Amity University Mumbai BA JMC FAQs
Ques. What makes B.A. (Journalism & Mass Communication) at Amity Mumbai different from a regular BJMC at other colleges?
Ans. The programme at Amity Mumbai stands out for its infrastructure-intensive curriculum that includes dedicated TV studios, radio production suites, photography labs, and editing bays from Semester 1. The addition of AI Integrated Media (Semesters 2 and 4) and Mobile Journalism modules makes it one of the few BJMC programmes in India that formally integrates AI tools into the curriculum. Students also get direct access to Mumbai's media ecosystem through events like FICCI Frames, Bombay Times Fashion Week, and Social Nation, which are not available at most other campuses.
Ques. What are the career options after completing B.A. (Journalism & Mass Communication) Honours from Amity Mumbai?
Ans. Graduates can pursue careers as content writers, social media executives, production assistants, reporter trainees, PR executives, copywriters, video editors, photographers, and digital media managers. Entry-level salaries typically range from Rs. 2.5 LPA to Rs. 6 LPA, with higher packages for students who build strong portfolios and secure quality internships. Career paths include digital media, broadcast journalism, PR and corporate communications, advertising, content strategy, film production, and freelance journalism.
Ques. How important is building a portfolio during the B.A. (JMC) programme at Amity Mumbai?
Ans. Portfolio building is critical. Based on student reviews and alumni feedback, placement outcomes at Amity Mumbai's ASC depend heavily on the quality of the student's multimedia portfolio - published articles, showreels, social media campaigns, short films, and photography work. Students who proactively build their portfolio from Semester 1, secure 2-3 quality internships, and network with Mumbai's media industry tend to get significantly better placement outcomes than those who rely solely on classroom learning.
Ques. Does Amity Mumbai's ASC have its own TV studio and radio station?
Ans. Yes. The Amity School of Communication at Amity Mumbai has dedicated TV production studios, radio production and programming suites, photography labs, and editing bays. Students get hands-on access to these facilities as part of the curriculum from Semester 1 (Photography) and Semester 2 (Television Theory and Practice, Radio Production and Programming). The curriculum also includes TV Production and Presentation (Semester 3) and TV Journalism (Semester 4), ensuring progressive skill development.
Ques. What is the attendance requirement, and how does it affect practical work?
Ans. A minimum of 75% attendance per subject is mandatory to appear in end-semester examinations. Attendance is tracked digitally through the Amizone portal. For practical subjects (studio work, photography, radio production), attendance is particularly important as hands-on sessions cannot be replicated through self-study. Students who fall below 75% in any subject are debarred from that subject's exam and must reappear in the next available semester, with an additional fee of Rs. 1,500 per subject.
Ques. Is the B.A. (JMC) at Amity Mumbai worth the fees of Rs. 9,52,000 for 4 years?
Ans. The programme is priced at a premium compared to other BA programmes at Amity Mumbai, reflecting the infrastructure costs of TV studios, radio suites, and editing labs. Whether it is worth it depends on how actively the student leverages Mumbai's media ecosystem. Students who use the campus facilities, secure internships at Mumbai-based media houses, PR firms, and digital agencies, and build a strong portfolio tend to get good returns. Students who are passive learners may find the fees high relative to outcomes. The scholarship programme (up to 100% for Class XII toppers) can significantly reduce the effective cost.
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