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The Bachelor of Business Administration (BBA) in Digital Marketing is a 4-year specialized undergraduate program designed to provide students with comprehensive knowledge in digital marketing, social media marketing, content marketing, and online advertising. The program combines business fundamentals with practical digital marketing expertise, preparing students for careers in digital marketing, brand management, and e-commerce marketing. With an annual intake of approximately 40-60 students, the program is offered in full-time on-campus mode. The course is popular among students interested in pursuing careers in digital marketing and online business sectors. SR University's BBA (Digital Marketing) program is recognized for its industry-focused curriculum and strong placement record in digital marketing companies.

Admissions for the 2026-27 academic year are currently ongoing. The application deadline for admission without late fee is April 4, 2026, with late fee applications accepted until April 30, 2026. Counselling and seat allocation are expected to commence in May 2026, with classes beginning in July 2026.

Key Points

Comprehensive curriculum covering digital marketing, social media, SEO, and content marketing
Training in digital marketing tools like Google Analytics, Facebook Ads, and SEO platforms
Internship opportunities with leading digital marketing agencies and e-commerce companies
Real-world campaigns and digital marketing projects
Guest lectures by digital marketing professionals and brand strategists

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

SR University Latest Updates and News

26 Mar, 2026 SR University BBA Digital Marketing Fee Structure 2026 has been released. The total academic fee is ₹ 6 Lakhs.

SRU BBA (Digital Marketing) Fees

The BBA (Digital Marketing) program at SR University involves a structured fee system covering tuition, miscellaneous charges, and other mandatory fees. The total cost for the 4-year program is approximately INR 5.20 lakhs. This includes tuition fees, enrollment charges, and miscellaneous fees. Hostel facilities are optional and charged separately. The university offers flexible payment options including semester-wise payment and EMI facilities for eligible students.

Fee Structure

Fee Component	Amount (INR)
Tuition Fee (Per Semester)	130,000
Miscellaneous Fees (Per Semester)	15,000
Enrollment Fee (One-time)	5,000
Total Fees (4 Years)	5,20,000

Fees are subject to annual revision.
Refundable security deposit of INR 10,000 is required at the time of admission.
EMI options are available for tuition fees.
Hostel fees (if opted) range from INR 1,20,000 to INR 1,80,000 per year depending on room type and are charged separately.

SRU BBA (Digital Marketing) Admission 2026

The BBA (Digital Marketing) program follows a merit-based admission process through CUET-UG for undergraduate admission. The admission process is transparent and conducted in multiple rounds with counselling and seat allocation based on merit and choice of specialization.

Important Dates

Event	Date
CUET-UG Registration Start	January 3, 2026
CUET-UG Registration Deadline	February 26, 2026
CUET-UG Admit Card	May 5, 2026
CUET-UG Exam Date	May 11 - May 31, 2026
CUET-UG Result	July 4, 2026
Counselling Round 1	July 10 - July 20, 2026
Seat Allocation & Reporting	July 25 - August 5, 2026
Classes Begin	August 15, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed 10+2 or equivalent examination from any stream
Minimum aggregate score of 50% in 10+2 (45% for SC/ST/PH candidates) is required
Valid CUET-UG score is mandatory for admission

Admission Process

Online application submission through official CUET-UG portal
Merit-based selection followed by counselling rounds
Seat allocation based on merit rank and candidate's choice of college and course
Document verification and fee payment at the time of reporting
Registration and enrollment completion before classes commence

SRU BBA (Digital Marketing) Scholarships 2026

SR University offers multiple scholarship schemes to support meritorious and economically disadvantaged students pursuing BBA (Digital Marketing). These scholarships aim to reduce financial burden and encourage academic excellence among deserving candidates.

Scholarship Schemes

Scholarship Name	Amount	Eligibility
Merit Scholarship	25% - 50% of tuition fees	85%+ in 10+2 or CUET score in top 5%
Need-Based Scholarship	25% - 75% of tuition fees	Family income below INR 6 lakhs per annum
SC/ST Scholarship	50% - 100% of tuition fees	SC/ST category candidates
Girl Child Scholarship	25% - 50% of tuition fees	Female students with 75%+ in 10+2
Sports Scholarship	25% - 50% of tuition fees	National/State level sports achievers

Scholarships are awarded based on merit and financial need.
Continuation requires maintaining a minimum CGPA of 7.5 and satisfactory conduct.
Application deadline for scholarships is typically 30 days after admission confirmation.
Multiple scholarships cannot be combined.
For detailed information and application procedures, students should contact the Financial Aid Office at SR University.

SRU BBA (Digital Marketing) Placement 2026

SR University's BBA (Digital Marketing) graduates have demonstrated strong placement outcomes with excellent career opportunities in digital marketing and e-commerce sectors. The program has consistently achieved a placement rate of over 88% with graduates securing positions in leading digital marketing companies.

Placement Statistics

Placement Metric	Statistics
Placement Rate	88%+
Average Package	INR 7 - 11 LPA
Highest Package	INR 24 LPA
Top Recruiters	Google, Facebook, Amazon, Flipkart, Unilever
Primary Sectors	Digital Marketing, E-commerce, Advertising, Brand Management

The program's strong foundation in digital marketing and online business makes graduates highly sought after in digital marketing, brand management, and e-commerce marketing roles. Many graduates also pursue higher education (MBA) in marketing.

SRU BBA (Digital Marketing) FAQs

Ques. What career options are available after BBA (Digital Marketing)?

Ans. BBA (Digital Marketing) graduates have diverse career options including digital marketing manager, social media manager, SEO specialist, content strategist, and brand manager. Many pursue higher studies like MBA in marketing.

Ques. What digital marketing tools and platforms are taught?

Ans. The program covers industry-standard tools including Google Analytics, Google Ads, Facebook Ads Manager, Instagram Business, SEO tools, and email marketing platforms. Students gain hands-on experience with these tools.

Ques. Are there internship opportunities with leading digital marketing agencies?

Ans. Yes, SR University has partnerships with leading digital marketing agencies and e-commerce companies. Students undertake internships from the second year onwards, gaining practical experience in digital marketing campaigns.

Ques. What is the scope of digital marketing in India?

Ans. Digital marketing is one of the fastest-growing sectors in India. With increasing internet penetration and e-commerce growth, digital marketing professionals are in high demand across industries.

Ques. Can I start my own digital marketing agency after graduation?

Ans. Yes, BBA (Digital Marketing) graduates have the knowledge and skills to start their own digital marketing agencies or freelance as digital marketing consultants. The program includes entrepreneurship modules.

Ques. What is the difference between BBA (Digital Marketing) and BBA (Marketing)?

Ans. BBA (Digital Marketing) focuses specifically on online and digital channels, while BBA (Marketing) covers both traditional and digital marketing. Digital Marketing is more specialized in online channels.

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SR University BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

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