Amity University Noida BBA Sales And Marketing: Fees 2026, Course Duration, Dates, Eligibility

Content Curator | Updated 3+ months ago

The BBA (Sales and Marketing) at Amity University Noida is a 3-year full-time undergraduate program offered by Amity School of Business (ASB). The program is designed to equip students with the skills needed to excel in the fast-paced world of sales and marketing, covering consumer behavior, digital marketing, brand management, sales strategies, market research, and business development. The total tuition fee is Rs. 2.19 Lakhs per semester, with a total course fee of approximately Rs. 13.14 Lakhs over 3 years. The program is offered in full-time on-campus mode and includes a 5-week Study Abroad Program (SAP) at Amity campuses in London, New York, and Singapore at no additional tuition fee. With an average Class XII aggregate of 80% among admitted students, this is one of the more competitive BBA specializations at Amity Noida, attracting students who aspire to careers in marketing management, advertising, sales, and business development.

Admissions for the 2026-27 session are currently ongoing. The Round 1 application deadline was March 31, 2026. Applications are accepted on a rolling basis through the Amity Admission Portal (portal.amity.edu). Admission is based on Class XII marks and a Personal Interview. Students from any stream (Science, Commerce, or Humanities) are eligible to apply.

Key Points

The program includes a 5-week Study Abroad Program (SAP) at Amity campuses in London, New York, and Singapore, providing international exposure at no additional tuition fee.
The curriculum covers consumer behavior, digital marketing, brand management, sales strategies, market research, advertising, and business development.
Students undertake a mandatory Summer Internship in Semester 5, gaining practical industry experience.
The program includes a foreign business language component across all semesters (choice of Arabic, Chinese, French, German, Japanese, Russian, Sanskrit, or Spanish).
The average Class XII aggregate of admitted students was 80% in the previous year, making this one of the more competitive BBA specializations at Amity Noida.
Graduates can pursue careers in sales management, digital marketing, brand management, advertising, market research, and business development across industries.

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Fees
Admission
Scholarships
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FAQs

Amity Noida BBA (Sales and Marketing) Fees

The BBA (Sales and Marketing) at Amity University Noida has a per-semester fee of Rs. 2.19 Lakhs in Year 1, with the total tuition fee for the 3-year program being approximately Rs. 13.14 Lakhs. A one-time refundable security deposit of Rs. 20,000 is payable at the time of admission. The 5-week Study Abroad Program (SAP) is included at no additional tuition fee, though travel, visa, and personal expenses are borne by the student. Hostel accommodation is available on campus but is optional and charged separately.

Tuition Fee Structure

Fee Component	Amount (Rs.)
Tuition Fee - Semester 1	2,19,000
Tuition Fee - Semester 2	2,19,000
Tuition Fee - Semester 3	2,19,000
Tuition Fee - Semester 4	2,19,000
Tuition Fee - Semester 5	2,19,000
Tuition Fee - Semester 6	2,19,000
Security Deposit (Refundable)	20,000
Total Fees (Tuition + Security Deposit)	13,34,000

Hostel Fees (Optional)

Hostel Type	Annual Fee (Rs.)
Non-AC Hostel	~96,000 per year
AC Hostel	~1,76,000 per year
Mess/Food Charges	Separate (no centralized mess; students arrange independently)

The security deposit of Rs. 20,000 is refundable upon completion of the program, subject to no dues.
Scholarships are not applicable on the security deposit or hostel/boarding charges.
The 5-week Study Abroad Program (SAP) at London, New York, and Singapore is included at no additional tuition fee; however, travel, visa, accommodation, and personal expenses are borne by the student.
EMI and education loan facilities are available through partner banks.
Students who receive scholarships are required to pay full fees initially; the scholarship amount is adjusted against Semester 2 fees.
Sponsored category students pay Rs. 3.285 Lakhs per semester in Year 1.

Amity Noida BBA (Sales and Marketing) Admission 2026

Admissions to the BBA (Sales and Marketing) program at Amity University Noida for the 2026-27 session are currently open. The selection process is based on Class XII academic performance and a Personal Interview. Applications can be submitted online through the Amity Admission Portal. Students from all streams are eligible. The average Class XII aggregate of admitted students in the previous year was 80%, indicating a relatively competitive intake. Candidates who meet the scholarship eligibility criteria (95%+ or 90%+ in CBSE/ISC Class XII) are offered Fast Track Admission without a separate selection process.

