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Bachelor of Business Administration (Hons.) in Digital Marketing at JECRC University is a 3-year full-time undergraduate program designed to equip students with comprehensive knowledge of digital marketing, online advertising, social media marketing, and digital business strategies. The program is accredited by the Digital Marketing Institute (DMI), a global standard-setting body for digital marketing and selling certification with presence in over 115 countries. With an annual fee of 165,000 rupees plus a one-time admission fee of 10,000 rupees, this integrated curriculum combines business management with advanced digital marketing techniques and strategies. The program is popular for its industry-relevant curriculum, dual qualification (university degree plus DMI certification), and strong placement support with 97+ elite hiring partners offering 1,994+ career opportunities annually.

Admissions for the 2026-27 academic year are currently ongoing. The application deadline is expected to be in July 2026, with counselling and admission processes scheduled for July-August 2026. Students must meet the eligibility criteria of 60 percent marks in 10+2 from a recognized board and successfully qualify the PI (Personal Interview) process. Admission is merit-based, with the merit list prepared based on CUET-UG 2026 scores, and seats remaining vacant filled on the basis of 10+2 aggregate marks.

Key Points

Integrated curriculum combining business management with advanced digital marketing techniques and strategies
Global accreditation from Digital Marketing Institute (DMI) leading to DMI certification upon graduation
Dual qualification providing both university degree and internationally recognized digital marketing certification
Industry-expert faculty with real-time case studies and student-centered learning methodology
Comprehensive coverage of digital marketing, social media marketing, content marketing, SEO, SEM, and digital analytics
Hands-on training in digital marketing tools, platforms, and technologies used by leading global brands
Strong industry partnerships with 97+ elite hiring partners offering 1,994+ career opportunities annually
35% women placement rate reflecting inclusive career opportunities in digital marketing

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

JECRC Jaipur Latest Updates and News

15 May, 2026 JECRC Jaipur Admission 2026 is open for UG/PG & Lateral courses. Read more.

31 Mar, 2026 JECRC Jaipur BBA Digital Marketing Fee Structure 2026 has been released. The total academic fee is ₹ 4.6 Lakhs. Read more.

JU BBA (Digital Marketing) Fees

The fee structure for BBA (Hons.) Digital Marketing at JECRC University is designed to provide comprehensive digital marketing education with global accreditation and industry-standard tools training. The annual tuition fee is 99,000 rupees, with additional fees of 66,000 rupees per year covering library, laboratory, digital marketing tools access, and other academic resources. A one-time admission and alumni fee of 10,000 rupees is charged at the time of admission. The total cost for the 3-year program comes to approximately 4,95,000 rupees plus the one-time admission fee.

Fee Structure

Fee Component	Amount (Per Annum)
Tuition Fee	99,000
Other Fees	66,000
Total Annual Fee	165,000
Admission and Alumni Fee (One-time)	10,000
First Semester Fee + Admission and Alumni Fee	92,500

The admission and alumni fee is non-refundable.
Students are required to pay fees annually in two instalments.
Hostel and transportation fees are charged separately and are optional.
Refund of fees is applicable as per UGC guidelines if a student withdraws before the final cutoff date of admission (31st October 2026).

JU BBA (Digital Marketing) Admission 2026

JECRC University follows a merit-based admission process for BBA Digital Marketing. The merit list is prepared based on CUET-UG 2026 scores, with seats remaining vacant filled on the basis of aggregate marks in 10+2. The admission process includes document verification, counselling, and fee payment. Students must report in person for physical counselling with original documents and self-attested photocopies.

Important Dates

Event	Date
Application Start Date	July 2026 (Tentative)
Application Deadline	July 31, 2026 (Tentative)
Merit List Release	August 2026 (Tentative)
Counselling Dates	August 2026 (Tentative)
Final Cutoff Date for Admission	October 31, 2026
Academic Session Start	August 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Pass in Senior Secondary Examination (10+2) with minimum 60 percent marks in aggregate in all subjects from a recognized Board of School Education
Relaxation of 5 percent marks available for SC/ST/Rajasthan state OBC non-creamy layer and women candidates
Successfully qualify the PI (Personal Interview) process conducted by JECRC University

Admission Process

Submit online application on the JECRC University website with application fee of 850 rupees
Appear for Personal Interview (PI) as per the schedule notified by the university
Obtain merit list based on 10+2 marks and PI performance
Attend physical counselling with original documents for document verification
Deposit admission fee on the spot through demand draft, credit/debit card, or online payment
Complete registration and enrolment formalities

JU BBA (Digital Marketing) Scholarships 2026

JECRC University offers merit-based scholarships for BBA Digital Marketing students based on 10+2 performance. The scholarship program recognizes academic excellence and provides financial support to deserving students.

