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IIM Calcutta has a digital marketing certification, is it worth doing?
Getting certified from any IIM in any course is definitely an achievement. But the selection process is not easy and requires more time and effort than you think. If you want to get a digital marketing certification from IIM Calcutta, you should have the proper knowledge to crack its entrance exams. Also, you should be confident to excel in the industry. Only then is the certification worth it.
If you are unable to make it into IIM don’t go for any other Institute for pursuing a digital marketing course. The reasons for this are:
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Colleges offer digital marketing courses for a minimum of 2-3 years. This is unnecessary as digital marketing courses can be completed within 3-6 months
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Colleges offer these courses are high fees whereas you can learn the course from an industry expert for less than half of the actual fees
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Colleges focus more on theoretical knowledge. Whereas a course like digital marketing requires a more practical approach. This can be made possible only through an industry expert.
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MBA colleges do not guarantee placements.
So we can say that a digital marketing course from IIM is not as valuable as one you can get from a Digital Marketing institute. The high fees, duration, and lack of placements don’t make it worth spending so much time on.
Executive Certificate Programme in Digital Marketing from IIM KASHIPUR Talentedge. Is it worth taking this online course?
Only you can provide a better answer than anyone else. When a program or course is held, the goal is usually to provide information and knowledge about the subject. If you are interested in Digital Marketing and want to learn more about it, you can enroll in Executive Certificate Programme in Digital Marketing from IIM KASHIPUR Talentedge.
However, you are aware that everything is available on YouTube and Google. So you can learn from social media platforms as well. Essentially, what happens in these courses is either some practical or guidance by mentors or instructors, which is fine, but it should be tailored to your needs and budget. If you believe it will be too expensive, you can switch to YouTube Digital Marketing Videos or online lessons.
Which is best option, the executive program in sales and marketing at IIM Calcutta or the postgraduate certification in business management at XLRI, Jamshedpur?
Only the full-time PGP courses of IIM Calcutta or XLRI are valuable. All other degrees/certificates are the only means of earning money by the institutes.
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They have no real value in real life or the corporate world.
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They won’t be very useful if you want to learn.
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They add no value to your CV
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You will not be considered alumni of the institute
So these certificate courses/ part-time programs/ Executive programs carry no real value at all. Most people are misled to believe that they might add value to their CV.
Can someone who has done or is pursuing PG Certification in Digital marketing and Communication with MICA & upGrad review?
A lot of people have taken up the course and several alumni from this course have shared their valuable reviews for the students seeking this program:
- Excellent Faculty- Leading Industry Professionals have been included in the teaching process. The professors are India's best Digital Marketing Faculty who will teach you deeply industry-focused working methodologies.
- Collaborations- The course itself is a collaboration between MICA and upGrad. MICA is one of its kind institutes in India, or maybe, the Asia Pacific Region, which excels in Strategic Marketing and Communication.
- Academic Curriculum- This PG Certification Program spans 6.5 Months with 180 hours of content, 15 live sessions, and 9 tools and platforms that teach you how to: (a) Develop Brands that your customers connect to. (b) Strategize Digital Marketing and Communication Campaigns, and many more.
- Case Studies- In order to expose you to real industry scenarios, this program provides you with 10 case studies and 10 industry projects, after completing which, you are given detailed feedback by industry people like Marketing Lead at Facebook, Marketing Consultant at Group and many more.
- Learning Support- Each student gets a learning mentor allocated specially for him/her throughout the program who will not only guide but also make sure that the student is making progress and takes the lead.
- Networking Advantage- Several BaseCamps are organized by upGrad that are informative as well as fun. Many career-building workshops are organized by Professors and industry Professionals where you can participate in group activities with other students and even alumni. These activities help to establish networks within the industry.
- Career Support- Guidance and regular support is provided near the completion of your course which includes:
- Career Coach
- Career counseling
- Resume Feedback
- Mock Interview
- Job Placement
- Transition through Better Placements- After the course completion, you earn Certifications and also the MICA Alumni Status, which opens the doors for opportunities like SEO Specialist, Digital Marketing Manager, SEM Manager, and many more.
Overall, the PG Certification course is worth the effort, with students gaining a salary hike of a maximum of 125% and an average increase of 43% after the program.
How is the CBA course (certificate program in business analytics) by ISB Hyderabad rated?
My friend is an alumnus of this course from ISB Hyderabad and according to his experience, the answer to your question totally depends on these three-pointers.
- Your experience
- Your work profile
- The goal of joining this course
Officially known as The Advanced Management Programme in Business Analytics (AMPBA) on their website, CBA (Certificate Course in Business Analytics) is a very good Analytics course offered by ISB. Currently, the 7th Batch of CBA is about to start. Undoubtedly, this course is competing with Great Lakes, IIM B, and L.
You will be fetching these benefits once you get in.
- Brand Name (Very high as compare to anyone else in the market)
- Globally renowned Faculty who deliver top-notch education
- You’ll be meeting 100+ Peers from different backgrounds which provides you a very good networking opportunity alongside.