Amity University Noida Admission Dates

Event	Date
Application Start Date	November 1, 2025
Round 1 Application Deadline	March 31, 2026
Application Deadline (Extended/Rolling)	October 2026 (Tentative)
Last Date of Admission (2025 session reference)	October 15, 2025
Batch Commencement (Tentative)	July/August 2026
Scholarship Application Deadline	August 31, 2026
Document Verification for Scholarship	By October 31, 2026

Entrance Exam Dates

Event	Date
CUET UG Registration Start	January 3, 2026
CUET UG Registration End	February 26, 2026
CUET UG Admit Card	May 5, 2026 (Tentative)
CUET UG Exam	May 11 - May 31, 2026
CUET UG Answer Key	June 17, 2026 (Tentative)
CUET UG Result	July 4, 2026 (Tentative)

Note: Amity University Noida does not mandate CUET for BBA Sales and Marketing admission. However, CUET scores are accepted and can be used for scholarship eligibility (50% scholarship for 85-89.99 percentile with 80%+ in Class XII; 100% scholarship for 90+ percentile with 85%+ in Class XII, for 2026 batch).

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class XII (10+2) from a recognized board in any stream (Science, Commerce, or Humanities).
Minimum aggregate of 60% in Class XII for Non-Sponsored category (calculated on English + 3 academic subjects, excluding Physical Education, Fine Arts, Performing Arts, or Vocational subjects).
Minimum aggregate of 55% in Class XII for Sponsored category.
The average aggregate of admitted students in the previous year was 80%.

Admission Process

Step 1: Fill and submit the Amity Application Form online at portal.amity.edu.
Step 2: Pay the application fee.
Step 3: Appear for the Personal Interview (conducted at the Noida campus or online).
Step 4: Receive the offer letter upon selection.
Step 5: Pay the semester fee and security deposit to confirm admission.
Step 6: Report to campus on the designated date with original documents for verification.

Amity University Noida: Students' Opinion

AI-Generated Summary based on 4 Reviews

The course admission process requires an online application, followed by an admission test, group discussion, and interview, with results posted online. Successful candidates need to pay fees to confirm their admission, which is Rs. 1.5 lakh per semester, totaling Rs. 9 lakh for the entire 3-year course. Faculty members are generally supportive, conducting two corporate-life workshops each semester, though some may not meet expectations. Despite the well-regarded infrastructure and faculty, the return on investment is low due to limited job placements and modest salary packages.

Internships are mandatory but often difficult to secure, requiring students to find their own. Campus placement eligibility starts in the 5th semester, with various companies visiting for recruitment. The highest internship stipend reported is Rs. 6 lakh per annum. Scholarships are awarded based on a student's performance, with slabs of 50%, 80%, and 100% for those scoring above 90% in a qualifying test. The college also offers loans at low interest rates.

The first-year fee is Rs. 112,000, and students with excellent prior academic results may apply for additional scholarships from the college or state government. The campus is noted for being clean, safe, and well-maintained.

By Collegedunia’s Personal AI

Amity Noida BBA (Sales and Marketing) Scholarships 2026

Amity University Noida offers merit-based scholarships for BBA students, including those enrolled in the BBA (Sales and Marketing) program. Scholarships are valid for the first year only, with continuation subject to the university's internal scholarship policy. Students must apply by August 31, 2026 to be considered. Given the higher average intake aggregate of 80%, students with strong Class XII scores have a good chance of qualifying for merit scholarships.

