Master of Science [M.Sc] [International Marketing Management with Consumer Psychology] From Heriot-Watt University

Understanding the consumer lies at the very heart of effective international marketing management. Consumer psychology provides detailed insight into how consumers think, feel and act and is vital to a range of marketing actions including consumer research, product design, decision making, communication and pricing.

You will develop a range of specialised skills, techniques and practices and build an understanding of analytical and data generation practices pertaining to psychological enquiry, such as hypotheses testing and experimental research design.