How to Become a Public Relations Officer: Career Guide, Courses, After 12th, Eligibility, Entrance Exams, Top Colleges, Skills Required, Benefits, Salary

Public Relations Officer manages and promotes an organisation’s communication, image and reputation. To become a Public Relations Officer, candidates have to clear class 12 from a recognised board and then pursue a bachelor’s degree in public relations or a related field. Candidates can start exploring job opportunities after a bachelor’s degree but a master’s degree is recommended for better career prospects. 

Public Relations Officer salaries vary according to their expertise, skills and experience. The average annual salary of a Public Relations Officer in India is INR 2.60 LPA. While their estimated monthly earning ranges between INR 17,919 to INR 19,613 with the highest salary being INR 17 LPA - 21 LPA.

There are various courses that candidates can pursue to become a Public Relations Officer in India. BA, MA and PGD in public relations are some of the most pursued courses along with courses from related fields like BJMC, BMC and BMM. Candidates can also opt for short-term certificate and diploma courses to learn the basic and relevant skills of the field. 

How to Become a Public Relations Officer: Quick Facts

Eligibility Class 12
Qualifications BA/BJMC/PGD in Public Relations
Starting Salary (INR) INR 0.6 LPA
Average Salary (INR) INR 2.6 LPA
Highest Salary (INR) INR 7.2 LPA
Top Recruiters ALLEN, DPS, World Human Rights Protection Commissions, National Health Mission, Hospital Linen

Eligibility to Become a Public Relations Officer

The basic eligibility criteria required to become a Public Relations Officer in India are as follows 

  • Candidates must hold a minimum of a bachelor’s degree in public relations or a related field. 
  • Candidates should be well-versed in media relations knowledge.
  • Candidates should possess skills like communication, writing and networking to excel in their roles.

Qualifications to Become a Public Relations Officer

There are certain educational requirements that candidates aspiring to be Public Relations Officers should meet. The basic education qualifications are mentioned in the following points 

  • Candidates should clear class 12 from a recognised board with a minimum of 50% marks. They can choose any subject but the commerce stream is generally preferred.
  • Candidates should possess a bachelor’s degree in public relations or a related field from a recognised university. There is also an option of a master’s degree for better career prospects.
  • Candidates targeting top colleges for public relations education have to qualify for entrance exams. 

Steps to Become a Public Relations Officer

Candidates can follow the general steps mentioned below to become Public Relations Officer in India.

  • Candidates should clear class 12 from a recognised board preferably in the commerce stream.
  • After completing class 12, candidates should pursue a bachelor’s degree in public relations or a related field from a recognised university. 
  • Candidates should look for gaining experience by opting for internships and entry-level jobs.
  • Candidates should work on developing skills required in the fields along with building a professional network.
  • After having the necessary education, skills and experience, candidates can start applying for Public Relations Officer jobs in the industry.
  • Additionally, candidates can also opt for a master’s degree in public relations for better career growth and pay. 

Public Relations Courses

There are many courses that candidates can take up to become a Public Relations Officer in India. BA in public relations, BJMC, PDG, MA in public relations and MBA in communication management are some of the most pursued courses. 

The details for the most popular courses are mentioned in the following table.

Parameters BA Public Relations BJMC MA Advertising and Public Relations
Eligibility Class 12 Class 12 Bachelor’s degree in related field
Entrance Exams BHU, IIMC, JMI, DU IPU CET, IIMC, DUET University specific entrance exams or merit-based admission
Top Colleges AAFT University, Indian Institute of Mass Communication, Christ University, St. Xavier College Guru Gobind Singh Indraprastha University, Mewar University, Indira Gandhi National Tribal University, National Institute of Mass Communication and Journalism Amity University Noida, Jain University, St. Joseph’s College, Chandigarh University
Course Fees INR 50,000 - 3 L INR 50,000 - 3 L INR 2 - 9 L
Average Salary (INR) INR 5 LPA INR 3.95 LPA INR 3 - 10 LPA
Top Recruiters DDB Mudra Group, GroupM, Madison Communications, Leo Burnett Zee News, TOI, India Today, Doordarshan, NDTV Media Outlets, NGOs, and Film Industry

Entrance Exams

While most of the colleges give candidates admission on the basis of merit, those who are targeting top colleges have to qualify for entrance exams. The details for some of the top exams are mentioned in the following table.

