The Delhi School of Communication (DSC) is one of the premier institutions in New Delhi. The institute aims to provide the national community with contemporary and effective communication professionals and leaders. Read more to know the recent happenings of the institute.

DSC and Medhavi Skills University Introduce Undergraduate Programs

Delhi School Of Communication

Date: August 07, 2023

New Delhi, August 4 2023: The formal Inauguration of the XXIX Post-Graduate Diploma Programme in Communication was held on August 3 2023, as DSC celebrates 29 years of Building Young India!

The Chief Guest for the occasion was Mr Chetan Mahajan, Founder & CEO, The Mavericks & the Guest of Honour was Ms Neha Agarwalla, Associate Vice President, Paytm. A Special Guest on the occasion was MrPravesh Dudani, Founder & Chancellor, Medhavi Skills University, Sikkim & Managing Director of the sponsoring body of the University, Medhavi Foundation.

Celebrating the 29th year of successfully running the Post-Graduate Diploma Programme in Integrated Marketing Communication, The Delhi School of Communication (DSC) now launches Under-Graduate Programmes - to address the increasing demand for evolving media and communications. 

On a formal mode, DSC joined hands with Medhavi Skill University as their Sectoral Partner in Media and Entertainment, with exclusivity in IMC. An MOU was signed to formalize the association. To elaborate, MSU is a UGC recognized new-age University, empowering youths with industry-relevant programmes for enhanced employability and success.

To continue on this mode, DSC, MSU and Mavericks also signed a Tripartite Agreement, thus joining hands in Building Young India. 

This means that DSC now enters the revolutionary field of apprentice-embedded programmes, in critical alignment with the new Educational Policy 20 and National Skill Development Corporation (NSDC). Launching into the arena of UGC recognized Under Graduate education, DSC’s slot is as a Sectoral Partner in IMC with Medhavi Skills University. To spell out the courses they are - BA in Media & Marketing Communication & BA in PR & Content Management. 

Opening his speech, Mr Chetan Mahajan observed, "DSC's phenomenal work in the post-graduation degree program and their commitment to bridging the demand-supply gap is inspiring. Congratulations on the launch of the graduation programme! In the dynamic world of integrated Marketing Communications, the journey to success begins with a solid foundation. As we continue to witness the ever-deepening integration of Marketing Communications, these graduates will be well-poised to shape the future of storytelling.”

Tracing her journey and welcoming the new batch of students to this profession, Ms Agarwalla pointed out that “Marketing 15 years before & now has changed a lot. The time has changed from being specialist to generalist. Hard work still pays off. Honing your problem-solving skills, teamwork abilities will help you see the impact of marketing in the real world”. And what were the mantras to build a lasting career? She revealed that it’s all about “Don’t be a specialist, be a generalist; be a thinker, creator and not just a doer; and follow the 3 Ps – be passionate, persevere, focus on work and finally progress and move ahead!”

Highlighting the significance of this association, MrPravesh Dudani remarked, “Our partnership with DSC strengthens our commitment to academic excellence and innovation. In the increasingly interconnected world, communication has a vital role in shaping society, and these programs aim to prepare the next generation of communicators to drive positive change."

As this step marks a new phase in the history of DSC, Ms Rupanjali Lahiri Gupta, Associate Director, who has been spearheading the movement, announced - “It gives me immense joy to see that DSC has indeed, moved ahead in its journey. As new doors open, we know that we will be consistently pursuing excellence to Build Young India”.

Professor Ramola Kumar, Dean at DSC noted that since the very beginning when DSC was launched in 1995, the endeavour has been focused on building young minds. “We have seen students who have learnt – unlearnt – relearnt issues….and they have gone ahead and performed outstandingly well. Now, we welcome the students and are sure that their journey will be successful. We are sure they will learn to stay focused, gearing them up to face industry demands!”

At the end, the Semester Scholarship award for Semester 2 and the Admission Scholarships were also announced. 

The Vote of Thanks was rendered by Dr Manik Katyal, Academic Council Member and the day ended with an ice-breaker session for the freshers, who were all set to embark on their new journey.

A new phase opens up for DSC in the education arena. Students who are in pursuit of attaining freedom along with finding a career that will set them up in life, both at the PG and UG level - will find that forging ahead along this track, will lead them to success.

