Amity University Noida BBA {Hons.} Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Sector 125, NoidaPrivate UniversityEstd 2005NAAC Grade A+
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Collegedunia Team

Content Curator | Updated 3+ months ago

The Bachelor of Business Administration [BBA] {Hons.} (Digital Marketing) is a 4-year full-time undergraduate programme offered by the Amity International Business School at Amity University, Noida (Program Code: 101841). The programme is designed for students who want to build careers in digital marketing, content marketing, SEO, social media, brand management, and marketing analytics. Spanning 8 semesters, it combines core business management subjects with specialised digital marketing electives including Introduction to SEO, Marketing in Digital Age, Content Marketing, Brand Management, Integrated Marketing Communications, Introduction to Business Intelligence, and Business Development and Growth Strategies. The total fees for the programme are approximately Rs. 17.52 Lakhs for the full 4-year duration, with a 1st year semester fee of Rs. 2.19 Lakhs (Non-Sponsored category). The course is popular among students who aspire to careers in digital agencies, e-commerce, brand management, and marketing technology.

Admissions for the 2026-27 batch are currently open. The Round 1 application deadline was March 31, 2026. Students can apply online through the official Amity University Noida admissions portal. Admission is based on a Personal Interview, and no separate entrance exam is mandatory for admission, though CUET-UG scores are considered for scholarship eligibility.

Key Points

  • The BBA {Hons.} (Digital Marketing) is a 4-year Honours/Honours with Research programme (8 semesters), offering a deeper and more specialised digital marketing curriculum than the standard 3-year BBA.
  • The curriculum includes specialised subjects such as Foundation of Analytics, Introduction to SEO, Marketing in Digital Age, Content Marketing, Brand Management, Cloud Computing in Business, Cyber Psychology, Introduction to Business Intelligence, Integrated Marketing Communications, People Analytics, and Business Development and Growth Strategies.
  • Semester 6 includes a mandatory Apprenticeship component, providing real-world industry exposure in digital marketing, content, and brand roles.
  • Students undertake a Summer Internship (Semester 5), a Summer Project (Semester 7), and a Major Project/Dissertation (Semester 8), providing strong practical and research exposure in digital marketing.
  • The programme includes a 5-week Study Abroad Programme (SAP) at Amity campuses in London, New York, and Singapore at no additional tuition fee.
  • Foreign Business Language (Arabic, Chinese, French, German, Japanese, Russian, Sanskrit, or Spanish) is offered across all 4 years as part of the curriculum.
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Amity Noida BBA {Hons.} (Digital Marketing) Fees

The BBA {Hons.} (Digital Marketing) programme at Amity University Noida is priced at Rs. 2.19 Lakhs per semester for Non-Sponsored (general) category students, amounting to approximately Rs. 4.38 Lakhs per year. Over the 4-year (8-semester) duration, the total tuition and academic fees come to approximately Rs. 17.52 Lakhs. Sponsored category students pay a higher fee of Rs. 3.285 Lakhs per semester. Hostel fees are charged separately and are not mandatory.

Fee Components

Fee ComponentAmount (INR)
Tuition Fee (per semester - Non-Sponsored)Rs. 2,19,000
Tuition Fee (per semester - Sponsored)Rs. 3,28,500
Registration Fee (per year)Rs. 2,500
Admission Fee (1st year only)Rs. 1,500
Caution/Security Deposit (refundable)Rs. 20,000
Total Academic Fees - 4 Years (Non-Sponsored)Rs. 17,52,000 (approx.)
Hostel Fees (optional, per year)Rs. 1,00,000 - Rs. 1,50,000 (approx.)
Total Fees (without hostel)Rs. 17,52,000 (approx.)
  • Security/Caution Deposit of Rs. 20,000 is refundable at the time of leaving the university.
  • Fees increase by approximately 5% every year.
  • Application fee of Rs. 1,500 is payable at the time of form submission.
  • Students are required to pay the full fees initially; scholarship amounts (if applicable) are adjusted against Semester II payment.
  • Hostel fees are optional and not included in the Total Fees row above.
  • Fee payment is semester-wise.

Amity Noida BBA {Hons.} (Digital Marketing) Admission 2026

Admissions for the 2026-27 batch at Amity University Noida are currently open. The process is merit-cum-interview based, with no mandatory entrance exam for admission. CUET-UG 2026 scores are accepted for scholarship consideration. Students must apply online, pay the application fee, and appear for a Personal Interview on campus.