Entrance Exams Application Deadlines Exam Dates Result Declaration
IPU CET February 1, 2024 – March 31, 2024 April 27 – May 14, 2024 June 2024
DUET February 2024 – March 2024 15th – 31st May 2024 July 2024
SET 13 December, 2023 – 12 April, 2024 Test 01 - May 05, 2024
Test 02 - May 11, 2024
22 May, 2024

Top Public Relations Colleges

There are many colleges in India that offer courses in public relations for students looking for a career as a Public Relations Officer. are some of the best colleges for banking. The details for top colleges are mentioned in the table below.

Name of the Colleges Location Average Fees (INR)
Telangana Mahila Viswavidyalaya Hyderabad 5,800
BJB Autonomous College Bhubaneswar 40,000
Patna University Patna 6,620
Nalanda Open University Patna 5,500
Tilak Maharashtra Vidyapeeth Pune 65,500
Parul University Vadodara 20,000
Stella Maris College Chennai 20,000
Aligarh Muslim University Aligarh 17,395
St. Joseph’s University Bangalore 90,000
SRMIST Chennai 40,000

Skills Required to Become a Public Relations Officer

Public relations dynamic profession requiring candidates to possess a diverse set of skills. Some of the top skills are tabulated below.

Communication skills Writing skills Media Relations
Networking and Relationship Building Crisis Management Strategic Thinking
Creativity Organisational skills Adaptability

Benefits of Becoming a Public Relations Officer

There are numerous benefits to pursuing a career as a Public Relations Officer. Some of the key benefits include.

  • Public relations offer a dynamic work environment allowing professionals to work on diverse projects, keeping the job interesting.
  • Public relations heavily focus on professional growth and continuous learning leading to advanced opportunities and career progression. 
  • Public Relations Officers often communicate with a variety of professionals from different fields building a strong professional network. 
  • Public Relations Officers possess a range of skills that can be applied across different industries and professions. 
  • The demand for skilled PR professionals is growing rapidly across different industries providing job security and stability. 

Salary of a Public Relations Officer

The average annual salary of a Public Relations Officer in India is INR 2.6 LPA. The starting salary for a Public Relations Officer is 0.6 LPA while the highest salary is INR 7.2 LPA. The estimated monthly salary in India for Public Relations Officer is between INR 17,919 to INR 19,613.

The salaries for different Public Relations Officer designations are mentioned in the following table. 

Designations Average Annual Salary (INR)
Communication Specialist 8.6 L
Public Affairs Officer 2.6 L
Corporate Communications Officer 5.6 L
Marketing Communications Coordinator 6.6 L
Brand Manager 12 L
Community Relations Specialist 2.8 L

How to Become a Public Relations Officer: FAQs

Ques. What qualifications are required to become a Public Relations Officer in India?

Ans. Candidates are required to have a minimum of a bachelor’s degree in public relations or a related field from a recognised university to become a Public Relations Officer in India.

Ques. Is a master’s degree necessary to pursue a career as a Public Relations Officer?

Ans. While a master’s degree is not mandatory, it can provide a competitive edge and deeper knowledge in specialised areas which can lead to better career opportunities.

Ques. What skills are essential to succeed as a Public Relations Officer?

Ans. Strong communication, media relations, strategic thinking, creativity and organisational skills are some of the top skills that every Public Relations Officer should have.

Ques. Are internships or practical experience necessary to become a Public Relations Officer?

Ans. It is not necessary but gaining practical experience can provide valuable hands-on experience and enhance the understanding of the industry. 

Ques. What is the scope of job opportunities for Public Relations Officers in India?

Ans. The scope for career growth and advancement is significant in the field with opportunities in PR agencies, NGOs, government agencies and more. 

Ques. What are the key qualities employers look for in a Public Relations Officer?

Ans. Professionalism, integrity and ethical conduct along with the necessary skills and knowledge of the field are highly valued by potential employers. 

Ques. What is the average salary of a Public Relations Officer in India?

Ans. The average annual salary of a Public Relations Officer in India is INR 2.6 LPA with the highest salary being INR 7.2 LPA.

Ques. What factors can influence the salary of a Public Relations Officer in India?

Ans. Education, relevant certifications, experience, industry expertise and industry type are some of the top factors that influence the salary of a Public Relations Officer in India.

Ques. Name the top recruiters of Public Relations Officers in India.

Ans. ALLEN, DPS, World Human Rights Protection Commissions, National Health Mission and Hospital Linen are some of the top recruiters of Public Relations Officers in India.

Ques. Which city is paying the most to Public Relations Officers in India?

Ans. With an average annual salary of INR 5 LPA, Mumbai is the best city for Public Relations Officers in India.

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