Content Curator | Updated on - Mar 31, 2026

BCA (Digital Marketing) at GLA University, Mathura is a full-time 4-year undergraduate programme offered under the Apprenticeship Embedded Degree Programme (AEDP), aligned with NEP 2020 and UGC guidelines. The programme combines core computer application knowledge with hands-on training in digital marketing practices including SEO, SEM, social media, content marketing, PPC advertising, and marketing analytics. A key highlight is the industry-embedded apprenticeship in the final year, offering 6 to 12 months of real-world exposure in reputed organisations. The total fees for the 4-year programme amount to approximately Rs. 5.29 Lakhs, with an annual fee of Rs. 1,15,000 in the first year. Students can exit after 3 years with a BCA in Digital Marketing degree. Admission is based on GLAET and the course is offered in full-time, on-campus mode.

Admissions for the 2026-27 session are currently open. GLAET 2026 registrations are ongoing and the exam is conducted at 60+ centres across India on multiple dates from March to July 2026. The last date for admission is typically end of July 2026.

Key Points

Unique AEDP structure with 6-12 months of mandatory industry apprenticeship in the final year.
Industry certifications from Google Ads, Google Analytics, HubSpot, Meta Blueprint, and SEMrush are part of the programme.
Covers both technical skills (programming, web development, databases) and digital marketing skills (SEO, SEM, social media, PPC, email marketing).
Exit option after 3 years with a BCA in Digital Marketing degree under NEP 2020.
Prepares students for roles such as Digital Marketing Analyst, SEO Specialist, Social Media Manager, PPC Specialist, and Content Marketing Executive.
New-Gen IEDC available to incubate student start-up ideas.

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Ranking
FAQs

GLA University Mathura Latest Updates and News

24 Feb, 2026 GLA University Mathura has released the Fee Structure 2026-27 for various BCA Digital Marketing programs. The total academic fee is ₹ 3.92 Lakhs. Read more.

GLA University BCA Fees

The BCA (Digital Marketing) programme at GLA University follows the same fee structure as the general BCA, with annual tuition fees starting at Rs. 1,15,000 in the first year and increasing incrementally to Rs. 1,30,000 in the 4th year. The total 4-year fee including examination charges, alumni fee, and caution money amounts to approximately Rs. 5,29,000.

Fee Structure

Fee Component	Year 1	Year 2	Year 3	Year 4	Total 3-Year	Total 4-Year
Tuition Fee	Rs. 1,15,000	Rs. 1,20,000	Rs. 1,25,000	Rs. 1,30,000	Rs. 3,60,000	Rs. 4,90,000
Examination Charges	Rs. 7,000	Rs. 7,000	Rs. 7,000	Rs. 7,000	Rs. 21,000	Rs. 28,000
Alumni Association Fee	Rs. 1,000	-	-	-	Rs. 1,000	Rs. 1,000
Caution Money Refundable	Rs. 10,000	-	-	-	Rs. 10,000	Rs. 10,000
Total Fees					Rs. 3,92,000	Rs. 5,29,000

Hostel Fees Optional subject to availability

Hostel Fees

Room Type	Per Year Approx.
Triple Seater Girls	Rs. 71,000 1st Year
Double Seater Boys	Rs. 81,000 2nd Year onwards
Single Seater Boys	Rs. 83,000 1st Year
AC Triple Seater Girls	Rs. 91,000 1st Year

Mess Charges: Rs. 40,000 per annum

Hostel Security: Rs. 5,000 refundable on vacating hostel

Caution money of Rs. 10,000 is refundable on successful completion of the course.
Students can pay tuition fee in two installments semester-wise with an additional charge of Rs. 1,500 per semester.
Second installment of academic fee must be deposited by 20th December each year.
Hostel is subject to availability and allocated on a first-come first-serve basis.
UGC norms will be adhered to for fee refund.

GLA University BCA Admission 2026

Admissions to BCA Digital Marketing at GLA University are conducted through GLAET held at 60+ centres across India. The admission process for 2026-27 is currently open with registrations ongoing from March 2026. The GLAET for this programme is a 2-hour online MCQ-based test.

GLA University Admission Dates

Event	Date
GLAET 2026 Registration Opens	March 2026 Ongoing
GLAET 2026 Exam	Multiple dates March to July 2026
GLAET Result Declaration	Within 24 hours of exam
Token Fee Deposit Seat Booking	After GLAET qualification
Last Date for Admission	End of July 2026 Tentative
Physical Document Verification	Intimated separately by university
Batch Commencement	August 2026 Tentative

Entrance Exam Dates

Exam	Event	Date
GLAET 2026	Registration and Exam	March to July 2026 Multiple Dates
CUET UG 2026	Registration	January 3 to February 26 2026
CUET UG 2026	Exam	May 11 to 31 2026
CUET UG 2026	Result	July 4 2026 Tentative

Note: GLA University primarily uses GLAET for its own admissions. CUET UG score is not mandatory for GLA University BCA admission.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Passed 10+2 examination with at least 50% marks in any stream from a recognised board.
Must qualify GLAET for the respective academic year.
No specific stream restriction; students from Science Commerce and Arts are eligible.