Scholarship Details

Scholarship Type	Eligibility	Amount
Merit Scholarship (Tier 1)	70-84.99 percent in 10+2	15 percent of Tuition Fee
Merit Scholarship (Tier 2)	85 percent and above in 10+2	25 percent of Tuition Fee
Additional Scholarship	NCC A Certificate, Alumni/Sibling, JU Employee, Single Mother, Single Girl Child, War Widow, Ex-Services, Sports Medalist (State level)	10 percent of Tuition Fee

To continue receiving scholarship, students must maintain a minimum CGPA of 8.0 and 75 percent attendance in all courses.
Scholarship is withdrawn if a student is found involved in acts of indiscipline or receives a compartment in any semester.
Students availing financial assistance from government or other organizations are not eligible for JECRC scholarships.
The scholarship review is conducted at the end of each even semester.

JU BBA (Digital Marketing) Placement 2026

JECRC University's Jaipur School of Business has a strong track record of placements for BBA Digital Marketing graduates. The program boasts 97+ elite hiring partners offering 1,994+ career opportunities annually, with 35% of placements going to women students. The university provides comprehensive placement support through its Training and Placement Cell, which offers over 120 hours of Campus Recruitment Training (CRT) focusing on aptitude, communication, and professional skills. BBA Digital Marketing graduates are placed in roles across digital marketing, advertising, social media, content creation, and brand management sectors.

Placement Statistics

Placement Metric	Details
Average Package	3.5 to 5.5 LPA
Highest Package	12 LPA
Placement Rate	80-85 percent
Top Recruiting Sectors	Digital Marketing, Advertising, Social Media, Content Creation, Brand Management, E-commerce
Key Recruiters	TCS, Deloitte, Capgemini, Flipkart, Amazon, Google, Facebook, HubSpot, Accenture, Infosys
Women Placement Rate	35 percent

The placement statistics reflect strong industry demand for digital marketing professionals with creative and analytical skills. Most offers are in the range of 3.5-5.5 LPA, with top performers securing packages up to 12 LPA. The university's focus on skill development, industry engagement, and DMI accreditation ensures that graduates are well-prepared for professional roles in the rapidly growing digital marketing and advertising sector.

JU BBA (Digital Marketing) FAQs

Ques. What digital marketing tools and platforms are covered in the BBA Digital Marketing program?

Ans. The program covers industry-standard digital marketing tools and platforms including Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, email marketing platforms, content management systems, and social media management tools. Students also learn about emerging digital marketing technologies and trends.

Ques. Does the BBA Digital Marketing program provide DMI certification?

Ans. Yes, upon successful completion of the BBA Digital Marketing program, students receive Digital Marketing Institute (DMI) certification, which is globally recognized in over 115 countries. This dual qualification enhances career prospects significantly in the digital marketing industry.

Ques. What career options are available after BBA Digital Marketing?

Ans. Graduates can pursue careers as Digital Analyst, Social Media Analyst, Digital Marketing Specialist, Digital Content Expert, Digital Marketing Strategist, Advertising Manager, Marketing Communications Manager, Brand Manager, SEO Specialist, and Content Creator. Many also pursue higher studies like MBA Marketing or specialized certifications in digital marketing.

Ques. Is BBA Digital Marketing suitable for students interested in entrepreneurship?

Ans. Yes, the program is highly suitable for aspiring entrepreneurs. It covers digital business strategies, online marketing, social media marketing, and e-commerce, which are essential for starting and growing digital businesses. The university also provides support through its incubation center for student startups.

Ques. Does JECRC provide internship opportunities for BBA Digital Marketing students?

Ans. Yes, JECRC has a mandatory 4-month internship program for all undergraduate students. BBA Digital Marketing students get internship opportunities with digital marketing agencies, e-commerce companies, advertising firms, and corporate marketing departments. The university has partnerships with leading companies for internship placements in digital marketing roles.

Ques. What is the curriculum structure of BBA Digital Marketing?

Ans. The 3-year program is divided into 6 semesters covering subjects like Principles of Marketing Management, Fundamentals of Digital Marketing, Digital Marketing Techniques, Campaigns Planning, Marketing and Digital Strategy, Digital Optimization, and Digital Customer Experience. The curriculum also includes practical training in digital marketing tools and real-world case studies.