Executive PGDM Marketing is basically a post-graduation program that has a duration of 2 years. The course is designed to provide a basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner.
Check: Marketing Courses in India
The eligibility criteria for Executive PGDM Marketing admission is a Bachelor's degree in any discipline from a recognised Institute. Admission to the course may be directly based on merit in some colleges. However, in most cases the Executive PGDM Marketing admission process depends upon the desired candidate’s performance in the entrance test followed by a counselling session.
The average Executive PGDM Marketing fee course may range between INR 5,000 and INR 10 Lakhs Per Annum.
Top Jobs after Executive PGDM marketing are Marketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Manager, Marketing Communications Manager, Advertising Manager, etc.
Check: PGDM Courses in India
After Executive PGDM marketing, the salary package offered to the employees can vary between INR 5 lacs and 14 Lakhs annually.
Executive PGDM Marketing: Course Highlights
| Course Level | Postgraduate |
| Full Form | Executive Post Graduate Diploma in Management Marketing |
| Duration | 2 years |
| Examination Type | Semester and Annual |
| Eligibility Criteria | Graduate with at least 50% marks or equivalent in any recognised Institute |
| Admission Process | Merit or Entrance |
| Average Course Fee | INR 5,000 - 10 Lacs |
| Top Recruiting Companies | TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance, Airtel, Idea, Sony, HCL, etc. |
| Top Job Position | Marketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Communications Manager, Advertising Manager, etc. |
Why Study Executive PGDM Marketing?
Marketing is an effective organization that helps generate its revenue through identifying and satisfying customer needs. The candidates who are interested in learning more about marketing must pursue the course. It has the following benefits for the students :
- The students think critically and solve business problems related to marketing.
- The course enhances their interpersonal skills and abilities.
- It helps in teamwork and improves leadership qualities.
- It provides ample career opportunities across government and the private sector as well.
- Some of the leading positions include marketing manager, sales manager, media planner, product manager, market research analyst amongst others.
Executive PGDM Marketing: Course Advantages
Executive PGDM in Marketing is a full time program of usually 2 years duration that is designed to meet the following aspects :
- The program lays emphasis on providing specialized learning in the specific business function of marketing.
- The program deals with understanding of markets, contenders, and arrangement of product advertising.
- It provides insights into the latest market trends, developing strategies and best marketing practices adopted by the industry at large.
- It helps to distinguish target markets, monitoring the market and product development.
- It offers practical experience in understanding the role of a good marketing professional.
Executive PGDM Marketing: Admission Process
Admissions in Executive PGD courses are also done through both merit and entrance exams.
Direct Admission
- Candidates who are willing to get admission in this stream can apply to Executive PGDM Marketing colleges by both offline and online means.
- You can either reach the official website of the institute or to this step admission office of the institute to fill the admission application form.
- Fill the application form required and upload all the necessary documents which are asked in the form.
- After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.
Entrance Exam Based Admission
The following are some of the most popular entrance exams that are being conducted by the colleges for admission to the course:
- CAT - Common Admission Test or CAT exam is one of the most popular MBA entrance exams in the country. It is a computer-based entrance exam held for MBA/PGDM admissions at 20 IIMs and more than 1000 Business Schools in India.
- MAT - Management Aptitude Test or MAT entrance exam is conducted by the All India Management Association (AIMA) for admissions to MBA/PGDM courses. The exam is conducted four times in every year – February, May, September and December. MAT can be held offline (Paper Based Test or PBT), online (Computer Based Test or CBT) and remote proctored (Internet Based Test or IBT) modes.
- XAT - Xavier Aptitude Test or XAT is a national-level entrance test conducted by Xavier Labour Relation Institute (XLRI) Jamshedpur on behalf of Xavier Association of Management Institutes (XAMI). The mode of the XAT exam is online.
- ATMA - AIMS Test for Management Admissions or ATMA refers to a national-level exam organised by the Association of Indian Management Schools (AIMS) for admission to MBA, PGDM, MCA and PGDBA courses. ATMA is conducted four times a year on online mode.
Executive PGDM Marketing: Eligibility Criteria
The minimum requirement of eligibility criteria for pursuing the program is mentioned below. The willing candidates are required to fulfill the following requirement to be eligible to apply for the program :
- The applicants should read the instructions properly before applying for the course.
- The applicants should have completed their Bachelor's degree in any discipline with at least 50% of marks or its equivalent from any recognised Institute.
- They may be required to appear for the entrance test as conducted by most of the Institutes.
- Based on their performances or scores in the entrance followed by an interview, the candidates would be selected for admission.
