PGD Advertising course deals with the latest practices and concepts regarding the functional areas of advertising for instance newspapers, TV, websites and magazines, etc to sell a service or product.
The duration of PGD Advertising is one year. However, depending on colleges it may vary. The full form of this course is Post Graduate Diploma in Advertising. To pursue PGD Advertising the aspirant must have a graduate degree or diploma in any discipline from any recognized university.
The PGD Advertising syllabus mainly focuses on areas including Marketing, Media Planning, New Media concepts, PR Research, etc. It is a one year course of two semesters, consisting of 4 subjects each.
The admission process of PGD Advertising is based on merit as well as scores obtained in the entrance examination like CAT, XAT, GMAT, and CMAT, etc. The top colleges offering PGD Advertising along with the course fees are Indian Institute of Mass Communication, Delhi, SCMS School of Masscom Studies, Kochi, Apeejay Institute of Mass Communication, Delhi, etc.
Some of the best PGD Advertising jobs are Media Relation Officer, PR Executive, Advertising Media Planner, and Digital Marketer, etc. The average salary of these job profiles starts from INR 4,00,000-INR 5,50,000 per annum.
The top companies offering job opportunities for this course are Asianet news, AC Nielsen, CaratLane jeweler, CNBC Awaaz, and E tv, etc.
Table of Contents
2.1 Why Study PGD Advertising Course?
3.1 PGD Advertising Eligibility Criteria
3.3 PGD Advertising Entrance Exams
4.1 Full Time PGD Advertising Course
4.2 Online PGD Advertising Course
5.3 PGD Advertising Admissions Distance Education
5.4 Entrance Exams
5.5 PGD Advertising Top Distance Education Colleges in India
PGD Advertising Course Details
| Course Type | Post-graduate |
| Course Duration | 1 year |
| Course Examination Type | Online and Offline |
| Course Eligibility | Graduate |
| Course Admission Process | Merit-Based Entrance-Based |
| Course Fee | INR 50,000-INR 2,50,000 |
| Course Average Salary | INR 4,00,000-INR 5,50,000 per annum. |
| Top Recruiting Companies | Asianet News, AC Nielsen, CaratLane jeweler, CNBC Awaaz and E tv, etc |
| Job Position | Media Relation Officer, PR Executive, Advertising Media Planner, and Digital Marketer, etc |
About PGD Advertising Course
PGD Advertising course focuses on the advertising field. PGD Advertising deals with the latest practices and concepts regarding the functional areas of advertising for instance newspapers, TV, websites and magazines, etc to sell a service or product. This course focuses on developing the skills of the students that are required for advertising.
Students will learn not only the theoretical aspect of advertising but PGD Advertising also provides an insight into practices and application of the advertising theories by practical training.
Students after pursuing PGD Advertising, learn to identify problems, can do creative thinking, and develop and improve innovative thinking for advertising channels. Students will learn emerging and basic concepts of decision-making in this subject.
Why Pursue PGD Advertising Course?
The advantages of pursuing PGD Advertising course are the following:
- Students after pursuing Post Graduate Diploma in Advertising, learn to identify problems, can do creative thinking, and develop and improve innovative thinking for advertising channels.
- Students can develop communication skills in this course which is very much important in the advertising industry.
- Students in PDG Advertisng can also learn an insight into practices and application of the advertising theories by practical training.
- The future scope of PDG Advertising is very good. After completing PGD in Advertising aspirants get jobs as Media Relation Officer, PR Executive, Advertising Media Planner, and Digital Marketer, etc.
- The starting salary of a PGD advertising graduate in advertising is around INR 4,00,000-INR 5,50,000 per annum.
PGD Advertising Admission Process
Aspirants need to have the basic eligibility criteria to enroll in PGD Advertising courses. For PGD in Advertising, aspirants must be a graduate in any discipline. They must appear in the entrance examinations for instance CAT, MAT, GMAT, CMAT, etc.
PGD Advertising Eligibility Criteria
The basic eligibility criteria to pursue Post Graduate Diploma in Advertising is mentioned below:
- Applicants must be a graduate in any discipline from a recognized university.
- General category applicants must get 45% of aggregate marks whereas reserved category applicants must get 40% of aggregate marks in graduation.
- Applicants must clear either national or state-level entrance exams.
PGD Advertising Admissions
The PGD Advertising admissions 2024 is the following:
- Registration: First of all, aspirants need to do registration with the correct email id and mobile phone number.
