Content Curator | Updated on - Mar 27, 2026

The Master of Business Administration (MBA) with specialization in Marketing at Maharana Pratap Group of Institutions (MPGI), Kanpur is a 2-year full-time postgraduate program designed to develop expertise in marketing strategy, brand management, and digital marketing. The program spans 4 semesters and combines theoretical knowledge with practical training in consumer behavior, market research, advertising, and marketing analytics. With a total fee of INR 1.33 Lakhs for the entire duration, this program offers excellent value for aspiring marketing professionals. The course is particularly popular among students seeking careers in brand management, digital marketing, market research, and marketing strategy. MPGI's MBA (Marketing) is recognized for its comprehensive curriculum covering both traditional and contemporary marketing practices.

Admissions for the MBA program at MPGI Kanpur are currently ongoing for the 2026 academic year. The CUET PG 2026 exam is scheduled from March 13 to April 1, 2026, with results expected by May 6, 2026. Candidates can apply directly through the MPGI admissions portal at admissions.mpgi.edu.in. The college accepts both CUET PG scores and academic merit-based direct admissions. For the current admission season, interested candidates should complete their applications and entrance exam registrations as per the official timeline. Document verification and fee payment typically follow seat allotment, which occurs after the entrance exam results are declared.

Key Points

Comprehensive coverage of marketing strategy, brand management, and consumer behavior
Specialized training in digital marketing and social media marketing
Exposure to marketing analytics and data-driven marketing decisions
Industry partnerships with leading marketing agencies and consumer brands
Focus on contemporary marketing challenges including omnichannel marketing and customer experience
Strong alumni network in marketing and brand management sectors

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

MPGI MBA (Marketing) Fees

The MBA (Marketing) program at MPGI Kanpur is one of the most affordable postgraduate management programs in the region. The total program fee of INR 1.33 Lakhs covers all tuition, registration, and examination fees for the entire 2-year duration. This translates to approximately INR 66,500 per year, making it highly accessible for students from diverse economic backgrounds. The fee structure is uniform across all MBA specializations at MPGI, including Business Analytics, Financial Services, Human Resource Management, Marketing, and Logistics & Supply Chain Management. The college offers flexible payment options and installment facilities to ease the financial burden on students.

Fee Structure

Fee Component	Amount (INR)
Tuition Fee	80,000
Registration Fee	15,000
Examination Fee	20,000
Laboratory/Practical Fee	8,000
Technology & E-Learning Fee	10,000
Total Fees (2 Years)	1,33,000

All fees are non-refundable except in cases of cancellation within the stipulated period as per college policy.
Hostel fees are charged separately and are optional.
The college provides EMI options for fee payment.
No additional charges for internal assessments or project submissions.
Scholarships are available for meritorious students and those from economically weaker sections.

MPGI MBA (Marketing) Admission 2026

MPGI Kanpur offers MBA admissions through a transparent and merit-based process. The college accepts CUET PG scores as the primary criterion for admission, though direct admission based on academic merit is also available for eligible candidates. The admission process is designed to identify candidates with strong academic backgrounds and genuine interest in business management. With 120 total seats available across all MBA specializations, the college maintains a competitive yet inclusive admission environment. The college conducts counseling sessions to help candidates choose appropriate specializations based on their career goals and academic strengths.

College-Specific Admission Dates and Events

Event	Date
CUET PG 2026 Registration	December 14, 2025 - January 23, 2026
CUET PG 2026 Admit Card Release	March 9, 2026
CUET PG 2026 Exam Date	March 13 - April 1, 2026
CUET PG 2026 Result Declaration	May 6, 2026 (Tentative)
MPGI Counseling & Seat Allotment	May 15 - June 15, 2026 (Tentative)
Document Verification	June 20 - July 10, 2026 (Tentative)
Fee Payment & Registration	July 15 - August 5, 2026 (Tentative)
Classes Commencement	August 10, 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have completed their Bachelor's degree from a recognized university with a minimum of 50% marks in aggregate (45% for SC/ST category students)
Valid CUET PG score or eligibility for direct admission based on academic merit
No specific work experience requirement, though candidates with relevant experience are preferred

Admission Process

Candidates must register and appear for the CUET PG 2026 examination or apply for direct admission
Shortlisted candidates based on CUET PG scores or academic merit will be called for counseling
Counseling involves choice filling for specialization and campus selection
Document verification is mandatory before final seat confirmation
Fee payment must be completed within the stipulated timeline to secure admission
Physical reporting to campus for registration and orientation is required

MPGI MBA (Marketing) Scholarships 2026

MPGI Kanpur offers multiple scholarship opportunities for MBA students to support their academic pursuits and reduce financial burden. Scholarships are awarded based on academic merit, entrance exam performance, and financial need. The college also facilitates access to government scholarships and external funding options. Scholarship recipients are expected to maintain good academic standing and participate actively in college activities.