- Candidates from any stream are eligible to apply for the program.
Executive PGDM Marketing: Entrance Exams
Some of the important entrance exams conducted by esteemed universities and colleges are listed below.
| Exam Name | Exam Details |
|---|---|
| CAT | Check CAT Exam Dates |
| MAT | Check MAT Exam Dates |
| SNAP | Check SNAP Exam Dates |
| IIFT | Check IIFT Exam Dates |
| IBSAT | Check IBSAT Exam Dates |
| CMAT | Check CMAT Exam Dates |
| MAH CET | Check MAH CET Exam Dates |
| NMAT | Check NMAT Exam Dates |
| ATMA | Check ATMA Exam Dates |
| XAT | Check XAT Exam Dates |
| TISSNET | Check TISSNET Exam Dates |
| TANCET | Check TANCET Exam Dates |
Executive PGDM Marketing: Entrance Exam Preparation Tips
- Divide your schedule: Studying without a deadline isn’t something that candidates can afford, therefore they must assign their days to certain topics and finish them within the deadline.
- Keep your resources limited: It is a must for candidates to remain focused and having too many resources will only alleviate the stress. Therefore, they must research well and shortlist some resources for the study plan and stick to it. Remember, Candidates can’t cover everything from everywhere, therefore keep it simple and accurate.
- Revision is the Key: Candidates should not keep revision for the last minute. They should keep revision sessions for regular intervals. They should make some crisp notes for the last minute reading and avoid unnecessary panic before the exam.
Executive PGDM Marketing: Course Comparison
All these degrees may sound similar. But Executive PGDM Marketing and MBA Marketing Management are different courses.
| Parameters | Executive PGDM Management (Marketing) | MBA Marketing Management |
|---|---|---|
| Purpose | It deals with understanding of markets, contenders, and arrangement of product advertising. | It deals with applying principles of management and business to promote and sell products or services. |
| Duration | 2 years | 2 years |
| Examination Type | Semester and Annual | Semester |
| Course Level | Post graduate | Post graduate |
| Eligibility Criteria | Graduate with at least 50% marks from any recognised Institution | Graduate with at least 50% marks from any recognised Institution |
| Admission Process | Merit or Entrance | Entrance and interview |
| Course Fee | INR 3 - 10 Lacs | INR 3 - 10 Lacs |
| Average Salary | INR 5 - 16 Lacs | INR 5 - 20 Lacs |
| Top Recruiting Companies | TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance, Airtel, Idea, Sony, HCL, etc. | TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance, Airtel, Idea, HCL, etc. |
| Top Job Positions | Marketing Executive, Brand Manager, Market Research Analyst, Sales Manager, New Product Manager, Marketing Communications Manager, Advertising Manager, etc. | Marketing Executive, Marketing Manager, Research Analyst, Public Relations Director, etc . |
Executive PGDM Marketing: Top Colleges
Many colleges are offering this course in India. Some of the top colleges offering this course are listed below –
| Name of the College | Average Fees |
|---|---|
| ITM Business School Navi Mumbai | INR 10 lacs |
| Institute of Engineering and Management | INR 6 lacs |
| Arunachal University of Studies | INR 68,000 |
| Jagdish Sheth School of Management | INR 12 lacs |
| Accman Institute of Management | INR 2.6 lacs |
Check: Top management (marketing) Colleges in India
Executive PGDM Marketing: College Comparison
College Comparison between ITM Business School Navi Mumbai and Institute of Engineering and Management, Kolkata is given below:
| Parameter | ITM Business School Navi Mumbai | Institute of Engineering and Management, Kolkata |
|---|---|---|
| Overview | ITM Business School is a private Institute established in 1991. It is ranked among India’s elite business schools and 2nd in Mumbai by All India - Times B School Survey. | It is a private college, established in 1989 by IEM Group Institute of Engineering and Management in West Bengal. IEM has been awarded Grade A by the NAAC with a score of 3.25. |
| Average Fee | INR 10 Lacs | INR 6 Lacs |
| Average Placement Package | INR 8.5 Lacs | INR 5- 6 Lacs |
| Top Recruitment Areas | Amazon, Browser Stack, Landmark, Reckitt Benckiser, Hindustan Unilever, LG Electronics, TNS Global, etc. | TCS, Cognizant, WIPRO, Capgemini, Tech Mahindra, PWC, Telecom Network Solution (TNS), Victory Metal Finishers, Jumio India Ltd, Franciscan Solutions Pvt Ltd, Think & Learn (Byju’s Classes App), Ericsson, SAP Labs, etc. |
Executive PGDM Marketing: Top Colleges Admission Tips
To get admission into a good college one needs to ensure to have scored more than 90% at the Intermediate level. Apart from this, most of the institutes provide admission to the course on the basis of entrance examinations, hence preparing well for the entrance exams is a must for an aspirant to get the best college.
