Firebird Institute of Research in Management (FIREBIRD) was established with the aim of creating world-class contemporary management leadership. The ethos of industry relevance was instilled from the very beginning, owing to its origins in industry. Initially, Firebird was an integral leadership development exercise of the 2500 crore Bannari Amman Spinning Mills/ Shiva Texyarn Group of companies. However, it later evolved to offer a full-time Master's Programme in Management.
The Firebird students engage in internships under the 70/30 model with industry partners to bridge the gap between theoretical learning and practical application.
Direct link to: Apply for FIRM Coimbatore Admission
About PGDM Programme
The two-year full-time PGDM programme at Firebird Institute of Research in Management (FIREBIRD) is approved by the All India Council for Technical Education (AICTE) and is fully linked with the industry. At Firebird, every student in the programme works under the mentorship of a corporate executive, allowing them to learn the practical side of management from experienced professionals throughout their two years of study.
- Global MBA from Multimedia University, Malaysia -
With a PGDM approved by AICTE and an additional global MBA from Multimedia University, Malaysia, Firebird Business School offers students a unique and comprehensive educational experience that prepares them for success in both the Indian and global job markets. Students at Firebird Business School benefit from a one-month stay at Multimedia University, Malaysia, where they receive rigorous classes and exposure to the Malaysian corporate world, expanding their global network and enhancing their career prospects.
As per the recent Firebird Institute Placement reports, the highest package offered this year was INR 21.98 LPA, and the average package offered this year was INR 6.5 LPA. Their top recruiting companies include Federal Bank, IDFC First Bank, TCS, Teachnook, Corizo, Beroe, HFFC, Voltas, Krishwork Technology, MyClass Board, etc.
Read More: Firebird Institute of Research in Management Reviews
- Firebird Institute of Research in Management Highlights
- Firebird Institute of Research in Management Program Highlights
- Firebird Institute of Research in Management Courses
- Firebird Institute of Research in Management Admission 2025
- Firebird Institute of Research in Management Placement 2025
- Firebird Institute of Research in Management Facilities
- Firebird Institute of Research in Management Key Facts
- Firebird Institute of Research in Management FAQs
Firebird Institute of Research in Management Highlights
| Established | Institute Type | 2017 | Private |
|---|---|
| Approved By | AICTE |
| Entrance Exams | CAT/ XAT/ MAT /ATMA/ TANCET/ GMAT |
| Courses Offered | PGDM | International MBA |
| Application Mode | Online and Offline |
| Admission Criteria | Entrance based |
| Major Recruiters | Abuissa Holdings, Federal Bank, Samiut IMM Trading, TCS, Ramco Cements, Robert Bosch, PIRAMAL FINANCE, ZOMATO, CII, Ujjivan Small Finance Bank, Coffee Day, DTDC, Teachnook, Corizo, Beroe, HFFC, Voltas, Krishwork Technology, MyClass Board, Linga technologies, Kirtilals, Texmo Aquas Group. Systel, Sporfy, BNP Paribas, Arcana Analytics Savio, Quadra Systems, Kondas, Park Global, IDFC First bank, Reliance Retail, Manchester Logistics, Equistas Bank, Cavinkare, Redington, HDFC Ergo, and many more. |
| Placement Stats | Highest Package: INR 21.98 LPA , Average Package: INR 9 LPA |
| Facilities | Library, Hostels (boys and girls), Smart classrooms, auditorium, 24-hour free wifi. |
| Scholarships | Merit-based and Academic Scholarships |
| Official Website | firebird.ac.in |
Firebird Institute of Research in Management Program Highlights
- Experiential & Action Learning - 70:30 Model: From the very first day of their programme, all Firebird students engage in internship under 70/30 model with industry partners. This provides them with exposure to the practice of management through their corporate mentors, while internalizing management concepts from faculty members. By bridging the gap between theoretical learning and practical application, the students are prepared to take up challenging roles in the ever-changing corporate world and society at large.
