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The Ph.D. (Marketing) - Full Time programme at Amity University Mumbai is a doctoral research degree offered under the broader programme titled "Doctor of Philosophy in Management (Marketing/Finance/HR/IT)" through Amity Business School, Mumbai. The programme has a minimum duration of 3 years and a maximum of 6 years, and is designed for candidates who wish to pursue advanced research in marketing, consumer behaviour, brand management, digital marketing, retail management, and allied areas. The course is offered in on-campus, full-time mode at the Mumbai campus. The total programme fee for Indian nationals is Rs 2,28,000 for the minimum duration (6 semesters at Rs 38,000 per semester). Admission is conducted twice a year - for January and July sessions - through the Amity PhD Entrance Test (APET) followed by a personal interview.

Admissions for the July 2026 session are expected to open tentatively around April-May 2026, based on the pattern of previous sessions. The January 2026 session application deadline for the Mumbai campus was December 6, 2025. Candidates are advised to regularly check the official Amity PhD portal (amity.edu/phd) for the latest updates on the July 2026 session dates.

Key Points

The programme is offered under Amity Business School, Mumbai, and covers specialisations in Marketing, Finance, HR, and IT under a single doctoral programme titled "Doctor of Philosophy in Management (Marketing/Finance/HR/IT)".
The PhD in Marketing specialisation allows scholars to pursue research in areas such as consumer behaviour, digital marketing, brand management, retail management, services marketing, and marketing analytics.
The programme is offered in Full Time on-campus mode, with classes held on all working days (9:15 AM to 6:10 PM), requiring full-time commitment from scholars.
The minimum residency period for Full Time PhD scholars is 3 years (from the date of registration on Amizone).
Scholars must complete a mandatory coursework period of at least one semester (not exceeding one academic year), followed by a Comprehensive Examination before proceeding to research.
Full Time PhD scholars are eligible for the Amity Research Fellowship (ARF) of Rs 37,000 per month, subject to selection.

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Amity University Mumbai Latest Updates and News

14 May, 2026 Amity University Mumbai Ph.D Marketing Admission 2026 is open. The last date to apply is Jun 15, 2026 (extended). Apply Now!

Amity Mumbai PhD Marketing Fees

The Ph.D. (Marketing) Full Time programme at Amity University Mumbai has a transparent fee structure. The academic fee for the Mumbai campus is Rs 38,000 per semester for Full Time scholars. With a minimum duration of 3 years (6 semesters), the total academic fee comes to Rs 2,28,000. In addition, a one-time Registration Fee of Rs 10,000 and a refundable Security Deposit of Rs 10,000 are payable at the time of admission. The total payable amount (excluding the refundable deposit) is Rs 2,38,000 for the minimum duration.

Fee Components

Fee Component	Amount (Rs)
Registration Fee (one-time)	10,000
Security Deposit (one-time, refundable)	10,000
Academic Fee (per semester)	38,000
Academic Fee for 6 semesters (3 years minimum)	2,28,000
Total Fees (excluding refundable deposit)	2,38,000
Total Fees (including refundable deposit)	2,48,000

The Security Deposit of Rs 10,000 is fully refundable upon completion of the PhD.
Academic fee is paid semester-wise (two semesters per year).
Scholars enrolled beyond the minimum period (3 years) will continue to pay the semester fee until PhD completion, up to a maximum of 6 years.
Application fee of Rs 1,500 is payable at the time of form submission (non-refundable).
Fee is subject to revision from time to time as decided by the University.
For Foreign National / NRI candidates, the academic fee is Rs 75,000 per semester for Full Time mode.

Amity Mumbai PhD Marketing Admission 2026

Admissions to the Ph.D. (Marketing) Full Time programme at Amity University Mumbai are conducted twice a year - for January and July sessions. The selection process involves an Amity PhD Entrance Test (APET) followed by a personal interview conducted by the Faculty Research Committee (FRC). The January 2026 session application deadline for the Mumbai campus was December 6, 2025. The July 2026 session is expected to open tentatively around April-May 2026.

Admission Dates (Mumbai Campus - Recent/Upcoming Sessions)

Event	January 2026 Session	July 2026 Session (Tentative)
Application Form Opens	November 2025	April 2026
Last Date to Apply	December 6, 2025	May 2026
APET (PhD Entrance Test)	Announced on Admission Microsite	June 2026
Interview	After APET	After APET
Session Commencement	January 2026	July 2026

Relevant Exam Dates (for APET Exemption)

Exam	Registration Period	Exam Date	Result
UGC-NET Phase 1 (2026-27)	October 7 - November 7, 2025	December 31, 2025 - January 7, 2026	February 4, 2026
UGC-NET Phase 2 (2026)	April 1 - May 1, 2026 (Tentative)	June 2026 (Tentative)	July 2026 (Tentative)
CSIR-NET (2026)	May 1 - May 21, 2026 (Tentative)	July 2026 (Tentative)	September 4, 2026 (Tentative)

Note: Candidates who have cleared UGC-NET, CSIR-NET, GATE, or similar national-level exams in the relevant field (Management/Marketing) are exempted from APET and need to appear for the interview only.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Master's degree from a recognised university in a relevant field (MBA/PGDM/M.Com/MA Economics or related disciplines) with a minimum of 55% marks or equivalent CGPA.
Alternatively, a four-year Bachelor's degree in a relevant field with a minimum of 75% marks or equivalent CGPA (direct admission in Full Time mode only).
SC/ST/OBC (non-creamy layer)/Differently-Abled/EWS candidates are eligible for a 5% relaxation in the minimum marks requirement as per UGC regulations 2022.