- Login: After completing the registration, aspirants need to log in to their account using the registered email id and password.
- Form fill up: After successful login, they need to fill up the complete application form with correct details.
- Upload documents: Aspirants also need to upload their educational and personal documents.
- Application Fee: They need to pay the application fee online via credit or debit card or Internet banking.
- Form Submission: After submitting the application fee, aspirants can take a printout of the form submission receipt.
PGD Advertising Entrance Exams
The entrance exams that aspirants need to appear before enrolling in PGD Advertising are the following:
| Exam Name | Exam Date |
|---|---|
| CAT | Check CAT Exam Dates |
| MAT | Check MAT Exam Dates |
| XAT | Check XAT Exam Dates |
| CMAT | Check CMAT Exam Dates |
Types of PGD Advertising Courses?
PGD in Advertising course provides emerging and basic concepts and principles for improving the areas of advertising, corporate communications, and public relations. Aspirants can pursue full-time courses on PGD Advertising.
Besides that, distance learning on PGD Advertising is also offered to the aspirants. The duration of both full-time and distance learning PGD Advertising course is one year.
Full-time PGD Advertising Course
- PGD Advertising course deals with the latest practices and concepts regarding the functional areas of advertising for instance newspapers, TV, websites and magazines, etc to sell a service or product.
- The duration of PGD Advertising is one year. However, depending on colleges it may vary.
- The full form of this course is Post Graduate Diploma in Advertising.
- To pursue PGD Advertising the aspirant must have a graduate degree or diploma in any discipline from any recognized university.
- Students after pursuing this course, learn to identify problems, can do creative thinking, and develop and improve innovative thinking for advertising channels.
- Students can develop communication skills in this course which is very much important in the advertising industry.
- Students in PGD Advertising can also learn an insight into practices and application of the advertising theories by practical training.
Online PGD Advertising Course
PGD Advertising can be pursued online as well. Many online educational platforms offer PGD Advertising. The duration of these courses is short-term. The online educational platforms, for example, Coursera, Udemy, edX and Skillshare, etc are some of the prominent online educational platforms offering PGD in Advertising courses.
| Course Name | Platform | Fees |
|---|---|---|
| Digital Advertising Strategy | Coursera | INR 11,000 |
| Advertising and Society | Coursera | INR 9,580 |
| Social Media Marketing | Coursera | INR 8,000 |
| Mega Digital Marketing | Udemy | INR 8,640 |
| The Digital marketing crash course for online marketing | Udemy | INR 5,760 |
| Introduction to marketing | edX | INR 4,500 |
| Digital marketing strategy | edX | INR 4,000 |
| Digital marketing fundamentals | edX | INR 5,000 |
| Social Media Advertising | Skillshare | INR 8,700 |
| Digital Marketing with Google ads | Skillshare | INR 7,500 |
PGD Advertising Distance Education
PGD Advertising course can be pursued from the distance educational institutes also. Working professionals can easily pursue this advertising course in distance education.
The duration of PGD Advertising distance education is of one year. Aspirants pursuing this course do not need to attend classes regularly, instead, they can attend classes once a week.
Admission Process
Aspirants need to have the basic eligibility criteria to enroll in PGD Advertising courses on distance education. For PGD Advertising, aspirants must be a graduate in any discipline. They must appear in the entrance examinations for instance CAT, MAT, GMAT, CMAT, etc.
Eligibility Criteria
The basic eligibility criteria to pursue PGD Advertising distance education is mentioned below:
- Applicants must be a graduate in any discipline from a recognized educational institute.
PGD Advertising Admissions Distance Education
The PGD Advertising distance education admissions 2024 is the following:
- Registration: First of all, aspirants need to do registration with the correct email id and mobile phone number.
- Login: After completing the registration, aspirants need to log in to their account using the registered email id and password.
- Form fill up: After successful login, they need to fill up the complete application form with correct details.
- Upload documents: Aspirants also need to upload their educational and personal documents.
- Application Fee: They need to pay the application fee online via credit or debit card or Internet banking.
- Form Submission: After submitting the application fee, aspirants can take a printout of the form submission receipt.
