Content Curator | Updated on - Apr 8, 2026

The BBA (Sales and Marketing) at Amity University Noida is a 3-year full-time undergraduate program offered by Amity School of Business (ASB). The program is designed to equip students with the skills needed to excel in the fast-paced world of sales and marketing, covering consumer behavior, digital marketing, brand management, sales strategies, market research, and business development. The total tuition fee is Rs. 2.19 Lakhs per semester, with a total course fee of approximately Rs. 13.14 Lakhs over 3 years. The program is offered in full-time on-campus mode and includes a 5-week Study Abroad Program (SAP) at Amity campuses in London, New York, and Singapore at no additional tuition fee. With an average Class XII aggregate of 80% among admitted students, this is one of the more competitive BBA specializations at Amity Noida, attracting students who aspire to careers in marketing management, advertising, sales, and business development.

Admissions for the 2026-27 session are currently ongoing. The Round 1 application deadline was March 31, 2026. Applications are accepted on a rolling basis through the Amity Admission Portal (portal.amity.edu). Admission is based on Class XII marks and a Personal Interview. Students from any stream (Science, Commerce, or Humanities) are eligible to apply.

Key Points

The program includes a 5-week Study Abroad Program (SAP) at Amity campuses in London, New York, and Singapore, providing international exposure at no additional tuition fee.
The curriculum covers consumer behavior, digital marketing, brand management, sales strategies, market research, advertising, and business development.
Students undertake a mandatory Summer Internship in Semester 5, gaining practical industry experience.
The program includes a foreign business language component across all semesters (choice of Arabic, Chinese, French, German, Japanese, Russian, Sanskrit, or Spanish).
The average Class XII aggregate of admitted students was 80% in the previous year, making this one of the more competitive BBA specializations at Amity Noida.
Graduates can pursue careers in sales management, digital marketing, brand management, advertising, market research, and business development across industries.

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Highlights
Fees
Admission
Scholarships
Placements
Ranking
FAQs

Amity University Noida Latest Updates and News

02 Apr, 2026 Amity University Noida Admission 2026 is open for all UG/PG programs. Apply now! Round 2 Application Deadline is April 15, 2026.

Amity Noida BBA (Sales and Marketing) Fees

The BBA (Sales and Marketing) at Amity University Noida has a per-semester fee of Rs. 2.19 Lakhs in Year 1, with the total tuition fee for the 3-year program being approximately Rs. 13.14 Lakhs. A one-time refundable security deposit of Rs. 20,000 is payable at the time of admission. The 5-week Study Abroad Program (SAP) is included at no additional tuition fee, though travel, visa, and personal expenses are borne by the student. Hostel accommodation is available on campus but is optional and charged separately.

Tuition Fee Structure

Fee Component	Amount (Rs.)
Tuition Fee - Semester 1	2,19,000
Tuition Fee - Semester 2	2,19,000
Tuition Fee - Semester 3	2,19,000
Tuition Fee - Semester 4	2,19,000
Tuition Fee - Semester 5	2,19,000
Tuition Fee - Semester 6	2,19,000
Security Deposit (Refundable)	20,000
Total Fees (Tuition + Security Deposit)	13,34,000

Hostel Fees (Optional)

Hostel Type	Annual Fee (Rs.)
Non-AC Hostel	~96,000 per year
AC Hostel	~1,76,000 per year
Mess/Food Charges	Separate (no centralized mess; students arrange independently)

The security deposit of Rs. 20,000 is refundable upon completion of the program, subject to no dues.
Scholarships are not applicable on the security deposit or hostel/boarding charges.
The 5-week Study Abroad Program (SAP) at London, New York, and Singapore is included at no additional tuition fee; however, travel, visa, accommodation, and personal expenses are borne by the student.
EMI and education loan facilities are available through partner banks.
Students who receive scholarships are required to pay full fees initially; the scholarship amount is adjusted against Semester 2 fees.
Sponsored category students pay Rs. 3.285 Lakhs per semester in Year 1.

Amity Noida BBA (Sales and Marketing) Admission 2026

Admissions to the BBA (Sales and Marketing) program at Amity University Noida for the 2026-27 session are currently open. The selection process is based on Class XII academic performance and a Personal Interview. Applications can be submitted online through the Amity Admission Portal. Students from all streams are eligible. The average Class XII aggregate of admitted students in the previous year was 80%, indicating a relatively competitive intake. Candidates who meet the scholarship eligibility criteria (95%+ or 90%+ in CBSE/ISC Class XII) are offered Fast Track Admission without a separate selection process.