The Delhi School of Communication (DSC) and Medhavi Skills University (MSU) sign an MOU to launch New-Age Industry driven programmes

Date: August 02, 2023

Celebrating 28 years of successfully running the Post-Graduate Diploma Programme in Integrated Marketing Communication, The Delhi School of Communication (DSC) now launches Under Graduate, Professional Diploma and Certificate Programmes as a Sectoral Partner to Medhavi Skills University (MSU). Medhavi Skills University, Sikkim (MSU) has been established with the passage of The Medhavi Skills University, Sikkim Act 2021 in the Sikkim State Legislative Assembly; which aims to empower youths with industry-relevant programmes for enhanced employability and success.

With this association, DSC has entered the revolutionary field of apprentice-embedded degree programmes, in critical alignment with the new Educational Policy 2020 to address the increasing demand for evolving media and communications,

To spell out the courses they are -

  • BA in Media & Marketing Communication – 3 years 
  • BA in PR & Content Management – 3 years
  • Professional Diploma in Digital Marketing with spl. in Online Media Planning and Buying - 1 year
  • Professional Diploma in Digital Marketing with spl. in Social Media and Content Marketing – 1 year
  • Certificate in Podcasting - 04 Weeks
  • Certificate in Influencer Marketing - 04 Weeks

The BA in Media & Marketing Communication is designed to give exposure to students in the field of Integrated Marketing Communication and develop leadership traits. The BA in PR & Content Management will help build proficiency in writing, analyzing and planning PR and Content Management strategies and implementation. 

Both the Professional Diploma programmes aim to empower students with futuristic Digital skills for a successful career in this domain. Students with a natural flair for writing and content creation can opt for the Professional Diploma in Social Media and Content. While students with a strategic and numerical bent of mind can opt for the Professional Diploma in Online Media Planning and Buying. 

The key highlight of all the above courses is the intense industry exposure provided to students.

As part of the Under Graduate courses, each student will be provided upto 15+ months of industry projects and Internships in a comprehensive 36 months course. As part of the Professional Diploma courses, each student will be provided 6 months of internships in a 1 year programme. More details on the programme can be found here: https://www.dsc.edu.in/ba-in-public-relations-content-management/ and https://www.dsc.edu.in/ba-in-media-and-marketing-communications/ At Medhavi Skills University and DSC, the vision is to empower students with professional acumen and the above is a critical integration in this regard. 

As this step marks a new phase in the history of DSC, Ms Rupanjali Lahiri Gupta, Associate Director, who has been spearheading the movement, announced - “It gives me great joy to see that DSC has indeed, moved ahead on its voyage, consistently pursuing excellence to Build Young India. The association with Medhavi Skills University will herald a new beginning in professional education”.

Professor Ramola Kumar, Dean at DSC noted that since the very beginning when DSC was launched in 1995, the endeavour has been focused on building young minds. “We have seen students who have learnt – unlearnt – relearnt issues and thought processes….and they have gone ahead and performed outstandingly well. Now, we welcome the students and are sure that their journey will be successful, gearing them up to face industry demands!”

Students who are in pursuit of attaining freedom along with finding a career that will set them up in life, will find that treading this path will indeed, lead them to success.

The Delhi School of Communication conducts e-Orientation for 27th Batch

Delhi School of Communication

Date: July 26, 2021

The formal Inauguration of the XXVII Post-Graduate Diploma Programme in Communication was held on July 24, 2021. Keeping with the digital trend of today, it was a virtual inauguration ceremony that was held from 10:00am to 12:30pm.The auspicious day began with ‘Ganesha Vandana’, as our talented students added vibrancy to the occasion, by rendering it virtually.  

The Chief Guest for the occasion was Mr. Manasvi Rasgotra, Director and CEO, MS Multitrade, Delhi & the Guest of Honour was Mr.V Bhaskar Preenja, Sr. Vice President and General Manager, Contract India Advertising Pvt. Ltd. Then followed a formal induction programme, followed by an ice-breaking session organized by PGDPC XXVI.

Welcoming the students to a new reality, Mr. Rasgotra pointed out that  “a paradigm shift will be needed – from teaching to learning, concepts to application of concepts and from getting to aspiring for results”. And he extended some tips on how this can be achieved -  by moving from “linear thinking to multidimensional, identifying and building on your strengths, learning to work as ‘teams’, to focus on being task-oriented, and to be hard-working and looking beyond comfort zones”.  He also identified some broad directions that the students could follow – there can be no substitute for hard work, build an appetite for failure, truly understand ‘success’ so that it can be repeated, for the world is your playground, which he elaborated by sharing his personal experiences. 

