Content Curator | Updated on - Apr 27, 2026

The M.A. (Fashion Communication & Journalism) at Amity University Mumbai is a 2-year full-time postgraduate programme offered by the Amity School of Fashion Technology (ASFT) on the Mumbai campus. The programme is designed to train students in the intersection of fashion, media, communication, and journalism, covering brand management, fashion PR, trend forecasting, digital marketing, fashion photography, and sustainable fashion. With a total tuition fee of Rs. 3,52,000, the programme is a strong choice for graduates aspiring to careers in fashion media, fashion PR, styling, content creation, and brand communication. Mumbai's position as India's fashion and media capital makes this programme particularly relevant for industry exposure and placements.

Admissions for the 2026 batch are currently ongoing, with the application window open from November 1, 2025 to March 31, 2026. Selection is based on a Personal Interview, and any graduate is eligible to apply.

Key Points

Offered by Amity School of Fashion Technology (ASFT), Mumbai, a dedicated fashion school with strong industry linkages in India's fashion and media ecosystem.
The curriculum uniquely blends fashion studies with communication and journalism, covering Fashion PR, Fashion Journalism, Creative Advertising, Social Media & Digital Marketing, and Commercial E-magazine Publishing.
Students undertake a Summer Internship (evaluated in Semester 3) and a major Industry Project in Semester 4 (20 credits), ensuring deep practical engagement with the fashion industry.
Specialised courses include Trend Research & Forecasting, Creative Fashion Photography, CAD & Multimedia Design, Visual Merchandising, and Green Technology & Sustainable Fashion.
The programme covers Intellectual Property Rights (IPR) relevant to the fashion industry, a critical area for fashion professionals.
Semester 4 is entirely dedicated to an Industry Project, making it one of the most industry-integrated fashion communication programmes available.

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
FAQs

Amity Mumbai MA Fashion Communication Fees

The M.A. (Fashion Communication & Journalism) programme at Amity University Mumbai has a total tuition fee of Rs. 3,52,000 for the 2-year programme, payable in 4 semesters at Rs. 88,000 per semester. Hostel accommodation is available on campus at an additional cost of approximately Rs. 1,10,000 to Rs. 1,50,000 per year (not mandatory).

Fee Structure

Fee Component	Per Semester (Rs.)	Total for 2 Years (Rs.)
Tuition Fee	88,000	3,52,000
Total Academic Fee	88,000	3,52,000
Hostel Fee (Optional)	55,000 - 75,000 (approx.)	2,20,000 - 3,00,000 (approx.)
Total Fees (without Hostel)	-	3,52,000
Total Fees (with Hostel)	-	5,72,000 - 6,52,000

A refundable Academic Security Deposit of Rs. 20,000 is payable at the time of admission (refundable on completion/withdrawal as per university norms).
Hostel fees are not mandatory; students may opt for off-campus accommodation.
Fees are subject to revision by the university each academic year.
Education loan facilities are available through tie-ups with leading banks.
Students are required to pay the full fees initially; scholarship amounts (if applicable) are adjusted against Semester II payment.

Amity Mumbai MA Fashion Communication Admission 2026

Admissions to the M.A. (Fashion Communication & Journalism) programme at Amity University Mumbai for the 2026 batch are currently open. The application process is online and selection is based on a Personal Interview. Any graduate is eligible to apply, making this an accessible programme for students from fashion design, mass communication, arts, commerce, and other backgrounds. The batch typically commences in July/August.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Application Deadline	March 31, 2026
Personal Interview (Rolling Basis)	Ongoing (post application)
Batch Commencement (Tentative)	July/August 2026

Entrance Exam Dates

Exam	Event	Date
CUET PG 2026	Registration	December 14, 2025 - January 25, 2026
CUET PG 2026	Admit Card	March 3, 2026
CUET PG 2026	Exam Date	March 6 - March 27, 2026
CUET PG 2026	Result	May 6, 2026

Note: Amity University Mumbai conducts its own selection process (Personal Interview) for M.A. Fashion Communication and does not mandate CUET PG scores. CUET PG scores may be considered as supplementary merit criteria.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree (any discipline) of minimum 3 years duration from a recognised university under the 10+2+3 pattern.
Minimum aggregate of 50% marks in graduation (as per general Amity norms for PG programmes).
Candidates appearing in their final year of graduation are also eligible to apply provisionally.

Admission Process

Step 1: Fill the online application form at portal.amity.edu.
Step 2: Upload required documents (graduation marksheets, ID proof, photograph).
Step 3: Appear for a Personal Interview (conducted on campus or online).
Step 4: Receive offer letter upon selection.
Step 5: Pay the semester fee and complete the registration/reporting formalities.
Step 6: Batch commences in July/August 2026.

Amity Mumbai MA Fashion Communication Scholarships 2026

Amity University Mumbai offers merit-based scholarships for PG programmes under the Amity Scholarship Scheme. For the M.A. (Fashion Communication & Journalism) programme, scholarships are available based on Class XII and graduation academic performance. The scholarships are applicable on tuition fees only and are granted for the first year, with continuation subject to academic performance. Note that Fast Track Admission cum-Scholarship is not applicable for Fashion programmes as per Amity policy; however, merit-based PG scholarships may still be available.