Amity University Noida Admission Dates

Event	Date
Application Start Date	November 1, 2025
Round 1 Application Deadline	March 31, 2026
Application Deadline (Extended/Rolling)	October 2026 (Tentative)
Last Date of Admission (2025 session reference)	October 15, 2025
Batch Commencement (Tentative)	July/August 2026
Scholarship Application Deadline	August 31, 2026
Document Verification for Scholarship	By October 31, 2026

Entrance Exam Dates

Event	Date
CUET UG Registration Start	January 3, 2026
CUET UG Registration End	February 26, 2026
CUET UG Admit Card	May 5, 2026 (Tentative)
CUET UG Exam	May 11 - May 31, 2026
CUET UG Answer Key	June 17, 2026 (Tentative)
CUET UG Result	July 4, 2026 (Tentative)

Note: Amity University Noida does not mandate CUET for BBA Sales and Marketing admission. However, CUET scores are accepted and can be used for scholarship eligibility (50% scholarship for 85-89.99 percentile with 80%+ in Class XII; 100% scholarship for 90+ percentile with 85%+ in Class XII, for 2026 batch).

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class XII (10+2) from a recognized board in any stream (Science, Commerce, or Humanities).
Minimum aggregate of 60% in Class XII for Non-Sponsored category (calculated on English + 3 academic subjects, excluding Physical Education, Fine Arts, Performing Arts, or Vocational subjects).
Minimum aggregate of 55% in Class XII for Sponsored category.
The average aggregate of admitted students in the previous year was 80%.

Admission Process

Step 1: Fill and submit the Amity Application Form online at portal.amity.edu.
Step 2: Pay the application fee.
Step 3: Appear for the Personal Interview (conducted at the Noida campus or online).
Step 4: Receive the offer letter upon selection.
Step 5: Pay the semester fee and security deposit to confirm admission.
Step 6: Report to campus on the designated date with original documents for verification.

Amity University Noida: Students' Opinion

AI-Generated Summary based on 4 Reviews

The course admission process requires an online application, followed by an admission test, group discussion, and interview, with results posted online. Successful candidates need to pay fees to confirm their admission, which is Rs. 1.5 lakh per semester, totaling Rs. 9 lakh for the entire 3-year course. Faculty members are generally supportive, conducting two corporate-life workshops each semester, though some may not meet expectations. Despite the well-regarded infrastructure and faculty, the return on investment is low due to limited job placements and modest salary packages.

Internships are mandatory but often difficult to secure, requiring students to find their own. Campus placement eligibility starts in the 5th semester, with various companies visiting for recruitment. The highest internship stipend reported is Rs. 6 lakh per annum. Scholarships are awarded based on a student's performance, with slabs of 50%, 80%, and 100% for those scoring above 90% in a qualifying test. The college also offers loans at low interest rates.

The first-year fee is Rs. 112,000, and students with excellent prior academic results may apply for additional scholarships from the college or state government. The campus is noted for being clean, safe, and well-maintained.

By Collegedunia’s Personal AI

Amity Noida BBA (Sales and Marketing) Scholarships 2026

Amity University Noida offers merit-based scholarships for BBA students, including those enrolled in the BBA (Sales and Marketing) program. Scholarships are valid for the first year only, with continuation subject to the university's internal scholarship policy. Students must apply by August 31, 2026 to be considered. Given the higher average intake aggregate of 80%, students with strong Class XII scores have a good chance of qualifying for merit scholarships.

Scholarship Details

Scholarship Type	Eligibility	Scholarship Amount
On-Admission Merit Scholarship (CBSE/ISC)	95% and above in Class XII (2025/2026)	100% of 1st Year Tuition Fee
On-Admission Merit Scholarship (CBSE/ISC)	90% - 94.99% in Class XII (2025/2026)	50% of 1st Year Tuition Fee
CUET-Based Scholarship	85%+ in Class XII + 90 percentile and above in CUET UG 2026	100% of 1st Year Tuition Fee
CUET-Based Scholarship	80%+ in Class XII + 85-89.99 percentile in CUET UG 2026	50% of 1st Year Tuition Fee
Sports Scholarship	International/National level sports achievement	25% to 100% of Tuition Fee
Martyr's Scholarship	Wards of deceased defence/paramilitary personnel	100% of Tuition Fee

Scholarships are applicable on academic/tuition fees only; security deposit and hostel charges are excluded.
100% Scholarship: Security deposit is forfeited if the student withdraws after registration.
Students must pay full fees initially; scholarship amount is adjusted against Semester 2 payment.
Scholarship applications must be submitted with original Class XII marksheets by October 31, 2026.
Continuation of scholarship in 2nd year and beyond is subject to Amity's internal scholarship policy (top 5% for 100%, top 10% for 50%).
Only CBSE/ISC board students are eligible for the On-Admission Merit Scholarship at the Noida campus.