Admission Dates

EventDate
Application Form AvailableOctober 2025 (ongoing)
Round 1 Application DeadlineMarch 31, 2026
Application Deadline (Final)August 31, 2026 (tentative)
Personal Interview (Rolling basis)January - September 2026 (tentative)
Batch CommencementJuly/August 2026 (tentative)
Last Date to Submit Scholarship DocumentsOctober 31, 2026

Entrance Exam Dates

ExamRegistration DeadlineExam DateResult Date
CUET-UG 2026February 26, 2026May 11 - May 31, 2026July 4, 2026 (tentative)

Note: CUET-UG is not mandatory for admission but is accepted for scholarship eligibility at Amity University Noida.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must have passed Class XII (10+2) from a recognised board.
  • Minimum aggregate of 60% in Class XII for Non-Sponsored category (calculated on English + 3 academic subjects, excluding Physical Education, Fine Arts, Performing Arts, or vocational subjects).
  • Minimum aggregate of 55% in Class XII for Sponsored category.

Admission Process

  • Fill and submit the online application form at the official Amity University Noida admissions portal (portal.amity.edu) with an application fee of Rs. 1,500.
  • Appear for a Personal Interview conducted by the Amity International Business School.
  • Receive offer letter upon selection.
  • Pay the semester fee to confirm admission.
  • Submit original documents and scholarship-related marksheets (if applicable) by October 31, 2026.

Amity Noida BBA {Hons.} (Digital Marketing) Scholarships 2026

Amity University Noida offers one of India's most comprehensive scholarship programmes, with over 25,000 students having received up to 100% academic scholarships. For the BBA {Hons.} (Digital Marketing) programme, scholarships are primarily merit-based, linked to Class XII board performance (CBSE/ISC) or CUET-UG 2026 scores. These scholarships are valid for the 1st year only, with continuation in subsequent years subject to the student's academic performance within the programme.

Scholarship Details

Scholarship TypeEligibilityScholarship Amount
Merit-Based (Class XII - CBSE/ISC)95% and above aggregate in Class XII100% of tuition fee (1st year)
Merit-Based (Class XII - CBSE/ISC)90% - 94.99% aggregate in Class XII50% of tuition fee (1st year)
CUET-UG 2026 Based85% in Class XII + 90 percentile and above in CUET-UG 2026100% of tuition fee (1st year)
CUET-UG 2026 Based80% in Class XII + 85-89.99 percentile in CUET-UG 202650% of tuition fee (1st year)
SAT Score Based1500 and above100% of tuition fee (1st year)
SAT Score Based1400 - 149050% of tuition fee (1st year)
Sports ScholarshipInternational Participants100% of tuition fee
Sports ScholarshipNational Medal Winners (Gold/Silver/Bronze)50% of tuition fee
Martyr's ScholarshipWards of deceased defence/paramilitary personnel100% of tuition fee
  • Scholarships cover tuition fees only and do not include Security Deposit, Hostel, or Boarding charges.
  • Students must pay full fees initially; scholarship amounts are adjusted against Semester II payment.
  • Scholarship applications must be submitted with original marksheets by October 31, 2026.
  • Continuation of 100% scholarship requires the student to be in the top 5% of the programme merit list; 50% scholarship requires top 10%.
  • Limited scholarship seats are available on a first-come-first-serve basis.
  • CUET-UG score card and Class XII should be of 2026 only for CUET-based scholarships.

Amity Noida BBA {Hons.} (Digital Marketing) FAQs

Ques. How is BBA {Hons.} (Digital Marketing) different from BBA {Hons.} (Marketing) at Amity Noida?

Ans. The BBA {Hons.} (Digital Marketing) is offered by the Amity International Business School and has a stronger focus on digital channels, SEO, content marketing, business intelligence, and digital analytics. The BBA {Hons.} (Marketing) is offered by the Amity School of Business and covers broader marketing including traditional marketing, sales, and distribution. Students interested specifically in digital marketing, social media, and online brand building should opt for the Digital Marketing programme.

Ques. Does this programme cover SEO, social media, and content marketing in depth?

Ans. Yes. The curriculum includes dedicated subjects such as Introduction to SEO (Semester 3), Marketing in Digital Age (Semester 3), Content Marketing (Semester 5 elective), and Integrated Marketing Communications (Semester 8). The Apprenticeship in Semester 6 also provides hands-on exposure to live digital marketing campaigns.

