IIM Mumbai and Whistling Woods Launch first-of-its-kind MBA in Media & Entertainment Starting 2026

The Indian Institute of Management (IIM) Mumbai has announced a landmark collaboration with Subhash Ghai’s Whistling Woods International (WWI) to launch a dedicated two-year MBA in Media & Entertainment.

Scheduled to begin in June 2026, the program marks the first formal integration of business and creative disciplines in Indian higher education, targeting a sector that’s growing exponentially with the rise of digital media, OTT platforms, animation, and immersive tech.

The initiative is designed to address the increasing demand for professionals who not only understand the creative dynamics of the M & E industry but also possess strong managerial and strategic capabilities. The application window for the program opens on December 20, 2025.

IIM Mumbai MBA in Media & Entertainment Dates

IIM Mumbai MBA in Media & Entertainment Admission Process

• Candidates must apply online through the IIM Mumbai admissions portal, submit a one-time registration/ application fee of Rupees 2500/- (online payment; the application fee paid is neither refunded nor adjusted, under any circumstances) and their entrance exam scores (CAT/GRE/GMAT).
• Candidates are shortlisted on the basis of academic record, score & work profile
• Followed by a Written Ability Test (WAT) and Personal Interview (PI)
• Final selection based on composite score including diversity and experience

IIM Mumbai MBA in Media & Entertainment Eligibility

• Candidates must have a Bachelor's degree with at least 50% marks or equivalent CGPA from any University or an educational institution.
• Candidates must have a valid CAT score.

Also Check: IIM Mumbai MBA-BPGP Admission 2025 Open: Apply Before Sep 15, 2025

Why Choose IIM MBA in Media and Entertainment?

It is India’s first dedicated MBA program in the media and entertainment space from a top-tier B-school, combining IIM’s managerial rigor with WWI’s deep industry exposure. The program addresses skill gaps in a booming M & E sector poised to reach USD 70 billion by 2030.

Designed to create future-ready professionals who can lead at the intersection of creativity and commerce, this program offers cross-campus learning between IIM Mumbai and WWI, case-based pedagogy, live projects, and internships, regular interactions with leading industry professionals and access to creative labs, production studios, and business incubation.

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