- Value based Leadership: The Post Graduate in Management Studies programme at FIREBIRD is designed to develop young, value-based leaders who balance profit and social responsibilities. The curriculum aims to inculcate deeply ingrained value systems in the students, ensuring that they are equipped to lead with integrity and empathy.
- Student’s overall growth: The full-time PGDM programme is developed in a way that ensures the overall growth and development of the students. The institution strives to offer a greater learning experience through teamwork and facilitating experiential learning through the 70/30 Action Learning Program (ALP). By combining classroom learning with practical application, Firebird enable the students to develop a holistic understanding of management and leadership.
- The Firebird Niche - 70% Time and Space - Industry Engagement
- Internships and projects with the industry.
- Mentorship by faculty and industry experts.
- Live Industry Interactive sessions.
- Exposure to guest speakers from the industry.
- Placement Assistance from FIRM - CDC.
- 30% Time and Space - Academic Rigor: Firebird is a prestigious institution that is renowned for its academic structure in management education. The institution places a strong emphasis on conceptual learning through the use of case methods and extensive research references. These principles serve as the foundation for Firebird’s core management courses, which cover a wide range of subjects, including Marketing, Finance, Human Resources Management and Operations. In line with Firebird’s commitment to staying at the forefront of the industry, the institution has also adopted the latest course curriculum in various fields, including Business Analytics,Fintech, Digital Marketing, and Logistics and Supply Chain Management. By incorporating these cutting-edge courses into the curriculum, Firebird ensures the students are equipped with the most relevant and up-to-date knowledge and skills necessary to excel in today’s business landscape.
- Industry Integrated Extensive Training of 450 hrs
- Business Analytics - 450 hrs in collaboration with Imarticus Learning, Mumbai.
- Fintech - 450 hrs in collaboration with Imarticus Learning, Mumbai.
- Digital Marketing - 450 hrs in collaboration with IIDE, Mumbai
- Logistics and Supply Chain Management - 450 hrs in Collaboration with Avaan Intellect, Hyderabad.
- Experiential & Action Learning Two Full Years Half day Internship with Stipend.
- PGDM – Approved by AICTE, Ministry of HRD, Govt of India
- MBA - Multimedia University, Malaysia
- Industry ready Curriculum
- Case Study Based Learning
- Daily Internship during 2 years of Study period - 4 to 5 Hours
- 2 Months full time Summer Internship
- 1 Month International Exposure [Academic, Research, Industry and Tourism]
- Excellent Placement Opportunities from Top Companies
- Highest CTC 21.98 LPA | Average CTC 6.5 LPA| 100% Placement Opportunities
- International Placement opportunities
- In House Entrepreneurial Ventures
- International Mentorship
- Scholarships for the eligibile students
- Cost of Food and Accommodation for 2 Years is sponsored by our parent organization
Words of Firebird Institute of Research in Management Students

“Firebird has an exceptional faculty team who inspire us with their real-time industry experiences. The leadership at Firebird is exceptional, fostering a democratic culture that inspires both students and faculty member”
- Ms.Sandhya, 2022-24 Batch

“Firebird's innovative and creative design thinking pattern of teaching has helped us develop a problem-solving attitude. The mentorship program at Firebird is excellent, and we have benefited greatly from the guidance of our mentors.”
- Ms. Rojasri, 2022-2024 Batch

“The additional Global MBA program from Multimedia University Malaysia has provided us with a unique opportunity for international exposure. The one-month stay at Multimedia University Malaysia has been an enriching experience, providing us with a global perspective.”
- Ms.Bhuvaneshwari, 2022-24 Batch

“Almost everyone who visits this campus has the same question in their mind. What made me choose Firebird? Why did I choose Coimbatore ‘it's too far from Delhi’. I'm not sure of the answer, but I'd like to say that I was looking for the best college that would help me plan my future. Coimbatore, known as the Manchester of South India, is one of the most beautiful and fastest-growing cities in South India, and Firebird is one of the most famous institutions there. In Coimbatore, everything is different from Delhi, yet this helps me develop my personality and become more flexible.When I made the decision to enter this college, I kept one thing in mind: the opportunities and education I will receive from this institution are far more valuable than anything else.”
