The online MBA in Marketing at Yenepoya (Deemed to be University) is a two-year postgraduate management programme delivered through the Yenepoya Online platform, recognised by the University Grants Commission (UGC) under the ODL (Open and Distance Learning) framework. The programme covers marketing management fundamentals, consumer behaviour, digital marketing and social media strategy, brand management, marketing research and analytics, integrated marketing communications, product management, sales management, retail and distribution management, and a marketing research project, preparing graduates for marketing manager, brand executive, and digital marketing roles. Yenepoya (Deemed to be University) holds NAAC A+ accreditation. Total programme fee is INR 50,000 for the two years.
📋 Admission Status: Yenepoya University Online MBA Marketing admissions for 2026-27 are open. Apply at onlineyenepoya.com. Admission is based on graduation merit and Y-ENTRANCE score.
Key Points
- Two-year online MBA in Marketing at Yenepoya (Deemed to be University)
- Delivered via Yenepoya Online; UGC-recognised ODL mode programme
- Eligibility: graduation in any stream with minimum 50% aggregate marks
- Flexible online learning; suits working professionals without a career break
- Total fee: INR 50,000 for the two-year programme; NAAC A+ university
Yenepoya University MBA Marketing Online Fees
| Component | Amount (INR) |
| Fee (Year 1) | INR 25,000 |
| Fee (Year 2) | INR 25,000 |
| Total Fees (2 Years) | INR 50,000 |
- Source: Yenepoya Online portal (onlineyenepoya.com); verify 2026-27 fee before admission.
- Additional exam/registration fee may apply; confirm at onlineyenepoya.com.
Yenepoya University MBA Marketing Online Admission 2026
Important Dates
| Event | Date |
| Yenepoya Online Application Window | Rolling admissions; apply at onlineyenepoya.com |
| Programme Start | Semester start: July/August 2026; confirm at onlineyenepoya.com |
- Admission: graduation merit and Y-ENTRANCE (Yenepoya online entrance test).
- Apply at onlineyenepoya.com with graduation marksheets and supporting documents.
- Fully online delivery; no campus attendance required for coursework.
- Confirm 2026-27 seat availability and exam schedule at onlineyenepoya.com.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must hold a graduation degree in any stream (BA, BCom, BSc, BE, BTech, BCA, or equivalent) from a recognised university with a minimum of 50 percent aggregate marks (45 percent for SC/ST Karnataka candidates).
- A valid Y-ENTRANCE score (Yenepoya University online entrance test) or graduation merit is required. Confirm the exact admission criteria at onlineyenepoya.com before applying.
Admission Process
- Register at onlineyenepoya.com and select the MBA specialisation.
- Submit graduation marksheets and supporting documents online.
- Appear in the Y-ENTRANCE (online entrance test) or qualify on merit.
- Pay the Year 1 fee of INR 25,000 and complete online registration formalities.
- Access learning management system; classes commence July/August 2026.
✓ Opt for this if
- Working professional in marketing, sales, or brand management seeking a PG degree
- Career upgrade from marketing executive or digital marketing analyst to manager role
- Online mode allows 2-year completion without career break or relocation
- Total fee of INR 50,000 for a UGC-recognised online MBA Marketing is very affordable
- Planning digital marketing certifications (Google, Meta, HubSpot) alongside the MBA
✗ Skip if
- Campus MBA from a top B-school (IIM, MICA, Symbiosis) is required for FMCG brand roles
- Goal is MBA research, PhD in marketing, or academic career; online mode may limit options
- Employer requires a full-time residential MBA for senior marketing leadership roles
- Fee of INR 50,000 does not represent adequate ROI for target employer profile
Yenepoya University MBA Marketing Online Scholarships 2026
| Scholarship | Amount | Eligibility |
| Yenepoya Merit Scholarship | As per university norms | Based on Class 12 marks or entrance exam rank; awarded at admission |
| Central Sector Scholarship (NSP) | Up to INR 12,000/year | Merit-based; family income below INR 8,00,000; scholarships.gov.in |
| Post-Matric Scholarship (Government of Karnataka) | As per government norms | SC/ST Karnataka domicile students; state scholarship portal |
| Prime Minister’s Special Scholarship Scheme (J&K) | As per scheme norms | Students from J&K and UT of Ladakh; aicte-pragati-saksham-neu.in |
- Yenepoya Merit Scholarship: based on graduation marks or entrance rank.
- Central Sector Scholarship: family income below INR 8 lakh; scholarships.gov.in.
- Karnataka state scholarships: SC/ST/OBC domicile students; state portal.
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