Component

Amount (INR)

BBA Digital Marketing (4 years)

INR 7,07,198

Total Fees (Hostel charges separate)

INR 7,07,198

Adamas University Kolkata BBA Digital Marketing Adamas Admission 2026

Event	Date
Adamas University Admission	June-July 2026 (expected)
AUAT 2026 Application	Check admissions.adamas.ac.in for schedule

Admission through AUAT (Adamas University Admission Test) or merit in Class 12.

Apply online at admissions.adamas.ac.in with 10+2 marksheets.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 12 (10+2) from a recognised board with a minimum of 50% aggregate marks in any stream. Admission is through AUAT or merit shortlisting for BBA Digital Marketing. No specific subject restriction at 10+2 for BBA admission at Adamas University.

Admission Process

Apply online at the Adamas University admissions portal at admissions.adamas.ac.in.

Appear for the Adamas University Admission Test (AUAT) as scheduled.

Merit list is prepared based on AUAT score and Class 12 academic record.

Selected candidates receive an offer letter and pay the admission fee to confirm the seat.

Report to Adamas University for document verification, enrolment, and fee payment.

✓ Opt for this if

Students seeking BBA Digital Honours under NEP 2020 near Kolkata
Those targeting business careers in eastern India after NAAC A degree
Candidates wanting 97% placement record at a private state university
Students from any 10+2 stream looking for UGC-recognised BBA programme
Those who want digital specialisation from 4-year Honours degree

✗ Skip if

Students targeting IIM or top national B-schools for business education
Those seeking government college BBA for lower fee bracket
Candidates primarily interested in engineering or pure science programmes
Students who prefer a shorter 3-year BBA under the older framework

Adamas University Kolkata BBA Digital Marketing Adamas Scholarships 2026

Scholarship	Amount	Eligibility
WB SC/ST Post-Matric Scholarship	As per WB government norms	SC/ST students domiciled in West Bengal, apply via oasis.gov.in
WB OBC-A/OBC-B Scholarship	As per WB government norms	OBC-A/OBC-B students with prescribed income limit, apply via oasis.gov.in
Central Sector Scheme (NSP)	INR 12,000 per year	Top 20 percentile in Class 12 board, family income below INR 8 LPA
Swami Vivekananda Merit-cum-Means Scholarship	INR 1,000-1,500 per month	West Bengal students from families with annual income below INR 2.50 LPA
Adamas University Merit Scholarship	As per university norms	Academic merit-based, details at admissions.adamas.ac.in

WB government scholarships applied through oasis.gov.in portal.

Adamas University merit scholarship details available at the admissions office.

Income and caste certificates required for state scholarship applications.

Adamas University Kolkata: Students' Opinion

AI-Generated Summary based on 3 Reviews

Adamas College is well-regarded for its supportive faculty who use modern theories and technology to aid student learning. The college has an impressive placement record, with 96% of BBA students securing jobs last year. Top companies like Amazon, Byju's, and Deloitte participate in the placement process. Overall, 80% of BBA students found placements. The highest salary package in 2023 was 43 LPA for BTech CSE, with the lowest at 3.5 LPA across departments.

Internships, both paid and unpaid, start from the third semester, with faculty support in securing them. The professional course costs about 4.34 lakhs, while the 4-year BBA Hons program ranges from 5.13 to 6.2 lakhs. Total education costs, excluding hostel charges, range from 10 to 12 lakhs. Scholarships are available based on academic performance, such as high 10+2 marks or AUAT test scores, offering fee relaxation for eligible students. A facilitation center assists with scholarship enrollment, and government scholarships might also be available for those who qualify.

By Collegedunia’s Personal AI

Adamas University Kolkata BBA Digital Marketing Adamas FAQs

Ques. What is the eligibility for BBA Digital Marketing at Adamas University?

Ans. Candidates must have passed Class 12 (10+2) from a recognised board with at least 50% aggregate marks in any stream. Admission is through AUAT or merit shortlisting based on Class 12 performance. No specific subject requirement at 10+2 is mandated for BBA.

Ques. What is the total fee for BBA Digital Marketing at Adamas University?

Ans. The total fee for the 4-year BBA Digital Marketing at Adamas University is INR 7,07,198 as per the official fee schedule. The programme spans 8 semesters under the NEP 2020 framework. Hostel charges are payable separately.

Ques. What subjects are taught in BBA Digital Marketing at Adamas University?

Ans. BBA Digital Marketing at Adamas University covers SEO, social media marketing, content strategy, digital advertising, web analytics, and e-commerce management. Core subjects include business communication, quantitative methods, organisational behaviour, financial accounting, and corporate strategy. The programme includes live projects, internships, and industry interaction under the NEP 2020 multidisciplinary framework.

Ques. What careers are available after BBA Digital Marketing from Adamas University?

Ans. Graduates of BBA Digital Marketing at Adamas University can pursue careers as digital marketing executive, SEO analyst, social media manager, content strategist, performance marketer, and growth hacker. Adamas University reported a 97% placement rate in 2024 with a highest package of 1 Crore per annum. Many BBA graduates also pursue MBA at top B-schools after completing this programme.

Ques. Is the BBA Honours degree from Adamas University recognised by UGC?

Ans. Yes. Adamas University is a State Private University under The Adamas University Act, 2014 (West Bengal Act IV of 2014), recognised by UGC. The BBA Honours degree is valid for employment, higher education, and government examinations requiring a UGC-recognised degree.

Ques. What is the BBA Honours programme structure under NEP 2020 at Adamas University?

Ans. The BBA Honours at Adamas University is a 4-year, 8-semester programme aligned with NEP 2020 guidelines. It allows multiple exit options: Certificate after Year 1, Diploma after Year 2, UG Degree after Year 3, and UG Honours after Year 4. The Honours specialisation is offered in the final year, with industry projects and electives providing practical exposure.

Adamas University Kolkata BBA {Hons.} Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Adamas University Kolkata BBA Digital Marketing Adamas Fees 2026

Adamas University Kolkata BBA Digital Marketing Adamas Admission 2026

Eligibility Criteria

Admission Process

Adamas University Kolkata BBA Digital Marketing Adamas Scholarships 2026

Table of Contents

Adamas University Kolkata: Students' Opinion

AI-Generated Summary based on 3 Reviews

Adamas University Kolkata BBA Digital Marketing Adamas FAQs

Comments

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