Ques. What is the total fee for the 4-year BBA {Hons.} (Digital Marketing) programme?

Ans. The 1st year semester fee is Rs. 2.19 Lakhs per semester (Rs. 4.38 Lakhs per year) for Non-Sponsored category students. Over 4 years (8 semesters), the total academic fees are approximately Rs. 17.52 Lakhs. Fees increase by approximately 5% annually. Hostel charges are additional and optional.

Ques. What is the Apprenticeship component in Semester 6?

Ans. Semester 6 includes a mandatory Apprenticeship where students work with digital marketing agencies, e-commerce companies, or brand teams. This provides real-world exposure to live campaigns, SEO projects, content strategies, and social media management, significantly enhancing employability.

Ques. What career roles can I pursue after completing BBA {Hons.} (Digital Marketing) from Amity Noida?

Ans. Graduates can pursue roles such as Digital Marketing Manager, SEO Specialist, Content Strategist, Social Media Manager, Brand Manager, Performance Marketing Analyst, E-commerce Manager, or Marketing Analytics Executive. The programme also prepares students well for MBA programmes with a marketing or digital business specialisation.

Ques. Is there any difference between the 3-year BBA (Digital Marketing) and the 4-year BBA {Hons.} (Digital Marketing) at Amity Noida?

Ans. Yes. The 4-year Honours/Honours with Research version (Program Code: 101841) includes advanced electives in Semesters 7 and 8 such as People Analytics, Business Development and Growth Strategies, and Research Methodology, along with a mandatory Apprenticeship in Semester 6 and a Major Project/Dissertation in Semester 8. The 4-year degree also enables students to pursue a 1-year Master's programme and facilitates admissions to foreign universities.

Amity University Noida: 5 Answered Questions

Is BAMS available in amity university noida

Vinima Bhola

BAMS (Bachelor of Ayurvedic Medicine and Surgery) is not currently offered at Amity University Noida, according to the university's official course listings and accredited education portals.

Courses Offered

Level

Example Programs Offered

UG

B.Tech, B.Sc., BA, BBA, BCA, B.Com, B.Arch, BPT, B.O.Th, B.Des, BFA, B.Ed

PG

MBA, M.Tech, M.Sc., MA, MCA, LLM, M.Des, MPT, M.O.Th

Integrated

Integrated B.Tech-M.Tech, Integrated BA-MA, Integrated B.Sc-M.Sc

Doctoral

PhD (various disciplines)

Diploma

Diploma in various fields

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How is MBA in retail mangment course in Amity Noida ? Is it worth joining and what about the placment ?

Vinima Bhola

The prestigious Amity Business School at Amity University Noida offers a two-year postgraduate programme called the MBA in Retail Management. The curriculum aims to give pupils the abilities and information needed to succeed in India's rapidly expanding retail industry.

Feature

Details

Duration

2 years

Tuition Fee

714,000–790,000

Hostel Fee

185,000 (optional)

Admission Criteria

Graduation (50%) + CAT/MAT/XAT/NMAT/CMAT + PI/GD

Accreditation

A+ NAAC

Highest Salary

6,175,000 (exceptional cases)

Average Salary

4–10 lakhs per annum (typical for Amity MBA)

Industry Exposure

Strong, with internships and company visits

Placement and Career Prospects

  • Placement Record
  • Highest Salary
  • Average Salary
  • Placement Process
  • Internships

For those who want to work in retail, Amity University Noida's MBA in Retail Management programme is a good option. The programme is a respectable option among private universities in India because it provides a robust curriculum, good industry exposure, and reliable placement chances.

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How is the BBA course at Amity University, Noida?

Mohit Sarohi
Neetu Mishrastudied at Amity University, Noida

If you're considering universities for your BBA degree, it's important to make an informed decision based on the reputation and academic excellence of the institution. While there are many universities to choose from, it's important to consider the factors that matter most to you.

Amity University and Christ University are two universities that are often compared when it comes to BBA programs. While opinions may vary, it's important to gather accurate information before making a decision.

Firstly, it's important to note that Amity University doesn't have a good reputation when it comes to colleges, according to some sources. On the other hand, Christ University is known for its academic excellence and has a good reputation in the education sector.

When it comes to rankings, it's important to take them with a grain of salt. Some rankings are based on paid advertisements and may not accurately reflect the quality of education offered by the institution. It's recommended that you do your own research and gather information from reliable sources before making a decision.