Available Scholarships for MBA Students

Scholarship Name	Eligibility	Amount	Schedule
Merit Scholarship	CUET PG Score >90th Percentile	25,000 - 50,000 per year	Disbursed in two installments
NSP (PM-USP) Yojana	80% in 12th, Parental Income ‚â§ 4.5 Lakhs	82,000 per annum	Annual disbursement
UGC National Scholarship for PG	First-time PG students, Age <30	10,000 - 15,000 per month	Monthly disbursement
College Merit Scholarship	Top 10% in entrance exam	15,000 - 30,000 per year	Semester-wise disbursement
Financial Assistance for EWS	Economically Weaker Section	50% fee waiver	One-time disbursement
SC/ST Scholarship	SC/ST Category Students	40,000 - 60,000 per year	Annual disbursement

Scholarship amounts are subject to change based on college policy and government guidelines.
Students must maintain minimum 60% marks and 75% attendance to retain scholarship benefits.
Application deadlines typically fall within 30 days of admission confirmation.
Multiple scholarships cannot be availed simultaneously.
Preference is given to students from economically weaker backgrounds.
Scholarship recipients must participate in college activities and maintain good conduct.

MPGI MBA (Marketing) Placement 2026

MPGI Kanpur has established a strong placement record with consistent industry engagement and corporate partnerships. The MBA (Marketing) program benefits from the college's extensive network of recruiters across FMCG, IT, e-commerce, and consulting sectors. The placement cell actively facilitates internships and final placements through campus recruitment drives. Students receive dedicated career counseling, resume building workshops, and interview preparation training. The college's emphasis on skill development and industry-relevant training contributes to strong placement outcomes for MBA graduates in the marketing sector.

Placement Statistics (2026-27 Batch)

Metric	Value
Placement Rate	85-90%
Highest Package	12 LPA
Average Package	6-7 LPA
Median Package	5.5 LPA
Lowest Package	3.5 LPA
Number of Students Placed	95-100 (out of 120)
Top Recruiting Companies	Nestl√©, Unilever, Procter & Gamble, Amazon, Flipkart, Google, Microsoft, Accenture
Primary Sectors	FMCG, E-commerce, IT Services, Consulting, Retail
Average CTC Growth	40-50% over baseline salary

MPGI MBA (Marketing) FAQs

Ques. What career opportunities are available after MBA (Marketing) from MPGI?

Ans. Graduates can pursue careers as Brand Managers, Product Managers, Marketing Managers, Digital Marketing Specialists, Market Research Analysts, and Marketing Consultants. Top recruiters include FMCG companies, e-commerce platforms, IT companies, and consulting firms. The average package of 6-7 LPA provides good career growth opportunities, with many graduates advancing to senior marketing positions within 3-5 years.

Ques. Is the MBA (Marketing) program suitable for non-commerce graduates?

Ans. Yes, the program is designed for graduates from all backgrounds. While commerce graduates may find some concepts familiar, the curriculum is structured to accommodate students from engineering, science, and arts backgrounds. The college provides foundational courses in business basics and marketing fundamentals to ensure all students have the necessary knowledge base.

Ques. What is the difference between MBA (Marketing) and MBA (Digital Marketing)?

Ans. MBA (Marketing) covers the broader marketing discipline including traditional marketing, brand management, consumer behavior, and marketing strategy. MBA (Digital Marketing) specifically focuses on digital channels and online marketing. MPGI's MBA (Marketing) provides a comprehensive view of both traditional and digital marketing practices.

Ques. Are there internship opportunities during the MBA (Marketing) program?

Ans. Yes, internships are an integral part of the MBA curriculum. Students typically undertake a 2-3 month internship during the summer break between the first and second year. Many students secure internships with leading FMCG and e-commerce companies, which often convert to full-time placements.

Ques. What are the key subjects covered in MBA (Marketing)?

Ans. Key subjects include Marketing Management, Consumer Behavior, Market Research, Brand Management, Digital Marketing, Advertising & Promotion, Sales Management, Marketing Analytics, and Strategic Marketing. The curriculum also includes case studies and practical projects based on real-world marketing scenarios.

Ques. How does MPGI support students in securing placements in the marketing sector?

Ans. MPGI has a dedicated placement cell that maintains strong relationships with FMCG companies, e-commerce firms, and marketing agencies. The college conducts mock interviews, marketing case study workshops, and industry-specific training sessions. Alumni working in marketing roles also mentor current students, providing valuable insights and networking opportunities.

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MPGI Kanpur MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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