Entrance Exams
The entrance exams that aspirants need to appear before enrolling in PGD in Advertising distance education are the following:
| Exam Name | Exam Date |
|---|---|
| CAT | Check CAT Exam Dates |
| MAT | Check MAT Exam Dates |
PGD Advertising Top Distance Education Colleges in India
The top colleges offering PGD Advertising distance education are as follows:
| College Name | Average Annual Fees (INR) |
|---|---|
| Indian Institute of Mass Communication, Delhi | INR 89,000-INR 1,20,000 |
| Apeejay Institute of Mass Communication, Delhi | INR 64,000-INR 1,50,000 |
| SCMS School of Masscom Studies, Kochi | INR 77,000-INR 90,000 |
| Jagran Institute of Management and Mass Communication, Noida | INR 1,00,000-INR 1,20,000 |
| Xavier Institute of Communications, Mumbai | INR 1,09,000-INR 1,80,000 |
| GD Goenka University | INR 1,30,000-INR 2,20,000 |
| Amity University, Gwalior | INR 90,000-INR 2,00,000 |
| University of Lucknow | INR 80,000-INR 1,00,000 |
| Jaipur National University | INR 87,000-INR 1,50,000 |
| H.B. Institute of Communication and Management | INR 35,000-INR 50,000 |
PGD Advertising Syllabus
In the PGD Advertising syllabus both practical and theoretical subjects are included. The syllabus allows getting the best practical knowledge as well as theoretical knowledge for the students. Students get much benefitted from this syllabus.
This syllabus helps them to get the best job opportunities in the MNCs of India as well as abroad.
PGD Advertising Subjects
Check out the subjects present in the PGD Advertising syllabus in the table below.
| Semester I | Semester II |
|---|---|
| Marketing | Communication Theories Concepts and Process |
| Media Planning | Advertising Principles, Concepts, and Management |
| Creativity and Campaign Planning | Government and Public Service Communication |
| Advertising, Marketing, and PR Research | New Media: Concepts and Applications |
PGD Advertising Top Colleges in India
Many colleges in India offer the PGD Advertising course. The syllabus and duration of the course of these colleges are almost the same. Listing below, the top 20 colleges that offer PGD Advertising in India:
PGD Advertising Abroad
Numerous abroad universities as well many universities offer PGD Advertising courses. However, the eligibility requirements and admission criteria to pursue this course in abroad universities are different from the Indian universities.
Indian students to pursue courses in abroad universities must get the required score in the English language proficiency test.
| Type of Examination | Minimum UG score Requirement |
|---|---|
| ACT | English score minimum of 24 |
| SAT | Reading and Writing score minimum of 500 |
| IELTS | 6.0 minimum(validity must be less than 2 years old ) |
| TOEFL | 75 iBT minimum |
| PTE | 56 or higher |
| ITEP | 3.8 or higher |
| GCSE or GCE (A/O Levels) English Exam | Grade of A or B |
| IB Higher Level English Exam | Score 5,6 or 7 or A or B |
| Duolingo | 100 or higher |
Eligibility requirements of the aspirants must be the following:
- Average GPA for students accepted for Fall 2021: 3.78, for Middle 50% from 3.62 to 4.0.
- SAT or ACT score is also very necessary for both admission and merit purposes. Either SAT or ACT reasoning test score is acceptable for UG admission in abroad universities.
- Scores obtained in a subject test or writing sections are not acceptable.
- For Fall 2021 admission, the average SAT score of aspirants must be 1316.
The visa rules for each Indian student must be the following:
Aspirants either need to apply for an F-1 or J-1 visa before beginning their program at the abroad universities. After the application for admission of the applicant is approved and all the requested documents have been received, International Student and Scholar Services (ISSS) will issue the appropriate certificate of eligibility document of the aspirants.
Aspirants need to present the certificate of eligibility (I-20 or DS-2019) at a U.S. consulate or embassy when applying for a visa. The top 10 colleges offering PGD Advertising in abroad universities are the following:
| College Name | Average Annual Fees (INR) |
|---|---|
| University of London | INR 1,88,500 to INR 6,90,000 |
| University of Oxford | INR 5,88,500 to INR 7,90,000 |
| Cardiff University | INR 3,50,500 to INR 6,50,000 |
| Yale University | INR 5,00,500 to INR 6,00,000 |
| Stanford University | INR 6,00,000 to INR 7,00,000 |
| Harvard University | INR 4,00,500 to INR 5,00,000 |
| University of Toronto | INR 6,00,500 to INR 9,90,000 |
| Dalhousie University | INR 7,70,000 to INR 9,00,000 |
| University of Sydney | INR 5,00,000 to INR 10,00,000 |
| Australian National University | INR 7,00,500 to INR 9,90,000 |
PGD Advertising Jobs
The job market conditions in PGD Advertising are good. Aspirants can get their jobs in the studio, media, and finance, etc. Like other similar courses, for example, PGD in Marketing or PGD in Public Relations, a PGD in Advertising aspirants also get good salary packages.