- Mr.Ritesh Pandey, 2021-23 Batch

“Firebird's 100% placement record in top multinational companies has given us the confidence to pursue our dreams with determination.”
- Mr.Jitender Ramnath, 2022-24 Batch
Firebird Institute of Research in Management Courses
The institute offers a two-year full-time Post Graduate Diploma in Management (PGDM) course across six trimesters. Given below is the details of the courses:
| Course Name | Specializations | Eligibility Criteria | Total Fees |
|---|---|---|---|
| PGDM | HR, Marketing, Finance, Operations, Business Analytics, Fintech, Logistics & Supply Chain Management, Digital Marketing |
Bachelor’s degree with minimum 50% marks from a recognized university + valid score in CAT/MAT/XAT/TANCET/CMAT/ATMA | INR 11.10 Lakhs for 2 years |
Read More: Firebird Institute of Research in Management Fees
Firebird Institute of Research in Management Admission 2026
Entry Requirements
● Candidates seeking admission to the PGDM programs should possess a graduate degree or equivalent qualification with not less than 50% marks in any discipline obtained from a University/Institute recognized by UGC and their schooling.
● Candidate has to appear in any one of the entrance examinations such as CAT, MAT, XAT, ATMA, GMAT, TANCET, or a similar score.
Application Process
● Students can apply online or submit the applications offline. The application cost will be INR 1000/-. With the application form filled out and application fees paid, students will be allowed for the selection process.
● Download the application form by clicking here. Fill out the application form and submit it along with the processing fee of INR 1,000.
Selection Process
● The applicants called for the selection process will undergo the Firebird Aptitude test, Group Discussion, and Personal Interview. Before the selection process, the applicants must provide copies of the documents required.
Firebird Institute of Research in Management Placement 2025
Firebird Coimbatore has a Career Development Center (CDC) that provides 100% placement assistance to PGDM students by ensuring guidance and support to help them network with potential employers. The CDC is staffed with senior professionals with experience in respective domains. The institute offers industrial exposure to the students by arranging interactions with senior executives of multiple companies. FIREBIRD Coimbatore, with the help of CDC, also conducts workshops on various contemporary developments and offers value-added courses, involving top-of-the-line trainers and organisations in all functional areas to students.
The highest package offered this year was INR 21.98 LPA, and the average package offered this year was INR 6.5 LPA. This selection process was done by many companies, and the placement of students was done into a plethora of sectors.
- Some of the top companies that were a part of the placement process are:
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Read More: Firebird Institute of Research in Management Placement
Firebird Institute of Research in Management Scholarship 2026
Firebird Institute of Research in Management offers various scholarships to support deserving students. Below are the available scholarship details:
Early bird Scholarship INR 1.20 Lakhs – Deadline 5th Dec 2025
● Academic Scholarship up to INR1.20 Lakhs for Eligible Students
● Food and Accommodation – Complementary for 2 years through CSR Sponsorship worth of INR 2 Lakhs from parent company called Shiva Tex Yarn/Bannari Group.
Note: · Students are eligible to secure only one category of scholarship
Firebird Institute of Research in Management Facilities
At Firebird B-School, we provide world-class infrastructure that fosters academic excellence, professional development, and holistic growth. Our facilities are thoughtfully designed to create a conducive learning environment and ensure a fulfilling campus experience.
Library
- A spacious library with an extensive collection of scholarly books across all functional areas of management.
- Access to more than 500 international journals through offline and online subscriptions.
- Connectivity to the National Digital Library, multimedia computers, and digital learning resources.
Cafeteria
- A modern, stylish, and well-furnished cafeteria.
- Hygienic and quality food catering to students, staff, and visitors.