Scholarship Details

Scholarship Type	Eligibility	Scholarship Amount
On-Admission Merit Scholarship (CBSE/ISC)	95% and above in Class XII (2025/2026)	100% of 1st Year Tuition Fee
On-Admission Merit Scholarship (CBSE/ISC)	90% - 94.99% in Class XII (2025/2026)	50% of 1st Year Tuition Fee
CUET-Based Scholarship	85%+ in Class XII + 90 percentile and above in CUET UG 2026	100% of 1st Year Tuition Fee
CUET-Based Scholarship	80%+ in Class XII + 85-89.99 percentile in CUET UG 2026	50% of 1st Year Tuition Fee
Sports Scholarship	International/National level sports achievement	25% to 100% of Tuition Fee
Martyr's Scholarship	Wards of deceased defence/paramilitary personnel	100% of Tuition Fee

Scholarships are applicable on academic/tuition fees only; security deposit and hostel charges are excluded.
100% Scholarship: Security deposit is forfeited if the student withdraws after registration.
Students must pay full fees initially; scholarship amount is adjusted against Semester 2 payment.
Scholarship applications must be submitted with original Class XII marksheets by October 31, 2026.
Continuation of scholarship in 2nd year and beyond is subject to Amity's internal scholarship policy (top 5% for 100%, top 10% for 50%).
Only CBSE/ISC board students are eligible for the On-Admission Merit Scholarship at the Noida campus.

Amity Noida BBA (Sales and Marketing) Placement 2026

Placement Highlights

Metric	Value
Highest Salary Package	Rs. 62 Lakhs
Average Salary Package	Rs. 9.6 Lakhs

Amity Noida BBA (Sales and Marketing) FAQs

Ques. What is the Study Abroad Program (SAP) in BBA Sales and Marketing at Amity Noida? What are the actual costs involved?

Ans. The 5-week Study Abroad Program (SAP) is conducted at Amity's partner campuses in London, New York, and Singapore. The tuition component of the SAP is included in the regular program fee, so there is no additional tuition charge. However, students are responsible for their own international travel (flights), visa fees, accommodation abroad, and daily living expenses, which can range from Rs. 2-5 Lakhs depending on the destination and duration. Students should budget for these costs separately.

Ques. What is the difference between BBA Sales and Marketing and BBA at Amity School of Business (general BBA)?

Ans. The BBA (Sales and Marketing) has a specialized curriculum focused on marketing and sales, covering subjects like consumer behavior, digital marketing, brand management, sales strategies, and market research. The general BBA has a broader management curriculum. Both programs are offered by Amity School of Business, have the same fee structure (Rs. 2.19 Lakhs/semester), and include the SAP. The key difference is the specialization in Semesters 5 and 6, where Sales and Marketing students choose electives specific to marketing, branding, and sales.

Ques. What are the career prospects after BBA Sales and Marketing from Amity Noida?

Ans. Graduates can pursue roles in sales management, digital marketing, brand management, advertising, market research, business development, and customer relationship management. The marketing and sales domain is one of the largest employers of BBA graduates in India. Companies across FMCG, e-commerce, retail, media, and technology sectors actively recruit marketing graduates. The highest salary package reported for Amity Noida BBA graduates is Rs. 62 Lakhs, with an average of Rs. 9.6 Lakhs, though these figures represent the broader BBA cohort.

Ques. Is the BBA Sales and Marketing program at Amity Noida suitable for students who want to pursue digital marketing as a career?

Ans. Yes, the curriculum includes dedicated subjects on digital marketing, web and social media analytics, and AI tools for business. The program also covers brand management, consumer behavior, and integrated marketing communications, which are all relevant to digital marketing careers. Students can further strengthen their digital marketing skills through internships, live projects, and online certifications during the program.

Ques. How competitive is admission to BBA Sales and Marketing at Amity Noida compared to other BBA specializations?

Ans. The BBA (Sales and Marketing) has an average admitted student aggregate of 80% in Class XII, which is higher than some other BBA specializations at Amity Noida (e.g., Family Business and Entrepreneurship at 76%, Healthcare Management at 76%). This suggests it is one of the more sought-after BBA programs at Amity Noida. However, the minimum eligibility remains 60%, and admission is based on both Class XII marks and the Personal Interview performance.

Ques. Do companies specifically visit Amity Noida for BBA Sales and Marketing placements? What kind of roles are offered?

