Content Curator | Updated on - Jun 22, 2026

The M.A. (Advertising & PR) at Amity University Mumbai is a 2-year full-time postgraduate programme offered by the Amity School of Communication (ASCO) on the Mumbai campus. The programme is designed to equip students with expertise in advertising management, public relations, brand management, digital marketing, media planning, crisis communication, and corporate communication. With a total tuition fee of Rs. 4,44,000, the programme is a popular choice for graduates aspiring to build careers in advertising agencies, PR firms, media houses, and corporate communication departments. Mumbai's position as India's advertising and media capital makes this programme particularly relevant for students seeking industry exposure and placements.

Admissions for the 2026 batch are currently ongoing, with the application window open from November 1, 2025 to March 31, 2026. Selection is based on a Personal Interview, and candidates are encouraged to apply early given the rolling admission process.

Key Points

Offered by Amity School of Communication (ASCO), Mumbai, which is a dedicated communication school with strong industry linkages in Mumbai's media and advertising ecosystem.
The curriculum integrates both advertising and PR disciplines, covering Advertising Management, PR Campaign Design, Event Management, Digital Marketing, Social Media Analytics, and Copywriting.
Students undertake a mandatory Internship/Project in Semester 3 and a full Dissertation in Semester 4, ensuring strong practical and research orientation.
Elective accelerator courses include Media Psychology, Community Radio, Documentary Making, Celebrity Management, Mobile Journalism, and Digital Public Relations.
Foreign language electives (French, German, Spanish) are available across all semesters, adding an international dimension to the programme.
The programme includes AI-integrated media courses, keeping the curriculum aligned with emerging industry trends.

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Fees
Admission
Scholarships
FAQs

Amity Mumbai MA (Advertising & PR) Fees

The M.A. (Advertising & PR) programme at Amity University Mumbai has a total tuition fee of Rs. 4,44,000 for the 2-year programme, payable in 4 semesters at Rs. 1,11,000 per semester. Hostel accommodation is available on campus at an additional cost of approximately Rs. 1,10,000 to Rs. 1,50,000 per year (not mandatory). The programme offers good value given its location in Mumbai and the industry access it provides.

Fee Structure

Fee Component	Per Semester (Rs.)	Total for 2 Years (Rs.)
Tuition Fee	1,11,000	4,44,000
Total Academic Fee	1,11,000	4,44,000
Hostel Fee (Optional)	55,000 - 75,000 (approx.)	2,20,000 - 3,00,000 (approx.)
Total Fees (without Hostel)	-	4,44,000
Total Fees (with Hostel)	-	6,64,000 - 7,44,000

A refundable Academic Security Deposit of Rs. 20,000 is payable at the time of admission (refundable on completion/withdrawal as per university norms).
Hostel fees are not mandatory; students may opt for off-campus accommodation.
Fees are subject to revision by the university each academic year.
Education loan facilities are available through tie-ups with leading banks.
Students are required to pay the full fees initially; scholarship amounts (if applicable) are adjusted against Semester II payment.

Amity Mumbai MA (Advertising & PR) Admission 2026

Admissions to the M.A. (Advertising & PR) programme at Amity University Mumbai for the 2026 batch are currently open. The application process is online and selection is based on a Personal Interview. Any graduate is eligible to apply, making this an accessible programme for students from diverse academic backgrounds. The batch typically commences in July/August.

College Admission Dates

Event	Date
Application Window Opens	November 1, 2025
Application Deadline	March 31, 2026
Personal Interview (Rolling Basis)	Ongoing (post application)
Batch Commencement (Tentative)	July/August 2026

Entrance Exam Dates

Exam	Event	Date
CUET PG 2026	Registration	December 14, 2025 - January 25, 2026
CUET PG 2026	Admit Card	March 3, 2026
CUET PG 2026	Exam Date	March 6 - March 27, 2026
CUET PG 2026	Result	May 6, 2026

Note: Amity University Mumbai conducts its own selection process (Personal Interview) for M.A. Advertising & PR and does not mandate CUET PG scores. CUET PG scores may be considered as supplementary merit criteria.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree (any discipline) of minimum 3 years duration from a recognised university under the 10+2+3 pattern.
Minimum aggregate of 50% marks in graduation (as per general Amity norms for PG programmes).
Candidates appearing in their final year of graduation are also eligible to apply provisionally.

Admission Process

Step 1: Fill the online application form at portal.amity.edu.
Step 2: Upload required documents (graduation marksheets, ID proof, photograph).
Step 3: Appear for a Personal Interview (conducted on campus or online).
Step 4: Receive offer letter upon selection.
Step 5: Pay the semester fee and complete the registration/reporting formalities.
Step 6: Batch commences in July/August 2026.