Mr. Preenja observed that technology was taking the world spinning ahead, the last two years and the pandemic brought in a tsunami of newer ways and processes in practically every aspect of our lives. In the world of business, he noted – “In this fast paced digital economy we need to be nimble, agile and constantly learn the latest tools and platforms. We always knew that our learning curve should never plateau but, in today’s world we realise how important it is to keep egging it upwards.” Yet, he cautioned – “However, don’t get overwhelmed with this. Because, despite all this constant flux and change, there is one constant. And it is the principles that govern even the newer technologies. It is the way the consumer thinks.” He pointed out the way ahead very clearly – “Let’s get our basics right and keep the mind open for every new platform and tool. And remember, the world isn’t changing rapidly. You are driving this change, every day.”

Prof. Ramola Kumar, Dean observed - “One needs to be the change itself and make things happen. Carve out your career graph.”

The Semester Scholarship award for Semester 2 went to Itika Juval. The Admission Scholarships for an essay on “The New Age Husband - Advertising Perspective” was awarded to Drishti Gupta for 1st position, Riya Saha for 2nd position and Nikita Pandey for the 3rd position. 

The day ended with an ice-breaker session for the freshers, who were embarking on their new journey.

DSC celebrates 2nd e-Convocation for Class of 2021

DCS

Date: July 13, 2021

The Delhi School of Communication hosted its Second Annual e-Convocation for the Post Graduate Diploma Programme in Communication XXV (PGDPC 25). The Chief Guest was Ms. Babita Baruah, Managing Partner, GTB Global Team Blue and the Guest of Honour was Ms. Anshu Patni Singhi, Founder, CHNO Media. The Dean, Professor Ramola Kumar formally announced the completion of the course for the 25th batch of the institute. All best wishes were extended to the groups, as they stepped into the workplace defining the new normal.

DSC has continued the tradition of securing placements in premier Marketing, PR and Advertising agencies like Group M, Omnicom Media Group, Dentsu X, MSL, DDB Mudra, Media Mantra, Grey Cells, FCB, Grapes Digital, Hakuhodo, Rep India, The Communication Council, The Free Press Journal amongst others.

Ms. Babita Baruah pointed out that Gen Z today is spontaneous, and work cultures are being re-imagined to prepare for an environment that keeps encouraging this spirit. Explaining that this spontaneity is a responsibility as well, she gave some tips on how “informed spontaneity” can help us balance out the edges – “Informed Spontaneity starts with a clear goal-setting. A personal SWOT analysis. Identifying credible sources of opinion and information. A broad playing field to operate - with flexible and fluid boundaries that allow for complete shifts if required. It also requires self-introspection”. She went on to say – “Informed Spontaneity encourages bold thinking and action - a requirement today where the professional environment, the business environment is changing and evolving faster than the speed of light. Understanding these changes, a new career and business possibilities and the competencies that come with it is vital”. Observing that our journeys will be fruitful if we stay with a strong value set, she stressed that the values of honesty, kindness and empathy are drivers of the future.

Motivating the students, Ms. Anshu Patni Singhi recalled her convocation almost 17 years back, when she thought she was ready to take on the world. “Your career is never what you plan – it’s the choices that you make for yourself between comfort and risks, between money and sometimes looking beyond money and many other things. And that was exactly the train I boarded – the train of CHOICES that would be presented to me for the rest of my life and EXPERIMENTS I would do by making those choices”. Her career path also took its twists and turns, as she later plunged into entrepreneurship, and her word of advice was – “On this train, however, there is one thing that will become your biggest asset - your co-passengers or the people you meet. Make sure you treasure and learn from them and also provide value to them and you will soon realize these people will sometimes come and guide you to push the train. So, now when you step onto this train, please choose what you enjoy, please choose what gives you growth over choosing comfort and what’s in vogue!”.

Professor Ramola Kumar, Dean at DSC said, “These students have faced many diverse challenges during their 2-year program. But they performed outstandingly well and cleared all the hurdles with a deep sense of responsibility. My congratulations to them ... All the best!”.

Due to the ongoing pandemic, the event was conducted virtually. The students were provided with the certificates of the PGDPC XXV program, and it was time to bid them farewell. DSC’s PGDPC is a two-year course in which students are given a formal education and professional training in all fields of mass communication - Digital Marketing, Advertising, Public Relations, Film Marketing, Entertainment, Branding, Market Research, Event Management and so on.

The student's academic journey at DSC came to an end, meritorious graduating students were honoured with various awards and medals, regarding their attainment of excellence. The occasion also saw several other awards for subjects such as Public Relations, Cultural Studies, Advertising & Sales Promotion, Brand Architecture, to name a few. 

The prestigious bronze medal went to Ninad Jayant Joshi, the silver medal was awarded to Ankita Das, and the gold was bagged by Kriti Mehra. The Surojit Lahiri Memorial award for Holistic Excellence went to Dhwani Mittal.