Ans. Amity University Noida's Corporate Resource Centre (CRC) facilitates placements for all BBA programs, including Sales and Marketing. Companies from FMCG, retail, e-commerce, media, advertising, and technology sectors visit campus for BBA placements. Typical roles offered include sales executive, marketing associate, brand assistant, business development executive, and digital marketing analyst. Campus placement eligibility typically begins from the 5th semester. Students are also encouraged to secure internships independently to strengthen their placement prospects.

Amity University Noida: 5 Answered Questions

Is BAMS available in amity university noida

Vinima Bhola

BAMS (Bachelor of Ayurvedic Medicine and Surgery) is not currently offered at Amity University Noida, according to the university's official course listings and accredited education portals.

Courses Offered

Level	Example Programs Offered
UG	B.Tech, B.Sc., BA, BBA, BCA, B.Com, B.Arch, BPT, B.O.Th, B.Des, BFA, B.Ed
PG	MBA, M.Tech, M.Sc., MA, MCA, LLM, M.Des, MPT, M.O.Th
Integrated	Integrated B.Tech-M.Tech, Integrated BA-MA, Integrated B.Sc-M.Sc
Doctoral	PhD (various disciplines)
Diploma	Diploma in various fields

How is MBA in retail mangment course in Amity Noida ? Is it worth joining and what about the placment ?

Vinima Bhola

The prestigious Amity Business School at Amity University Noida offers a two-year postgraduate programme called the MBA in Retail Management. The curriculum aims to give pupils the abilities and information needed to succeed in India's rapidly expanding retail industry.

Feature	Details
Duration	2 years
Tuition Fee	714,000–790,000
Hostel Fee	185,000 (optional)
Admission Criteria	Graduation (50%) + CAT/MAT/XAT/NMAT/CMAT + PI/GD
Accreditation	A+ NAAC
Highest Salary	6,175,000 (exceptional cases)
Average Salary	4–10 lakhs per annum (typical for Amity MBA)
Industry Exposure	Strong, with internships and company visits

Placement and Career Prospects

Placement Record
Highest Salary
Average Salary
Placement Process
Internships

For those who want to work in retail, Amity University Noida's MBA in Retail Management programme is a good option. The programme is a respectable option among private universities in India because it provides a robust curriculum, good industry exposure, and reliable placement chances.

How is the BBA course at Amity University, Noida?

Neetu Mishrastudied at Amity University, Noida

If you're considering universities for your BBA degree, it's important to make an informed decision based on the reputation and academic excellence of the institution. While there are many universities to choose from, it's important to consider the factors that matter most to you.

Amity University and Christ University are two universities that are often compared when it comes to BBA programs. While opinions may vary, it's important to gather accurate information before making a decision.

Firstly, it's important to note that Amity University doesn't have a good reputation when it comes to colleges, according to some sources. On the other hand, Christ University is known for its academic excellence and has a good reputation in the education sector.

When it comes to rankings, it's important to take them with a grain of salt. Some rankings are based on paid advertisements and may not accurately reflect the quality of education offered by the institution. It's recommended that you do your own research and gather information from reliable sources before making a decision.

If you're considering BBA programs, there are many other universities that you can consider, such as Narsee Monjee, Symbiosis, IP University, and Christ University. These universities are known for their academic excellence and have a good reputation in the education sector.

If you have the opportunity to enroll in Christ University, it's recommended that you go for it. However, it's important to note that the university has strict rules and regulations that need to be followed throughout your graduation. These rules are in place to maintain academic excellence and ensure that students are able to achieve their full potential.

Can you please rank these B-schools: IBS Hyderabad, IMI Kolkata, IMT Nagpur, Bimtech (PGDM IB Course), SIMS Pune, Amity Noida?

Rashi SrivastavPGDM Marketing & Operations Management, Institute of Management Technology, Nagpur (2018)

Many coaching institutes publish many different rankings of B schools across the country every year based on several different parameters. Which in most situations aren’t reliable and trustworthy. But the Times ranking or Career Launcher ranking is more realistic and based on practical parameters. According to these rankings, the preference order of the institutes is as follows.

SIMS Pune (Symbiosis tag, good average package)
IMT N (IMT tag and brand value, good placement, good faculty, and campus life)
IMI K (Decent placement)
BIMTECH (Location factor)
Amity Noida (Brand value, beautiful campus)
IBS H (More number of students, only location advantage)

The table below gives a brief overview of the institutes in the question.