- Education mode is purely Offline means you need to visit ISB every alternate month, which adds quite high value to this course.
- You will be given time-to-time assignments and projects to boost your skills and knowledge.
Overall the course is great. You need to work hard to master the skill required to succeed.
IIM Kozhikode is offering Project management course, Should I opt it when I am already PMP certified?
If you are already PMP certified then pursuing Project Management course of IIM Kozhikode will not add much value to your experience. This is because
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Firstly the course is for professionals who are interested in acquiring the PMP and CAPM certification. Since you are a PMP certified professional, it means that you are an experienced professional too. So this course will add no value.
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Secondly, the objective of the course is to impart real-time work experience, and understand the principles of project management. As a PMP you already have these skills.
If you want IIMs title for your CV then go for it. But know that you won’t learn anything new from it.
I have done part time MBA from IIM Lucknow (WMP), Is it okay to apply for PGPX courses at IIM A/B/C?
No, I wouldn’t recommend you apply for a PGPX course at IIM A B or C if you have completed a part-time MBA from IIM Lucknow. The reason is the huge overlap of electives in almost all the programs offered at IIMs. Leaving a few courses most of which are repeated in all the programs be it part-time or full-time.
Towards the end of the course, you might end up spending a hefty fee and lots of time and yet not learning anything new. If anything you might just get placed at a better firm. But that too will be useless if you are unable to harness the acquired knowledge and skills in the open market. The question is if your job will be worth your year lost, your lost opportunities, and 25-30 lakhs of loan.
Still, if you want to pursue the course go for a top MBA course abroad. That might make a difference in your resume and job prospects.
PG Certificate Digital Marketing Course at MICA vs CDMM @ Digital Vidya, which one can help me make the career switch from traditional to digital?
MICA and Digital Vidya are some of the most renowned institutions of India and offer a course in digital marketing. On the basis of the brief interactions I had with some of the students of both the institutions, I have to say both the courses has its advantages.
Here is a brief overview of the courses.
|
Particulars |
MICA |
Digital Vidya |
|
Course Name |
PG Certificate Digital Marketing |
Certified Digital Marketing Master |
|
Duration |
6-11 months |
4-7 months (Online) 3-4 months (Classroom training) |
|
Course fees |
70,000+ GST |
49,900+ GST |
Here are some of the attractive and most prominent features of both the institutions.
MICA:
MICA is one of the most prestigious institutes which offers a digital marketing course.
The course is designed to give students exposure to various aspects of digital marketing to be future-ready. The lectures are conducted online i.e Live Streamed. All students will have 24×7 access to Talentedge's Cloud Campus which includes study materials, case studies, and assignments. Students can also have real-time chat with the professors during their live sessions.
Digital Vidya:
Digital Vidya is one of the leading professional training companies that provide digital marketing and various programming courses. Digital Vidya is also an official associate partner with Google and Microsoft.
The course includes several module assignments related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Inbound Marketing, and Web Analytics. The students are also taught various case studies from various companies like PUMA, Myntra, Microsoft, Cadbury, etc. Both online and Classroom training is available.
Both courses have their perks. These courses are tailored to provide a comprehensive understanding of Digital Marketing and its various aspects. So, choose your pick based on various parameters such as preference, cost curriculums, etc.
I have 6 years of work experience in IT and wish to get into product management. Which is a better course to join - ISB's PGP or IIM Bangalore's EPGP
There are two scenarios for product management
- B2B: Business to Business product management does not necessarily require MBA
- B2C: Business-to-customer product management is better with an MBA degree. The placements for MBA will get you a high-paying job in B2C product management. B Schools like ISB prefer a work experience of at least 4-6 years. Roles offered through placements include senior product manager to product manager.
The fact is no matter what your skills are, this industry is biased towards MBA. So the final decision should depend on what you are going for.
How good is the Global Management program at XLRI Jamshedpur? What is the placement record?
XLRI's two-year full-time AICTE-approved Global MBA program is designed to meet the current business needs and demands of global business leaders. GMP program is focused on providing a rigorous academic curriculum, as well as opportunities for students to learn from three leading economies in the world - India, China, and the United States by allowing them to participate in live internships and college events in each of these countries, as well as a full-time summer internship and organize events in their own.
The program is taught by top professors drawn from the top colleges of each of the three countries. The course is also well-supported by the XL Alumni Network, which sees the program as providing tremendous opportunities in today's world. The batch of students in XLRI's Global MBA program sees a good mix of freshers as well as professionals with work experience.
The Global MBA course has been readily accepted by the industry, with all students getting placed after completion of the program. Quoting directly from the latest placement report: “The average salary saw an increase to INR 32.7 lakhs per annum from INR 30.7 lakhs per annum in 2022. Highest domestic offer at INR 78.2 lakhs per annum from the ITES sector. Highest international offer at INR 1.1 crore per annum for the HR domain.”
The benefits after completing the program are likely to outweigh the cost of tuition and other expenses. The benefits come from the learning, networking, exposure, branding, and skills developed in the program.
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