Executive PGDM Marketing: Syllabus
| Semester 1 | Semester 2 |
|---|---|
| Principles of Management | Strategic Management |
| Financial Accounting | Cost Accounting |
| Fundamentals of Communication & Interview Preparation | The Integrative Manager |
| Human Resource Management | Innovative Management |
| Marketing Management | Mastering the Interview & Network Skills |
| Managerial Economics | Project We-like |
| Semester 3 | Semester 4 |
| Marketing Research | Product or Brand Management |
| Consumer - Buyer Behaviour | E- Commerce |
| Advertising & Sales Promotion | Internet Marketing |
| Distribution Management | Social Media Marketing |
| CRM | Project |
| Marketing Finance | - |
Executive PGDM Marketing: Recommended Books
| Name of the Books | Authors |
|---|---|
| Marketing Management | Russ Winer & Ravi Dhar |
| Services Marketing: The Indian Context | R. Srinivasan |
| Influence : Science & Practice | Robert Cialdini |
| The Art of Digital Marketing | Ian Dodson |
| Marketing Research | R. Nargundkar |
Executive PGDM Marketing: Job Prospects
The candidates, after their successful completion of the course, would have plenty of career opportunities in the fields of marketing and advertising such as Marketing Executive, Brand Manager, Market Research Analyst, Marketing Communications Manager, Advertising Manager, etc. They could explore career opportunities across the public and the private sector as well.
Mentioned below are some of the most reputed job profiles along with their description with reference to Executive PGDM Marketing course:
| Job Profile Name | Average Annual Salary |
|---|---|
| Marketing Executive | INR 2.42 lacs |
| Market Research Analyst | INR 3.51 lacs |
| Advertising Manager | INR 5 lacs |
| Marketing Manager | INR 6.44 lacs |
| Brand Manager | INR 9.23 lacs |
The average salary trend of each of the above mentioned job roles is depicted in the following graph:
Executive PGDM Marketing: Future Scope
After completing the Executive PGD Management (Marketing) course Post Graduation can continue doing their further study and go for a PhD. It will enhance their language skills and provide more knowledge. Post Graduates can work in the government sector as well as the private sector.
After completing the course, the candidates can be recruited in various companies such as TCS, HDFC, IBM, Infosys, Cognizant, Accenture, ICICI, Reliance and so on. Besides, they may also continue to pursue their higher studies in courses related to Executive PGDM Marketing namely, Executive MBA or Executive MBA Marketing.
MCom: If a student wants to continue in the same field of education, the second program of choice is M.Com. It is a two duration course and the eligibility criteria include having a Executive Post Graduate Diploma Degree in related disciplines.
Check: Top M.Com Colleges in India
Executive MBA: It is a postgraduate degree course in the field of Business Administration. The duration of the program is usually 1 year. However, in some colleges it can be extended for a period of 15-18 months. The course is designed for the working professionals who want to further improve their management skills.
Executive MBA Marketing: It is basically a postgraduate program having a 1-3 year duration. The course is pursued by working professionals who want to have a quick growth in a career and extend their area of expertise.
PhD: If a student wants to continue in the same field of education, the second program of choice is a PhD. It is a three to five year duration course and the eligibility criteria include having a Executive Post Graduate Diploma Degree in related disciplines.
See Also: Top PhD Colleges in India
Executive PGDM Marketing: FAQs
Ques. Can we pursue a Management (Marketing) course after 10th grade?
Ans. Yes definitely. Candidates who finish 10th can opt for a diploma or certification course in Management (Marketing).
Ques. What are the undergraduate options in Management (Marketing)?
Ans. Some of the best Undergraduate level degrees available in Management (Marketing) are BA, B.Com, BBM, Diplomas, and more.
Ques. Is Management (Marketing) in high demand?
Ans. The demand for Management, Marketing is high. Apart from that, companies search for multi-talented professionals who can continue with the market and perform more than one role. The demand for Management, Marketing is high. Apart from that companies search for multi-talented professionals who can continue with the market.
Ques. What degree is best for Management (Marketing)?
Ans. A bachelor's degree related to Management, Marketing or business is most helpful while considering a career in Management, Marketing, hence, giving you an advantage over those without the degree.
Ques. Can I learn Management (Marketing) from home?
Ans. There are many online courses you can enroll for. You can easily learn Management (Marketing) at home by taking up an online certification course.
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