Institution	Average CTC	Course Fee
SIMS Pune	9.2 LPA	9.20 lakhs
IMT N	7.94 LPA	12.1 lakhs
IMI K	10.25 LPA	12.41 lakhs
BIMTECH	8.13 LPA	12 lakhs
Amity Noida	4.5 LPA	6.80 lakhs
IBS H	7.97 LPA	14.04 lakhs

This list and ranking are unbiased based solely on reasons that are practical, realistic, and are only facts combined with different student reviews.

Which is better for a pharmacy course: Sharda University or Amity University?

Sankhomitra RoyStudied at Sharda University

Sharda University is a private university situated in Greater Noida, established in the year 2009. The college has been accredited with NAAC ‘B’ grade. It has 250+ global tie-ups with various institutions and organizations. The college offers three courses in pharmacy with fees ranging from 2.23 Lakhs to 7.28 Lakhs.

Amity University, Noida is a private university, established in the year 2005. The college has been ranked number one by India Today in the category not-for-profit private universities. The college has been approved by the AICTE and has been accredited ‘A+’ grade by NAAC. The college offers various courses under pharmacy, with its fees ranging from 2.4 Lakhs and 7.2 Lakhs for its full period.

Admission Procedure

Sharda University: The eligibility criteria for undergraduate and postgraduate courses in pharmacy is scoring 50% in 10+2 and undergraduate examinations respectively. Students are also required to appear for SUAT examinations. Further, candidates are required to appear for the GD & PI round.
Amity University: The selection criteria for an undergraduate degree in pharmacy at the college is a 10+2 (PCM/B) examination score. For a postgraduate degree, the eligibility criteria is 60% in under graduation degree.

Facilities

Sharda University: The college is built over a humongous 63-acre campus. The college is home to a number of cafeterias and fast-food restaurants. The college also has a well-equipped library, on-campus hostels, laboratories, sports facilities, a convenience store, and a gym. The college also runs a shuttle service for its students
Amity University: The college is built over a 60-acre campus. The college has a variety of fast-food joints on the campus and cafeterias. The college has state-of-the-art sporting grounds and facilities. The whole campus has Wi-Fi facilities for the students and many recreation rooms. On-campus hostels for both girls and boys are available and subject dedicated laboratories are also available.

Placements

Sharda University: Companies such as Cipla, Sun Pharma, and Himalaya offer placements. The placement rate for the course is 75%. The average package offered is 3.5LPA, with the highest package going up to 7LPA
Amity University: The course has a placement rate of over 90%. Companies such as Pfizer, Himalaya, and Sun Pharma offer placements. The package offered ranges between 2.5 LPA and 7LPA.

Both colleges score the same on all levels as their admission procedure, fees, infrastructure, facilities, rankings, and placements are nearly identical. The choice between the two should depend on securing admission, scholarship, and convenience of going to the campus.

View All Questions and Answers

Amity University Noida BBA Sales And Marketing: Fees 2026, Course Duration, Dates, Eligibility

Table of Contents

Amity Noida BBA (Sales and Marketing) Fees

Tuition Fee Structure

Hostel Fees (Optional)

Amity Noida BBA (Sales and Marketing) Admission 2026

Amity University Noida Admission Dates

Entrance Exam Dates

Eligibility Criteria

Admission Process

Amity University Noida: Students' Opinion

AI-Generated Summary based on 4 Reviews

Amity Noida BBA (Sales and Marketing) Scholarships 2026

Scholarship Details

Amity Noida BBA (Sales and Marketing) Placement 2026

Placement Highlights

Amity Noida BBA (Sales and Marketing) FAQs

Amity University Noida: 5 Answered Questions

Is BAMS available in amity university noida

How is MBA in retail mangment course in Amity Noida ? Is it worth joining and what about the placment ?

How is the BBA course at Amity University, Noida?

Can you please rank these B-schools: IBS Hyderabad, IMI Kolkata, IMT Nagpur, Bimtech (PGDM IB Course), SIMS Pune, Amity Noida?

Which is better for a pharmacy course: Sharda University or Amity University?

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