Admission Process

Register online for GLAET 2026 at the GLA University admission portal glauniversity.in.
Pay the application entrance test fee of Rs. 1,000 online or offline.
Book preferred test slot and test centre from the available options across India.
Appear for GLAET 2-hour online MCQ-based test.
Check GLAET result online within 24 hours of the exam.
Upon qualification deposit the token amount to book the seat.
Complete profile and upload scanned copies of required documents on the admission portal.
Attend physical document verification at GLA Campus on the intimated date.

GLA University BCA Scholarships 2026

GLA University offers government-backed and institutional scholarships for eligible students. For BCA students UP Government scholarships are available for economically weaker sections and a special girl child education initiative provides fee waivers for sisters enrolling together.

Scholarship Details

Scholarship	Eligibility	Amount
UP Government Scholarship General OBC Economically Weak	Annual family income less than Rs. 2 Lakh	As per UP Govt. norms
UP Government Scholarship SC ST	Annual family income less than Rs. 2 Lakh	As per UP Govt. norms
Girl Child Education Initiative Two Sisters	Two real sisters admitted in the same academic year	100% tuition fee waiver for one sister
Girl Child Education Initiative Different Programmes	Two real sisters in different programmes	Tuition fee waiver for the lesser-fee programme

BCA-specific merit scholarships based on 10+2 marks are not listed separately on the official website.
UP Government scholarships require submission of documents to the Samaj Kalyan Welfare Department UP.
The girl child education initiative applies when both sisters enroll in the same academic year.

GLA University BCA Placement 2026

GLA University has a strong placement record with 500+ recruiters visiting the campus annually. The overall average CTC for the Batch of 2025 stood at Rs. 6.3 LPA. BCA Digital Marketing graduates are well-positioned for roles in digital marketing agencies IT firms e-commerce companies and media organisations. The AEDP structure ensures students have 6-12 months of real industry experience before graduation significantly enhancing their employability. Top recruiters in the digital marketing space include Google Amazon Accenture Wipro Cognizant Dentsu Webchutney WATConsult and iProspect.

Note: The placement data below reflects overall university-level statistics; course-specific BCA Digital Marketing placement data is not separately published.

Placement Statistics

Placement Metric	Details Batch 2025
Total Placement Offers	3000+
Average CTC Overall	Rs. 6.3 LPA
Highest CTC Engineering IT	Rs. 60 LPA
Number of Recruiters	500+
Students Placed 2024	3410

Top Recruiters: Google Amazon Accenture Wipro Cognizant Dentsu Webchutney WATConsult iProspect TCS HCL

GLA University Mathura BCA Digital Marketing Ranking

Outlook Ranking

#47 out of 109 in India 2024

#5th in Uttar Pradesh

IIRF Ranking

#23 out of 63 in India 2024

#2nd in Uttar Pradesh

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GLA University BCA FAQs

Ques. What is the AEDP structure in BCA Digital Marketing at GLA University?

Ans. AEDP stands for Apprenticeship Embedded Degree Programme a UGC-approved framework where students undergo 6 to 12 months of mandatory industry apprenticeship in the final year. This gives students real-world exposure in reputed digital marketing organisations before they graduate significantly enhancing their employability and industry readiness.

Ques. What industry certifications will I earn during BCA Digital Marketing at GLA University?

Ans. The programme includes certifications from Google Ads Google Analytics HubSpot Meta Blueprint and SEMrush. These are globally recognised certifications that add significant value to a student's resume and are highly sought after by digital marketing employers.

Ques. Is Mathematics required for BCA Digital Marketing at GLA University?

Ans. No Mathematics is not mandatory for BCA Digital Marketing. Students from any stream Science Commerce or Arts with at least 50% marks in 10+2 are eligible to apply. This makes it accessible to a wider range of students.

Ques. What is the difference between BCA Digital Marketing and a regular BCA at GLA University?

Ans. BCA Digital Marketing is a specialised programme that combines computer applications with digital marketing skills industry certifications and a mandatory apprenticeship in the final year. The regular BCA covers broader computer applications topics without a specific marketing focus. Both programmes have the same fee structure.

Ques. What career roles can I target after BCA Digital Marketing from GLA University?

Ans. Graduates can pursue roles such as Digital Marketing Analyst SEO Specialist Social Media Manager Content Marketing Executive PPC Specialist Email Marketing Specialist Digital Advertising Manager Web Analytics Expert E-commerce Marketing Executive and Influencer Marketing Manager.

Ques. Can I exit after 3 years with a BCA degree from this programme?

Ans. Yes under NEP 2020 students can exit after 3 years with a BCA in Digital Marketing degree. Those who continue for the 4th year with the AEDP apprenticeship receive a BCA Honours Research in Digital Marketing. The 4th year is highly recommended as it includes the industry apprenticeship component which greatly enhances placement prospects.