Hostel Facilities
- On-campus residential accommodation with separate hostels for boys and girls.
- Equipped with amenities such as Wi-Fi, television sets, indoor games, recreation rooms, and wellness facilities.
- Focus on creating a balanced environment for overall personality development.
Shuttle Service
- College buses with 45-seat capacity available for safe and comfortable transportation.
Sports Complex & Fitness
- State-of-the-art sports turf for outdoor games and activities.
- Indoor and outdoor sports facilities with rigorous physical activity provisions.
Smart Classrooms & Lecture Halls
- Technology-enabled classrooms with Wi-Fi, projectors, smart boards, and full air-conditioning.
- Designed to create an engaging and interactive learning experience.
Computer Lab
- IT Lab with state-of-the-art hardware, licensed software, high-speed Wi-Fi (24/7), and advanced security systems.
- BIZLAB – a unique virtual business laboratory offering hands-on exposure to management practices, preparing students to be industry-ready.
Auditorium
- A modern auditorium with impressive ambience, ideal for conferences, cultural events, and seminars.
- Seating capacity of 300+ participants.
Additional Facilities
- Wi-Fi-enabled campus.
- Amphitheatre for cultural and creative activities.
- Yoga and Meditation Hall for wellness and mindfulness.
- Temple within the campus offering a serene space for devotion and inner peace.
- Seminar Halls for academic and corporate sessions.
- In-house Startup Ventures supporting entrepreneurship.
- Executive Quarters for visiting faculty and guests.
- Medical facilities with emergency care support.
- An excellent ambience across campus, creating a vibrant and student-friendly atmosphere.
Firebird Institute of Research in Management Key Facts
Some of the facts about FIRM are mentioned below:
- Paid Internships 4-5 Hours every day- Real-time Experience
- 70% Time on live action learning in companies.
- Case Study Based Teaching
- Personality Enhancement Program 1 Hour - Mandatory
- International MBA from Multimedia University, Malaysia
- International Mentorship
- Academic Scholarship up to INR 1.20 Lakhs
- Complimentary Food and Accommodation for 2 Years
- Leadership - Faculty from IIMs
- Curriculum Designed BY Visionary Industry Leaders FOR Industry
- Excellent Placement Opportunities from MNC & Unicorn
Firebird Institute of Research in Management FAQs
Ques. What is the executive education program offered at FIRM?
Ans. The executive education program is a leadership program in which workshops are organized for training the students. People with years of experience in the industry engage students in workshops to give them insights into the workings of the corporate world.
Ques. Does the institute provide scholarship opportunities to the students?
Ans. The Institution offers scholarships to meritorious students. They are as follows:
- Academic Scholarships up to INR 1.20 Lakhs
- Food and Accommodation – Complementary for 2 years through CSR Sponsorship worth of INR 2 Lakhs from Parents Company called Shiva Tex Yarn/Bannari Group.
Ques. What is the syllabus for CAT/ XAT/ MAT?
Ans. The syllabus of these entrance examinations mainly consists of Logical Reasoning, Data Interpretation, Verbal Ability, Reading Comprehension, and Numerical/Quantitative Ability.
Ques. Is Placement support available in FIRM?
Ans. Yes, FIRM offers excellent placement support for students to get placed in their dream jobs quickly. FIRM conducts training sessions for placement and helps the students to acquire corporate skills.
Ques. What are the specifications for internships abroad offered by FIRM?
Ans. FIRM has ties to many international organizations for providing students with international internships. Students of any program can opt for a three-month internship available in any of the countries such as South-east Asia and the UAE.
Ques. How is the faculty of Firebird Institute of Research in Management?
Ans. FIRM offers a vast and industry-driven curriculum for students to dive into. The curriculum is taught by several national level faculties as well as Internationally acclaimed faculty. Many faculty members are industry veterans, and many also visit the institute for guest lectures. Most of the faculty members hold Ph.D. degrees from across the world. They follow a teaching methodology that is practical and industry-centric.




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