Admission Process:

Fill and submit the online application form at amity.edu/phd along with required documents and a non-refundable application fee of Rs 1,500.
Shortlisted candidates appear for the APET (90-minute, 100 MCQ test covering General Aptitude and Subject-Specific sections) or are exempted if they hold valid national-level exam qualifications.
APET-qualified and exempted candidates appear for an Interview by the Faculty Research Committee (FRC).
Selected candidates receive an admission letter on the Admission Microsite and must pay the Registration Fee and Security Deposit to confirm their seat.
Candidates must submit a Preliminary Research Idea as part of the application process.
Foreign nationals/NRI applicants must submit an AIU equivalence certificate along with the application form.

Amity Mumbai PhD Marketing Scholarships 2026

Amity University offers financial support to Full Time PhD scholars through the Amity Research Fellowship (ARF) programme. Full Time PhD scholars in Marketing who qualify through APET or hold national-level fellowships are eligible for the ARF stipend of Rs 37,000 per month. This fellowship is designed to support scholars in focusing entirely on their research without financial constraints.

Scholarship Details

Scholarship / Fellowship	Eligibility	Amount	Applicable Mode
Amity Research Fellowship (ARF) - UGC NET-JRF / INSPIRE	Full Time PhD scholars who have cleared UGC NET-JRF or INSPIRE	Rs 37,000 per month	Full Time only
Amity Research Fellowship (ARF) - NET-LS (Category 2)	Full Time PhD scholars selected under NET Category 2	Rs 37,000 per month (for selected scholars)	Full Time only
Amity Research Fellowship (ARF) - NET-PhD (Category 3)	Full Time PhD scholars selected under NET Category 3	Rs 37,000 per month (for selected scholars)	Full Time only
Amity Research Fellowship (ARF) - APET Qualified	Full Time PhD scholars selected through APET	Rs 37,000 per month (for selected scholars)	Full Time only
Fee Concession / Financial Aid	Amity academic/non-academic staff, JRF/SRF/RA employed in the university, national fellowship holders, scholars from MoU labs	As per university policy	Both modes (subject to approval)

The Amity Research Fellowship (ARF) is available exclusively to Full Time PhD scholars.
Scholars who are Amity academic/non-academic staff, JRF/SRF/RA employed in the university, national-level fellowship holders, or working in labs with Amity MoUs may be considered for fee concessions as per university policy.
There are no specific on-admission scholarships for PhD programmes at Amity University Mumbai (the merit scholarship scheme applies to UG and PG programmes only).
For the latest scholarship and financial aid details, candidates should contact the Amity Mumbai admissions office directly.

Amity Mumbai PhD Marketing FAQs

Ques. Is the PhD in Marketing at Amity Mumbai a standalone specialisation, or is it combined with other management disciplines?

Ans. The programme is officially titled "Doctor of Philosophy in Management (Marketing/Finance/HR/IT)" under Amity Business School, Mumbai. While the specialisation in Marketing is available, the programme structure (coursework, common courses) is shared with Finance, HR, and IT specialisations. The research topic and subject-specific coursework are tailored to the chosen specialisation - in this case, Marketing.

Ques. What are the popular research areas under the PhD in Marketing at Amity Business School, Mumbai?

Ans. Popular research areas include consumer behaviour and decision-making, digital and social media marketing, brand management and brand equity, retail and omnichannel marketing, services marketing, marketing analytics and big data, rural marketing, green marketing, and international marketing. The specific research topic is finalised in consultation with the assigned research supervisor.

Ques. Is UGC-NET in Management required for admission to the PhD (Marketing) programme at Amity Mumbai?

Ans. UGC-NET in Management is not mandatory for admission. It provides exemption from the APET (Amity PhD Entrance Test) - candidates with valid UGC-NET scores need to appear only for the interview. It also qualifies scholars for the Amity Research Fellowship (ARF) of Rs 37,000 per month (for Full Time scholars). Candidates without UGC-NET must appear for the APET.

Ques. Can a candidate with an MBA in a non-marketing specialisation (e.g., Finance or HR) apply for the PhD in Marketing at Amity Mumbai?

Ans. Yes, candidates with an MBA or equivalent Master's degree in any management discipline with minimum 55% marks are generally eligible to apply. The subject-specific section of the APET will be based on the applied PhD specialisation (Marketing), so candidates from non-marketing backgrounds should prepare accordingly. The research supervisor will also assess the candidate's suitability during the interview.

Ques. What is the minimum attendance requirement for Full Time PhD scholars at Amity Mumbai?

Ans. Full Time PhD scholars must maintain a minimum of 75% attendance in each course to be eligible to appear in end-semester examinations. Additionally, for promotion to the next semester, Full Time scholars must attain a minimum of 90% attendance out of total working days in each semester; failing which, the Semester Progress Report may be marked Unsatisfactory.

Ques. What career opportunities are available after completing a PhD in Marketing from Amity University Mumbai?

Ans. A PhD in Marketing opens doors to academic careers (Assistant Professor/Associate Professor in management institutes, subject to UGC-NET/SET), corporate research roles (market research, consumer insights, brand strategy), consulting, and senior management positions. The degree is particularly valued in academia, research organisations, and companies with strong research and analytics functions. Amity University Mumbai's industry connections through Amity Business School also support post-doctoral career transitions.

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Amity University Mumbai Ph.D Marketing: Fees 2026, Course Duration, Dates, Eligibility

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