Component

Amount (INR)

Programme Fee (2 Years)

INR 1,95,500

Total Fees

INR 1,95,500

AIMS MBA Digital Media Marketing Admission 2027

Event	Date
CAT Registration Closes	September 15, 2026
CAT Exam	November 29, 2026
XAT Registration Closes	December 6, 2026
CMAT Exam	January 24, 2027 (Tentative)
XAT Exam	January 3, 2027
AIMS GD and PI	February 2027 (Tentative)
Class Commencement	June 2027 (Tentative)

AIMS accepts CAT, XAT, CMAT, SNAP, MAT, and GMAT scores for shortlisting.

Shortlisted candidates are called for group discussion and personal interview at the Pune campus.

Final merit list is based on entrance exam score, GD, and PI performance combined.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor’s degree in any discipline from a recognised university with a minimum of 50% aggregate marks.

Valid score in CAT, XAT, CMAT, SNAP, MAT, or GMAT is required for application to AIMS Pune.

Candidates are shortlisted on the basis of entrance exam scores for the GD and PI round at the Pune campus.

Final-year graduation students may apply, subject to submitting the final marksheet before paying fees.

Admission Process

Apply to AIMS Pune directly through the institute’s website or application portal with your exam score.

Receive a shortlisting call from AIMS Pune based on your entrance exam percentile.

Attend the group discussion and personal interview at the AIMS Pune campus in Pune city.

Accept the merit-based offer letter from AIMS and pay the first instalment of the programme fee.

Submit original documents at the institute for verification to complete the admission process.

✓ Opt for this if

You want a career in digital marketing, content strategy, or brand communication.
You seek a Pune-based MBA combining marketing with digital media skills.
Your CAT, CMAT, or XAT score qualifies for AIMS Pune shortlisting.
You plan to join digital agencies, e-commerce brands, or media companies.

✗ Skip if

You need a top-20 ranked MBA for roles in global advertising networks.
You prefer a general MBA with greater breadth across all management functions.
Your SNAP score qualifies you for a more prominent Pune MBA institution.

AIMS MBA Digital Media Marketing Scholarships 2027

Scholarship	Amount	Eligibility
Merit Scholarship	As per institute norms	Students with high entrance exam scores or strong academic merit
Management Quota Scholarship	As per institute norms	Based on entrance exam performance and personal interview score

Scholarship details and quantum are confirmed at the time of admission offer.

Candidates are advised to inquire at AIMS Pune directly for the current scholarship schedule.

AIMS MBA Digital Media Marketing FAQs

Ques. What is the total fee for MBA Digital Media and Communication Marketing at AIMS Pune?

Ans. The total programme fee for the 2-year MBA in Digital Media and Communication Marketing at AIMS, Pune is INR 1,95,500 for the complete course duration. The fee is paid in installments as per the institute’s schedule. Hostel and transport charges, if used, are billed separately and not covered under this fee amount.

Ques. Which entrance exams are accepted for MBA Digital Media Marketing at AIMS Pune?

Ans. AIMS Pune accepts CAT, XAT, CMAT, SNAP, MAT, and GMAT scores for shortlisting applicants. After applying with a valid score, shortlisted candidates attend group discussion and personal interview at the Pune campus. The final merit list is based on the composite score of entrance exam performance, GD, and PI. Candidates with higher percentiles have a stronger chance of clearing the shortlisting threshold.

Ques. What does the MBA Digital Media and Communication Marketing curriculum cover at AIMS?

Ans. The programme includes subjects such as digital advertising, social media strategy, content marketing, search engine optimisation, data-driven marketing, marketing communications, and brand storytelling. General management subjects such as financial management, business analytics, and organisational behaviour are covered in the first year. The second year focuses on digital marketing specialisation modules and includes a project or internship component.

Ques. What is the minimum eligibility for MBA Digital Media Marketing at AIMS Pune?

Ans. Candidates need a bachelor’s degree in any discipline from a recognised university with a minimum of 50% aggregate marks. A valid entrance exam score from CAT, XAT, CMAT, SNAP, MAT, or GMAT is required to apply to AIMS Pune. Final-year students may apply provisionally and must submit the final marksheet before completing the admission formalities at the institute.

Ques. What career opportunities are available after MBA Digital Media Marketing from AIMS Pune?

Ans. Graduates can take up roles such as digital marketing manager, social media strategist, content marketing lead, SEO and SEM specialist, brand communication executive, and performance marketing analyst. Employers include digital marketing agencies, e-commerce companies, media production houses, FMCG brands managing digital channels, and IT companies running their own digital marketing teams. Pune’s growing startup and IT services ecosystem offers further entry-level and mid-level opportunities.

Ques. Is prior experience in digital marketing needed for this MBA at AIMS Pune?

Ans. No. Prior experience in digital marketing or communications is not a mandatory requirement for the MBA in Digital Media and Communication Marketing at AIMS Pune. The programme is designed to train candidates from any graduation background in digital strategy and marketing fundamentals. However, candidates with prior internship or freelance experience in digital content or advertising may find the curriculum more immediately applicable in their second-year specialisation projects.