DIMR Business School, Pune MBA Marketing Management: Fees 2026, Course Duration, Dates, Eligibility

Ans. MBA Marketing Management graduates from DIMR Pune can pursue careers across FMCG, IT, retail, e-commerce, advertising, and services sectors. Common job profiles include Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, Business Development Executive, and Product Manager. Pune's corporate ecosystem - with companies like Bajaj Auto, Persistent Systems, Infosys, Reliance Retail, Asian Paints, and numerous FMCG and IT firms - provides strong placement opportunities. DIMR's placement cell actively connects students with recruiters, and past marketing graduates have been placed in companies such as Asian Paints, Reliance, Amazon, Bajaj Finance, and various IT and FMCG firms.

Ans. Under the SPPU 2024 NEP-aligned MBA curriculum, Marketing Management specialisation students study generic management subjects in the first year (Financial Accounting, Managerial Economics, Organisational Behaviour, etc.) along with Marketing foundation subjects. In the second year, Marketing major subjects include Consumer Behaviour, Brand Management, Digital Marketing & Social Media, Sales & Distribution Management, Market Research & Analytics, Retail Management, and Integrated Marketing Communications. The programme also includes a mandatory Summer Internship Programme (SIP) after Semester II, providing hands-on marketing exposure in areas such as brand management, digital marketing campaigns, and sales operations.

Ans. MAH-MBA/MMS CET is the primary exam for admission through the CAP (Centralized Admission Process) conducted by DTE Maharashtra, and it is the most common route for admission to DIMR. However, DIMR also accepts CAT, CMAT, XAT, MAT, ATMA, and GMAT scores for institute-level (Against CAP) admissions. If you have a valid score in any of these exams and meet the eligibility criteria (50% in graduation), you can apply directly to DIMR during the Against CAP admission window, which typically opens in September after the CAP rounds are completed.

Ans. The FRA-approved fee is Rs. 1,11,000 per year, totalling Rs. 2,22,000 for 2 years (Tuition: Rs. 99,108 + Development: Rs. 11,892 per year). In addition to this, students need to pay SPPU university examination fees, library fees, and other statutory charges separately. Hostel accommodation (optional) costs approximately Rs. 48,000 per year. DIMR's MBA Marketing programme is one of the most affordable MBA options in Pune, making it a cost-effective choice for students seeking quality management education.

Ans. Yes, Digital Marketing & Social Media is a key subject in the MBA Marketing Management specialisation at DIMR under the SPPU 2024 NEP curriculum. The subject covers topics such as SEO, SEM, social media marketing, content marketing, email marketing, and digital analytics. Given the growing importance of digital marketing in today's business environment, this subject is highly relevant and prepares students for roles in digital marketing agencies, e-commerce companies, and corporate marketing departments. Students also get practical exposure through projects and internships in digital marketing.

Ans. DIMR has an approved intake of 180 seats for the MBA programme across all specialisations. The admission is primarily through the MAH-MBA/MMS CET CAP process. Based on the AY 2025-26 data, the aggregate CET score for admitted students was around 37.72%, indicating that the institute is accessible to a wide range of students. Marketing Management is one of the most popular specialisations, so students should apply early and participate actively in the CAP rounds to secure their preferred specialisation. Institute-level admissions are also available for students with valid scores in other accepted exams.