MDI Gurgaon Launches Brandscapes Centre for Behavioral Science and Neuro Lab

Ankita Garkoti Senior Content Writer

Senior Content Writer

The newly inaugurated lab will close the gap between theoretical knowledge and practical application as well as provide changes in management practices and societal outcomes. Read full details here!

MDI Gurgaon Launches Brandscapes Centre for Behavioral Science and Neuro Lab

New Delhi: MDI Gurgaon joined hands with Brandscapes to establish the Brandscapes MDI Centre for Behavioural Science and Neuro Lab to foster essential insights that will change decision-making frameworks in fields such as finance, economics, marketing, and management.

The opening ceremony at MDI Gurgaon includes a presentation of the cutting-edge lab with an exclusive look at the centre's groundbreaking research programs. The lab features Electroencephalography (EEG) equipment that can monitor the electrical activity of the brain.

The newly inaugurated lab will range from analysing consumer behaviour in marketing to exploring the complicated implications of risk and emotion in financial decision-making. It will close the gap between theoretical knowledge and practical application as well as provide changes in management practices and societal outcomes.

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Views on MDI and Brandscapes Collaboration

Informing about this initiative, the Director of MDI Gurgaon, Arvind Sahay said, “The development of behavioural science techniques has given us deep insights into human behaviour drivers, making interventions and policies more effective.”

Adding to that statement, Chairman of Brandscapes, Pranesh Misra said, “MDI Gurgaon, an institute dedicated to knowledge advancement, shares Brandscape's values. In 2024, we have more advanced technologies to study the human mind and psychology. The inauguration of our Centre demonstrates our commitment to exploration and discovery.”

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