Master of Science [M.Sc] [Finance and Real Estate] From University of Aberdeen

Our course encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCAÕs bespoke MA Design, Innovation and Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.Ê

The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management and the innovation factors that lie as a foundation for its success. We will cover each key component and teach students how to run these successfully, while also developing their own professional and personal development as leaders along the way. For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.Ê

As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses to better understand the range of products available in todayÕs market, their similarities, strengths and weaknesses, and above all develop and deliver customer centric produce.

Careers

Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:

• Brand and design management
• Art direction
• Marketing
• Client account handling
• Account planning
• Strategic planning.