Content Curator | Updated on - Mar 30, 2026

The MBA (Marketing) at BFIT Group of Institutions, Dehradun is a 2-year full-time postgraduate program offered as a specialization within the MBA program, affiliated with Uttarakhand Technical University (UTU) and approved by AICTE. The Marketing specialization provides students with a detailed understanding of both quantitative and qualitative marketing analysis, consumer behavior, brand management, digital marketing, and strategic marketing in today's competitive business environment. The program charges a tuition fee of Rs. 1,25,000 per year and is offered in full-time on-campus mode. Admission is based on scores from national-level entrance exams such as CAT, MAT, and CMAT. The MBA (Marketing) at BFIT is popular among students aspiring to build careers in brand management, digital marketing, sales, advertising, and market research.

Admissions for the 2026-27 batch are currently open. Students can apply online through the BFIT admission portal at admission.bfitgroup.in. Based on previous year trends, the application window typically remains open from March through July, with batch commencement in August/September 2026.

Key Points

Marketing specialization covers consumer behavior, brand management, digital marketing, and strategic marketing
Affiliated with Uttarakhand Technical University (UTU) and approved by AICTE
NAAC 'A' accredited institution with 50+ acres campus in Dehradun
Curriculum integrates live projects, case studies, and industry internships for practical exposure
Strong placement support with 487+ recruiting companies including FMCG, retail, and digital marketing firms
Prepares students for careers in brand management, digital marketing, sales, advertising, and market research

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
FAQs

BFIT MBA Fees

The MBA (Marketing) program at BFIT carries the same fee structure as the general MBA program, with an annual tuition fee of Rs. 1,25,000. One-time charges at the time of admission include an admission fee of Rs. 8,000 and a registration fee of Rs. 1,200. Annual recurring charges include uniform/sports/lab practical charges of Rs. 5,999, lab and library/medical consultation fee of Rs. 4,800, and ERP membership of Rs. 1,500. The total course fee for the 2-year program (excluding hostel) amounts to Rs. 2,93,998. Hostel accommodation is optional and available at varying rates.

Course Fee Structure

Fee Component	Amount (INR)
Tuition Fee (per year)	1,25,000
Admission Fee (one-time)	8,000
Registration Fee (one-time)	1,200
Uniform/Winter/Summer/Sports/Lab Practical (per year)	5,999
Lab, Library, Medical Consultation & Ambulance (per year)	4,800
ERP Membership (per year)	1,500
Examination Fee	As per UTU norms
Total Course Fees (2 Years, excl. hostel)	2,93,998

Hostel Fees (Optional, per year)

Room Type	Fee (INR per year)
Double Bed (Standard)	78,000
Triple Bed (Standard)	68,000
Double Bed (Deluxe)	88,000
Triple Bed (Deluxe)	78,000
Four Bed (Deluxe)	58,000
Double Bed (Executive)	1,20,000
Laundry Charges (per year)	4,800
Hostel Enrollment & Furnishing Fee (one-time)	5,000

Hostel accommodation is optional; fees vary by room type and are not included in the total course fee above.
AC/TV is available at extra charges in hostel rooms.
Examination fees are payable as per UTU/college norms and are not fixed.
The admission fee and registration fee are one-time charges payable at the time of admission.
Hostel enrollment and furnishing fee of Rs. 5,000 is a one-time charge.
Package seats for hostel start from Rs. 48,000 per year.

BFIT MBA Admission 2026

BFIT MBA (Marketing) admissions for 2026-27 are currently open. The college accepts scores from national-level entrance exams including CAT, MAT, and CMAT. Shortlisted candidates are called for a personal interview/group discussion round at the college. The Marketing specialization is allotted based on student preference and seat availability.