The career growth in this sector is also very good. After a few years of experience, aspirants get good recognition and can find jobs in MNC companies. Check out the best PGD Advertising jobs in the table below.
| Job Profile | Job Description | Average Annual Salary (INR) |
|---|---|---|
| Advertising Media Planner | Advertising Media Planner responsible for the advertising of a particular service or product. They also manage the budget and frequency of advertisements. | INR 5,00,000-INR 6,50,000 |
| PR Executive | The PR Executive is responsible to maintain a positive impact on their organization. They need to make a positive impact in front of other companies. | INR 4,50,000-INR 6,00,000 |
| Corporate Communication Executive | The Corporate Communication Executive is responsible for promoting and marketing materials. They also need to develop marketing communication campaigns. | INR 4,50,000-INR 5,00,000 |
| Media Buying Manager | Media Buying Manager is responsible for managing vendor relationships. They also need to do campaigns and self-serve platforms. | INR 4,00,000-INR 5,50,000 |
| Events Promotion Executive | The events Promotion Executive is responsible for doing necessary coordination. They are the single point of contact for assigned projects. | INR 4,50,000-INR 6,50,000 |
PGD Advertising Scope
The job growth in advertising is expected to grow 10 percent from 2020 to 2030. So, it can be assumed that it is as fast as an average of other occupations. Every year, in the advertising sector there are almost 31000 openings. The future scope of this course is as follows:
- PGD Advertising course deals with the latest practices and concepts. This course deals with the functional areas of advertising. These functional areas for instance are newspapers, TV, websites, and magazines, etc to sell a service or product. The future scope after PGD Advertising is very good.
- Diverse career options are available for the students after PGD Advertising. Aspirants can work in various organizations across the globe. They can become a marketing specialist, brand manager, and data handlers, etc. Not only this after this course, but they can also become marketing coordinator, marketing assistant and of course marketing manager.
- The job market conditions in PGD Advertising are good. Aspirants can get their jobs in the studio, media, and finance, etc. Like other similar courses, for example, PGD in Marketing or PGD in Public Relations, a PGD Advertising aspirants also get good salary packages. The career growth in this sector is also very good. After a few years of experience, aspirants get good recognition and can find jobs in MNC companies.
- Aspirants after pursuing this course, learn to identify problems. They can do creative thinking and develop and improve innovative thinking for advertising channels. Students can develop communication skills in this course. In the future, Students in this course can also learn an insight into practices and application of the advertising theories by practical training.
PGD Advertising FAQs
Ques. What is the total duration of the PGD Advertising course?
Ans. The total duration of this PGD Advertising course is one year.
Ques. What is the role of an Advertising Media Planner?
Ans. An Advertising Media Planner is responsible for the advertising of a particular service or product.
Ques. What is the average salary of an Advertising Media Planner?
Ans. The average salary of an Advertising Media Planner is around INR 5, 00,000-INR 6, 50,000 per annum.
Ques. What is the minimum percentage required for pursuing PGD Advertising?
Ans. More than 45% are required in graduation for pursuing PGD Advertising course.
Ques. What is the starting salary of a PG Diploma graduate?
Ans. The starting salary of a PG diploma graduate in advertising is around INR 4,00,000-INR 5,50,000 per annum.
Ques. What are the entrance exams, conducted for pursuing PGD Advertising?
Ans. CAT, MAT, GMAT, CMAT, etc like entrance exams, conducted for pursuing PGD Advertising.
Ques. What is the average course fee for PGD Advertising?
Ans. The average course fee for a PGD Advertising is around INR 50,000-INR 2,50,000 per annum.
Ques. What are the basic eligibility criteria for pursuing PGD Advertising?
Ans. To pursue PGD Advertising course a student must be a graduate from a recognized university.
Ques. Is an online PGD Advertising course available?
Ans. Yes, an online PGD Advertising course is available on various online educational websites.
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