candidates should contact the Amity Mumbai admissions office directly.

Amity Mumbai PhD Marketing FAQs

Ques. Can a working marketing professional (e.g., brand manager, digital marketer, CMO) pursue the Part Time PhD in Marketing at Amity Mumbai?

Ans. Yes, the Part Time PhD in Marketing is specifically designed for working professionals including brand managers, digital marketers, CMOs, market research professionals, and marketing faculty. Classes are held only on weekends (Saturday and Sunday), allowing professionals to continue their careers. An NOC from the employer is required at the time of registration.

Ques. What is the difference between the Full Time and Part Time PhD in Marketing at Amity Mumbai in terms of fees and duration?

Ans. The Full Time PhD has a semester fee of Rs 38,000 per semester with a minimum duration of 3 years (6 semesters), while the Part Time PhD has a semester fee of Rs 33,000 per semester with a minimum duration of 3.5 years (7 semesters). The Part Time fee per semester is slightly lower, but the total duration is longer. Both modes have the same one-time Registration Fee (Rs 10,000) and Security Deposit (Rs 10,000).

Ques. Can a candidate with an MBA in a non-marketing specialisation apply for the Part Time PhD in Marketing at Amity Mumbai?

Ans. Yes, candidates with an MBA or equivalent Master's degree in any management discipline with minimum 55% marks are generally eligible to apply. The subject-specific section of the APET will be based on the applied PhD specialisation (Marketing), so candidates from non-marketing backgrounds should prepare accordingly. The research supervisor will also assess the candidate's suitability during the interview.

Ques. What research areas can I pursue under the Part Time PhD in Marketing at Amity Mumbai?

Ans. Popular research areas include consumer behaviour and decision-making, digital and social media marketing, brand management and brand equity, retail and omnichannel marketing, services marketing, marketing analytics and big data, rural marketing, green marketing, and international marketing. The specific research topic is finalised in consultation with the assigned research supervisor.

Ques. How long does it typically take to complete the Part Time PhD in Marketing, and what is the maximum time allowed?

Ans. The minimum duration for the Part Time PhD is 3.5 years and the maximum is 6 years from the date of registration. The timeline includes coursework (minimum one semester), comprehensive examination, research work, and thesis submission. Scholars who do not submit their thesis within 6 years may have their registration cancelled.

Ques. Is the Part Time PhD (Marketing) degree from Amity University Mumbai equivalent to a Full Time PhD for academic and professional purposes?

Ans. Yes, the Part Time PhD (Marketing) degree from Amity University Maharashtra carries the same academic value as the Full Time PhD. Both are awarded by Amity University Maharashtra, a UGC-recognised private university. The degree is valid for academic positions (subject to UGC-NET/SET requirements) and for professional advancement. There is no distinction between Full Time and Part Time PhD degrees on the certificate.

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Amity University Mumbai Ph.D Marketing: Fees 2026, Course Duration, Dates, Eligibility

Table of Contents

Amity Mumbai PhD Marketing Fees

Fee Components

Amity Mumbai PhD Marketing Admission 2026

Admission Dates Mumbai Campus

APET Exemption Exam Dates

Eligibility Criteria

Admission Process

Amity Mumbai PhD Marketing Scholarships 2026

Scholarship Details

Amity Mumbai PhD Marketing FAQs

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