BFIT MBA (Marketing) Admission Dates

Event	Date
Application Portal Open	March 2026 (Ongoing)
Last Date to Apply (Tentative)	July 2026
Document Verification & Admission	July - August 2026
Batch Commencement (Tentative)	August/September 2026

Entrance Exam Dates

Exam	Event	Date
CMAT 2026	Registration	Oct 17 - Nov 24, 2025
CMAT 2026	Admit Card	Jan 21, 2026
CMAT 2026	Exam Date	Jan 25, 2026
CMAT 2026	Result	Feb 13, 2026
MAT 2026 (Feb Session)	Admit Card (PBT)	Feb 26, 2026
MAT 2026 (Feb Session)	Exam Date (PBT)	Mar 1, 2026
MAT 2026 (Feb Session)	Exam Date (CBT)	Mar 8, 2026
MAT 2026 (Feb Session)	Result (PBT)	Mar 14, 2026
MAT 2026 (Feb Session)	Result (CBT)	Mar 18, 2026
CAT 2026	Registration (Tentative)	Aug 1 - Sep 20, 2026
CAT 2026	Exam Date (Tentative)	Nov 30, 2026
CAT 2026	Result (Tentative)	Dec 24, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must hold a Bachelor's degree from a recognized university in any discipline.
Minimum 50% aggregate marks in graduation for General category candidates.
Minimum 45% aggregate marks for SC/ST/OBC category candidates.

Admission Process:

Visit the BFIT online admission portal at admission.bfitgroup.in and register.
Fill in the application form with personal, academic, and entrance exam score details.
Submit required documents for verification (marksheets, entrance score card, ID proof, etc.).
Shortlisted candidates are called for a Personal Interview / Group Discussion at the campus.
Final merit list is prepared based on entrance exam score and PI/GD performance.
Pay the admission fee and complete enrollment formalities.
Marketing specialization is allotted based on preference and seat availability.

BFIT MBA Scholarships 2026

BFIT offers merit-based tuition fee waivers to deserving students based on their Class 12th percentage. These scholarships are applicable on the tuition fee component only and are subject to seat availability. Students from Uttarakhand, sports achievers, and those with NCC/NSS backgrounds are also eligible for additional waivers.

Scholarship Categories

Scholarship / Waiver Category	Criteria	Tuition Fee Waiver
Merit Slab 1	Class 12th: 65-75%	15%
Merit Slab 2	Class 12th: 75-90%	20%
Merit Slab 3	Class 12th: 90-95%	50%
Merit Slab 4	Class 12th: 95-100%	100% (Free Education)
Sports Category	Sports achievement	5-10%
Uttarakhand Domicile	State domicile	15%
Extracurricular Activities	Extracurricular achievement	5-10%
Social Service (NCC/NSS)	NCC/NSS participation	10%

Scholarships are applicable on tuition fee only and are not applicable on other charges.
Only one scholarship slab is applicable per student.
The management reserves the right to modify, withdraw, or cancel scholarships at any time.
Scholarships are subject to seat availability in the selected course.
This is not a legally binding commitment for claiming scholarships.

BFIT MBA FAQs

Ques. What topics are covered in the MBA (Marketing) specialization at BFIT?

Ans. The MBA (Marketing) curriculum at BFIT covers consumer behavior, brand management, digital marketing, advertising, market research, sales management, product management, and strategic marketing. The program uses a mix of theoretical knowledge and practical case studies.

Ques. What career options are available after MBA (Marketing) from BFIT Dehradun?

Ans. Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, Advertising Executives, and Product Managers. Top recruiters include FMCG companies, retail chains, digital marketing agencies, and MNCs.

Ques. Is digital marketing covered as part of the MBA (Marketing) curriculum at BFIT?

Ans. Yes, digital marketing is an integral part of the MBA (Marketing) curriculum at BFIT. The program covers digital marketing strategies, social media marketing, SEO/SEM, and data-driven marketing approaches to prepare students for the modern marketing landscape.

Ques. Can a student from a non-commerce background apply for MBA (Marketing) at BFIT?

Ans. Yes, students from any graduation background (Science, Arts, Commerce, Engineering) can apply for MBA (Marketing) at BFIT, provided they meet the minimum eligibility criteria of 50% marks in graduation (45% for reserved categories).

Ques. Does BFIT provide internship opportunities specifically for MBA (Marketing) students?

Ans. Yes, BFIT integrates summer internships as a mandatory component of the MBA program. Marketing students are placed in companies across FMCG, retail, digital marketing, and advertising sectors to gain hands-on industry experience.

Ques. What is the difference between MBA (Marketing) and MBA (International Business) at BFIT?

Ans. MBA (Marketing) focuses on domestic and global marketing strategies, consumer behavior, brand management, and sales. MBA (International Business) has a broader focus on global trade, foreign trade policies, cross-cultural management, and international supply chains. Students interested specifically in marketing roles should opt for MBA (Marketing).