Scholarship Details

Scholarship	Eligibility Criteria	Amount
Amity PG Merit Scholarship - 100%	93% and above in Class XII (CBSE/ISC/State Board) AND 80% and above in Graduation	100% of tuition fee (1st year)
Amity PG Merit Scholarship - 50%	88% and above in Class XII (CBSE/ISC/State Board) AND 75% and above in Graduation	50% of tuition fee (1st year)
Sports Scholarship - 100%	International Sports Participant (IOC/MYAS recognised events)	100% of tuition fee
Sports Scholarship - 50%	National Medal Winner (Gold/Silver/Bronze)	50% of tuition fee
Sports Scholarship - 25%	National Level Participant	25% of tuition fee
Martyr's Scholarship - 100%	Wards of deceased defence/paramilitary personnel (in line of duty)	100% of tuition fee

Scholarships are applicable on academic/tuition fees only and do not cover Security Deposit or Hostel/Boarding charges.
Fast Track Admission cum-Scholarship is not applicable for Fashion programmes as per Amity policy.
Students must submit the Amity Application Form by August 31, 2026 to be considered for scholarship.
Scholarship documents must be submitted to the Admissions Office latest by October 31 of the admission year.
Students are required to pay full fees initially; scholarship amounts are adjusted against Semester II payment.
Continuation of scholarship in the 2nd year is subject to the Amity University Scholarship Policy.
Limited scholarship seats are available on a first-come-first-serve basis.
Grant of scholarship is subject to approval of the Scholarship Committee.

Amity Mumbai MA Fashion Communication FAQs

Ques. What is the difference between M.A. Fashion Communication & Journalism and M.Des. (Fashion Technology) at Amity Mumbai?

Ans. M.A. Fashion Communication & Journalism focuses on the communication, media, and journalism aspects of fashion, including fashion PR, brand management, digital marketing, fashion photography, and content creation. M.Des. (Fashion Technology) is more design and technical in nature, focusing on garment construction, textile design, and fashion product development. Students interested in fashion media, writing, and communication should choose M.A. Fashion Communication, while those interested in design and production should opt for M.Des.

Ques. Do I need a fashion background to apply for M.A. Fashion Communication at Amity Mumbai?

Ans. No, any graduate from a recognised university is eligible to apply. Students from mass communication, journalism, arts, commerce, and even science backgrounds can apply. The Personal Interview assesses your interest in fashion, communication skills, and creative aptitude. A background in fashion or media is an advantage but not mandatory.

Ques. What career opportunities are available after M.A. Fashion Communication from Amity Mumbai?

Ans. Graduates can pursue careers as Fashion Journalists, Fashion PR Managers, Brand Communication Managers, Fashion Stylists, Fashion Content Creators, Social Media Managers for fashion brands, Fashion Event Managers, and E-magazine Editors. Key employers include fashion magazines (Vogue, Elle, Harper's Bazaar), fashion brands (Zara, H&M, Fabindia), PR agencies, and digital media companies. Mumbai's fashion industry offers strong placement and freelance opportunities.

Ques. What is the Industry Project in Semester 4 of M.A. Fashion Communication at Amity Mumbai?

Ans. The Industry Project in Semester 4 carries 20 credits and is the most significant component of the programme. Students work on a real-world fashion communication project, which could include creating a fashion magazine, developing a brand communication campaign, producing a fashion film, or executing a fashion PR strategy. This project is typically done in collaboration with an industry partner and forms the centrepiece of the student's professional portfolio.

Ques. Does the M.A. Fashion Communication programme cover digital and social media marketing?

Ans. Yes, the programme includes dedicated courses on Social Media and Digital Marketing (Semester 3) and Creative Content Interaction (Semester 2), ensuring students are equipped with the digital skills required in today's fashion industry. The curriculum also covers Commercial E-magazine Publishing and Creative Advertising, making it highly relevant for the digital-first fashion media landscape.

Ques. Is sustainable fashion covered in the M.A. Fashion Communication curriculum at Amity Mumbai?

Ans. Yes, the programme includes a dedicated course on Green Technology & Sustainable Fashion in Semester 2. This reflects the growing importance of sustainability in the global fashion industry and prepares students to communicate and advocate for sustainable fashion practices in their professional roles.

Course Finder

Search from 20K+ Courses and 35+ Streams

Amity University Mumbai Master of Arts [MA] Fashion Communication & Journalism: Fees 2026, Course Duration, Dates, Eligibility

Table of Contents

Amity Mumbai MA Fashion Communication Fees

Fee Structure

Amity Mumbai MA Fashion Communication Admission 2026

College Admission Dates

Entrance Exam Dates

Eligibility Criteria

Admission Process

Amity Mumbai MA Fashion Communication Scholarships 2026

Scholarship Details

Amity Mumbai MA Fashion Communication FAQs

Course Finder

Popular Streams:

Popular Courses:

Comments

Are You Interested in this College?

SUBSCRIBE TO OUR NEWS LETTER