Component

Amount (INR)

Total Fees

INR 1,95,500

AIMS Pune MBA Marketing Management Admission 2027

Event	Date
CAT 2026 Registration Closes	September 15, 2026
CAT 2026 Exam	November 29, 2026
XAT Registration Closes	December 6, 2026
XAT Exam	January 3, 2027
CMAT Registration Closes	November 24, 2026 (Tentative)
CMAT Exam	January 24, 2027 (Tentative)
MAH-MBA-CET Registration Closes	February 2027 (Tentative)
MAH-MBA-CET Exam	April 2027 (Tentative)
DTE Maharashtra CAP Round Registration	May 2027 (Tentative)
Academic Session Begins	July 2027 (Tentative)

Admissions for all MBA specialisations are processed through DTE Maharashtra centralised CAP rounds.

Candidates must appear for at least one accepted entrance exam before applying on the DTE portal.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor’s degree in any discipline from a recognised university with minimum 50% aggregate marks (45% for reserved category candidates as per DTE Maharashtra norms).

Valid score in at least one of CAT, XAT, MAT, ATMA, CMAT, or MAH-MBA-CET for the current admission cycle.

There is no age limit. Final selection is through DTE Maharashtra CAP merit list followed by institute-level group discussion and personal interview at AIMS Pune.

Admission Process

Submit and verify graduation marksheets, entrance scorecard, and required documents on the DTE portal.

Fill the college and course preference form, selecting AIMS Pune and the Marketing Management specialisation.

Receive seat allotment through DTE CAP rounds based on merit rank and preference order.

Report to AIMS Pune with original documents for GD, PI, and seat confirmation within the stipulated deadline.

✓ Opt for this if

You want to build a career in sales, brand management, or digital marketing.
You seek an affordable SPPU-affiliated MBA in Pune district.
You are a Maharashtra domicile leveraging the DTE CAP admission route.
You prefer a lower total fee compared to private B-schools in Pune city.

✗ Skip if

You need a nationally ranked MBA for brand leadership or top FMCG roles.
You require strong campus placements with MNC marketing teams.
On-campus hostel accommodation is essential for you.

AIMS Pune MBA Marketing Management Scholarships 2027

Scholarship	Amount	Eligibility
Tuition Fee Waiver Scheme (TFWS)	Full tuition fee waiver	Top merit rank holders in MAH-MBA-CET, as per DTE Maharashtra norms
Government of Maharashtra EBC Freeship	Full fee waiver	Economically backward candidates with family income up to INR 8 lakh per annum
Maharashtra Post-Matric Scholarship	As per government norms	SC/ST/OBC/VJ/NT students domiciled in Maharashtra
National Scholarship Portal Scholarships	As per central government norms	SC/ST/Minority/OBC-NCL students across India

TFWS seats must be selected during the DTE Maharashtra CAP option form entry stage.

Government freeship and post-matric scholarships require separate applications on respective portals after admission confirmation.

AIMS Pune MBA Marketing Management FAQs

Ques. What is the total fee for MBA Marketing Management at AIMS Pune?

Ans. The total fee for the 2-year MBA in Marketing Management at AIMS Pune is INR 1,95,500 for the complete programme, covering all 4 semesters. Eligible students can avail of the DTE Maharashtra TFWS full tuition waiver or government freeship and post-matric scholarship schemes. No hostel facility is available on campus.

Ques. What career paths does MBA Marketing Management at AIMS Pune open up?

Ans. Graduates of MBA Marketing Management from AIMS Pune can pursue roles in sales management, brand management, digital marketing, market research, advertising, retail management, and product marketing. Common employers include FMCG companies, e-commerce firms, media agencies, telecom companies, and banking institutions. The specialisation builds skills in consumer behaviour, marketing strategy, and distribution channel management.

Ques. Which entrance exams are accepted for MBA admission at AIMS Pune?

Ans. AIMS Pune accepts CAT, XAT, MAT, ATMA, CMAT, and MAH-MBA-CET scores. Admission is primarily through the DTE Maharashtra Centralised Admission Process (CAP). Maharashtra domicile candidates are prioritised in CAP rounds while applicants from other states may seek admission through the institute-level process using national-level entrance scores.

Ques. How are seats allotted for MBA at AIMS Pune through DTE Maharashtra?

Ans. Eligible candidates register on the DTE Maharashtra MBA CAP portal, submit required documents, and fill an option form with preferred colleges and specialisations. Allotment is based on the CAP merit rank and the candidate’s preference order. After receiving the allotment letter, students report to AIMS Pune for GD, PI, and document verification within the deadline to confirm the seat.

Ques. What is the minimum eligibility for MBA admission at AIMS Pune?

Ans. Candidates must hold a Bachelor’s degree in any discipline from a recognised university with minimum 50% aggregate marks (45% for reserved category candidates under DTE Maharashtra norms). A valid score in at least one accepted entrance exam is mandatory. There is no upper age limit for MBA admission at AIMS Pune.

Ques. Is MBA Marketing Management from AIMS Pune recognised for government jobs or higher studies?

Ans. Yes. The MBA from AIMS Pune is awarded by Savitribai Phule Pune University, a UGC-recognised state university, making the degree valid for government job applications and higher studies such as PhD or executive programmes. The programme is also AICTE-approved, which meets the criteria for most central and state government managerial-grade job notifications requiring an MBA qualification.