Amity Mumbai MA (Advertising & PR) Scholarships 2026

Amity University Mumbai offers merit-based scholarships for PG programmes under the Amity Scholarship Scheme. For the M.A. (Advertising & PR) programme, scholarships are available based on Class XII and graduation academic performance. The scholarships are applicable on tuition fees only and are granted for the first year, with continuation subject to academic performance in the programme.

Scholarship Details

Scholarship	Eligibility Criteria	Amount
Amity PG Merit Scholarship - 100%	93% and above in Class XII (CBSE/ISC/State Board) AND 80% and above in Graduation	100% of tuition fee (1st year)
Amity PG Merit Scholarship - 50%	88% and above in Class XII (CBSE/ISC/State Board) AND 75% and above in Graduation	50% of tuition fee (1st year)
Sports Scholarship - 100%	International Sports Participant (IOC/MYAS recognised events)	100% of tuition fee
Sports Scholarship - 50%	National Medal Winner (Gold/Silver/Bronze)	50% of tuition fee
Sports Scholarship - 25%	National Level Participant	25% of tuition fee
Martyr's Scholarship - 100%	Wards of deceased defence/paramilitary personnel (in line of duty)	100% of tuition fee

Scholarships are applicable on academic/tuition fees only and do not cover Security Deposit or Hostel/Boarding charges.
Students must submit the Amity Application Form by August 31, 2026 to be considered for scholarship.
Scholarship documents must be submitted to the Admissions Office latest by October 31 of the admission year.
Students are required to pay full fees initially; scholarship amounts are adjusted against Semester II payment.
Continuation of scholarship in the 2nd year is subject to the Amity University Scholarship Policy (top 5% of merit list for 100% scholarship; top 10% for 50% scholarship).
There should be no year gap between Class XII and Graduation for PG scholarship eligibility.
Limited scholarship seats are available on a first-come-first-serve basis.
Grant of scholarship is subject to approval of the Scholarship Committee.

Amity Mumbai MA (Advertising & PR) FAQs

Ques. What is the eligibility for M.A. Advertising & PR at Amity Mumbai? Can a B.Com or B.Sc student apply?

Ans. Yes, any graduate from a recognised university is eligible to apply for M.A. Advertising & PR at Amity Mumbai, regardless of the undergraduate stream. B.Com, B.Sc, B.Tech, B.A., and other graduates can all apply. The minimum eligibility is a 3-year Bachelor's degree with at least 50% marks.

Ques. Is there any entrance exam for M.A. Advertising & PR at Amity Mumbai, or is it purely interview-based?

Ans. Admission to M.A. Advertising & PR at Amity University Mumbai is primarily through a Personal Interview. There is no mandatory entrance exam. However, CUET PG scores may be considered as supplementary merit criteria. The interview assesses communication skills, general awareness, and interest in the field.

Ques. What career options are available after M.A. Advertising & PR from Amity Mumbai?

Ans. Graduates can pursue careers as Advertising Executives, PR Managers, Brand Managers, Digital Marketing Specialists, Social Media Managers, Event Managers, Corporate Communication Officers, and Media Planners. Mumbai's advertising and media industry offers strong placement opportunities with agencies like Ogilvy, JWT, McCann, Edelman, and corporate PR departments of major companies.

Ques. Does the M.A. Advertising & PR programme at Amity Mumbai include internships?

Ans. Yes, the programme includes a mandatory Internship/Project in Semester 3 (6 credits) and a full Dissertation in Semester 4. This ensures students gain real-world industry experience before graduation. Given Amity Mumbai's location in India's advertising capital, internship opportunities with leading agencies and media houses are accessible.

Ques. How does the M.A. Advertising & PR at Amity Mumbai compare to similar programmes at other Mumbai colleges?

Ans. Amity Mumbai's M.A. Advertising & PR is a comprehensive 2-year programme with a strong curriculum covering both advertising and PR. Compared to standalone communication colleges, Amity offers the advantage of a university ecosystem with diverse peer groups, foreign language training, and a structured placement cell. The fee of Rs. 4,44,000 is on the higher side compared to some government colleges, but the industry exposure and campus facilities justify the investment for many students.

Ques. What is the batch size and seat intake for M.A. Advertising & PR at Amity Mumbai?

Ans. The exact seat intake for M.A. Advertising & PR at Amity Mumbai is not publicly disclosed. However, as a PG programme at a private university, batch sizes are typically small (30-60 students), allowing for personalised attention and better faculty-student interaction. Candidates are advised to apply early as seats fill up on a rolling admission basis.

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Amity University Mumbai MA Advertising & Public Relations: Fees 2026, Course Duration, Dates, Eligibility

Table of Contents

Amity Mumbai MA (Advertising & PR) Fees

Fee Structure

Amity Mumbai MA (Advertising & PR) Admission 2026

College Admission Dates

Entrance Exam Dates

Eligibility Criteria

Admission Process

Amity Mumbai MA (Advertising & PR) Scholarships 2026

Scholarship Details

Amity Mumbai MA (Advertising & PR) FAQs

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