Amity Noida BBA (Sales and Marketing) Placement 2026

Placement Highlights

Metric	Value
Highest Salary Package	Rs. 62 Lakhs
Average Salary Package	Rs. 9.6 Lakhs

Amity University Noida BBA Sales And Marketing Ranking

Collegedunia Ranking

#87 out of 370 in India 2025

#6th in Uttar Pradesh

NIRF Ranking

#49 out of 125 in India 2025

#5th in Uttar Pradesh

Outlook Ranking

#28 out of 200 in Top Private Colleges in India 2025

TOI Ranking

#16 out of 100 in India 2025

#5th in Uttar Pradesh

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Amity Noida BBA (Sales and Marketing) FAQs

Ques. What is the Study Abroad Program (SAP) in BBA Sales and Marketing at Amity Noida? What are the actual costs involved?

Ans. The 5-week Study Abroad Program (SAP) is conducted at Amity's partner campuses in London, New York, and Singapore. The tuition component of the SAP is included in the regular program fee, so there is no additional tuition charge. However, students are responsible for their own international travel (flights), visa fees, accommodation abroad, and daily living expenses, which can range from Rs. 2-5 Lakhs depending on the destination and duration. Students should budget for these costs separately.

Ques. What is the difference between BBA Sales and Marketing and BBA at Amity School of Business (general BBA)?

Ans. The BBA (Sales and Marketing) has a specialized curriculum focused on marketing and sales, covering subjects like consumer behavior, digital marketing, brand management, sales strategies, and market research. The general BBA has a broader management curriculum. Both programs are offered by Amity School of Business, have the same fee structure (Rs. 2.19 Lakhs/semester), and include the SAP. The key difference is the specialization in Semesters 5 and 6, where Sales and Marketing students choose electives specific to marketing, branding, and sales.

Ques. What are the career prospects after BBA Sales and Marketing from Amity Noida?

Ans. Graduates can pursue roles in sales management, digital marketing, brand management, advertising, market research, business development, and customer relationship management. The marketing and sales domain is one of the largest employers of BBA graduates in India. Companies across FMCG, e-commerce, retail, media, and technology sectors actively recruit marketing graduates. The highest salary package reported for Amity Noida BBA graduates is Rs. 62 Lakhs, with an average of Rs. 9.6 Lakhs, though these figures represent the broader BBA cohort.

Ques. Is the BBA Sales and Marketing program at Amity Noida suitable for students who want to pursue digital marketing as a career?

Ans. Yes, the curriculum includes dedicated subjects on digital marketing, web and social media analytics, and AI tools for business. The program also covers brand management, consumer behavior, and integrated marketing communications, which are all relevant to digital marketing careers. Students can further strengthen their digital marketing skills through internships, live projects, and online certifications during the program.

Ques. How competitive is admission to BBA Sales and Marketing at Amity Noida compared to other BBA specializations?

Ans. The BBA (Sales and Marketing) has an average admitted student aggregate of 80% in Class XII, which is higher than some other BBA specializations at Amity Noida (e.g., Family Business and Entrepreneurship at 76%, Healthcare Management at 76%). This suggests it is one of the more sought-after BBA programs at Amity Noida. However, the minimum eligibility remains 60%, and admission is based on both Class XII marks and the Personal Interview performance.

Ques. Do companies specifically visit Amity Noida for BBA Sales and Marketing placements? What kind of roles are offered?

Ans. Amity University Noida's Corporate Resource Centre (CRC) facilitates placements for all BBA programs, including Sales and Marketing. Companies from FMCG, retail, e-commerce, media, advertising, and technology sectors visit campus for BBA placements. Typical roles offered include sales executive, marketing associate, brand assistant, business development executive, and digital marketing analyst. Campus placement eligibility typically begins from the 5th semester. Students are also encouraged to secure internships independently to strengthen their placement prospects.

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Why To Join Amity University Noida - Reviews & Rating

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Mohd Asad

5.0

BBA, Sales And Marketing

Reviewed on May 23, 2022(Enrolled 2022)

About The LPU college

Fees and Financial Aid:

Fee Structure is convenient which is 112000 for first-year and also you can apply for scholarship if your percentage is very good in intermediate result there is two scholarship option first in college second one you can apply from state government.

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Sidak

4.0Helpful

BBA, Sales And Marketing

Reviewed on May 6, 2021(Enrolled 2019)

Amity University Noida

Fees and Financial Aid:

Fee is something to be concerned about. It could have been something less than what it currently is. The other parts of the college is good as they provide a clean safe and well-maintained campus for every student.

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Aditi Singh

3.1Helpful

BBA, Sales And Marketing

Reviewed on Dec 4, 2019

Recommended only if one can afford to.

Fees and Financial Aid:

They provide scholarship to students at different slabs 50% then 80% and 100%

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cheshta bhrara

4.4Helpful

BBA, Sales And Marketing

Reviewed on Jun 29, 2019

Services provided

Fees and Financial Aid:

Above 90% get the scholarship A test is held for scholarship If the student is passed the scholarship is decided on the basis of marks Loan facility is available with the banks The interest is charged minimum

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