The BBA course spans 3 years and is affiliated with CSJMU University, Kanpur. The total course fee is approximately 210,000 INR, with varied annual structures: Rs. 55,200 for the first year and Rs. 49,200 for the subsequent years, or alternatively Rs. 65,000, Rs. 70,000, and Rs. 75,000 for the first, second, and third years respectively. Scholarships are available, excluding students with government-employed parents, and additional support is provided through UP government scholarships.
Internship opportunities begin after the first semester with companies like Bajaj, Maruti Suzuki, and Wipro. Around 60% of students secure placements, with the highest package reaching 44 LPA and the average between 4 to 5 LPA. Companies such as Paytm, Infotech, and HCL participate in campus recruitment. Campus drive eligibility starts after the fifth semester, with a focus on interviews, project reports, and presentations. Notably, a placement was secured at Hike Education Pvt.
Ltd. with a 5.82 LPA package. The faculty is described as supportive, encouraging respectful engagement from students.
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