If you're considering BBA programs, there are many other universities that you can consider, such as Narsee Monjee, Symbiosis, IP University, and Christ University. These universities are known for their academic excellence and have a good reputation in the education sector.

If you have the opportunity to enroll in Christ University, it's recommended that you go for it. However, it's important to note that the university has strict rules and regulations that need to be followed throughout your graduation. These rules are in place to maintain academic excellence and ensure that students are able to achieve their full potential.

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Can you please rank these B-schools: IBS Hyderabad, IMI Kolkata, IMT Nagpur, Bimtech (PGDM IB Course), SIMS Pune, Amity Noida?

Rashi SrivastavPGDM Marketing & Operations Management, Institute of Management Technology, Nagpur (2018)

Many coaching institutes publish many different rankings of B schools across the country every year based on several different parameters. Which in most situations aren’t reliable and trustworthy. But the Times ranking or Career Launcher ranking is more realistic and based on practical parameters. According to these rankings, the preference order of the institutes is as follows. 

  1. SIMS Pune (Symbiosis tag, good average package)
  2. IMT N (IMT tag and brand value, good placement, good faculty, and campus life)
  3. IMI K (Decent placement)
  4. BIMTECH (Location factor)
  5. Amity Noida (Brand value, beautiful campus)
  6. IBS H (More number of students, only location advantage)

The table below gives a brief overview of the institutes in the question.

Institution 

Average CTC 

Course Fee

SIMS Pune

9.2 LPA

9.20 lakhs

IMT N

7.94 LPA

12.1 lakhs

IMI K

10.25 LPA

12.41 lakhs

BIMTECH

8.13 LPA

12 lakhs

Amity Noida

4.5 LPA

6.80 lakhs

IBS H

7.97 LPA

14.04 lakhs

This list and ranking are unbiased based solely on reasons that are practical, realistic, and are only facts combined with different student reviews.

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Which is better for a pharmacy course: Sharda University or Amity University?

Sudeshna Bhar
Sankhomitra RoyStudied at Sharda University

Sharda University is a private university situated in Greater Noida, established in the year 2009. The college has been accredited with NAAC ‘B’ grade. It has 250+ global tie-ups with various institutions and organizations. The college offers three courses in pharmacy with fees ranging from 2.23 Lakhs to 7.28 Lakhs.

Amity University, Noida is a private university, established in the year 2005. The college has been ranked number one by India Today in the category not-for-profit private universities. The college has been approved by the AICTE and has been accredited ‘A+’ grade by NAAC. The college offers various courses under pharmacy, with its fees ranging from 2.4 Lakhs and 7.2 Lakhs for its full period.

Admission Procedure

  • Sharda University: The eligibility criteria for undergraduate and postgraduate courses in pharmacy is scoring 50% in 10+2 and undergraduate examinations respectively. Students are also required to appear for SUAT examinations. Further, candidates are required to appear for the GD & PI round.
  • Amity University: The selection criteria for an undergraduate degree in pharmacy at the college is a 10+2 (PCM/B) examination score. For a postgraduate degree, the eligibility criteria is 60% in under graduation degree.

Facilities

  • Sharda University: The college is built over a humongous 63-acre campus. The college is home to a number of cafeterias and fast-food restaurants. The college also has a well-equipped library, on-campus hostels, laboratories, sports facilities, a convenience store, and a gym. The college also runs a shuttle service for its students
  • Amity University: The college is built over a 60-acre campus. The college has a variety of fast-food joints on the campus and cafeterias. The college has state-of-the-art sporting grounds and facilities. The whole campus has Wi-Fi facilities for the students and many recreation rooms. On-campus hostels for both girls and boys are available and subject dedicated laboratories are also available.

Placements

  • Sharda University: Companies such as Cipla, Sun Pharma, and Himalaya offer placements. The placement rate for the course is 75%. The average package offered is 3.5LPA, with the highest package going up to 7LPA
  • Amity University: The course has a placement rate of over 90%. Companies such as Pfizer, Himalaya, and Sun Pharma offer placements. The package offered ranges between 2.5 LPA and 7LPA.

Both colleges score the same on all levels as their admission procedure, fees, infrastructure, facilities, rankings, and placements are nearly identical. The choice between the two should depend on securing admission, scholarship, and convenience of going to the campus.

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