Content Curator | Updated on - Mar 30, 2026

Surana College (Autonomous), Bangalore, offers a 3-year full-time BBA program with a specialisation in Digital Marketing, affiliated to Bangalore University and accredited by NAAC with an A+ grade. The program is offered on-campus at the Jayanagar campus with a seat intake of 140 students (across all BBA specialisations). The total fees for the course are INR 3,15,000 over three years (INR 1,00,000 in the first year). Admission requires a minimum of 50% marks in Class 12 from any stream, along with the Surana Entrance Test (SET). The BBA (Digital Marketing) program is popular among students who want to combine core business management education with modern digital marketing skills, making it a strong foundation for careers in digital advertising, social media management, content marketing, and e-commerce.

Admissions for the 2026-27 academic year are currently open. Applications can be submitted online through the official admissions portal at admissions.suranacollege.edu.in. Based on the previous year's pattern, the application deadline is expected around July 2026, with the admission approval process typically running from September to October. The batch is expected to commence in August-September 2026.

Key Points

The BBA program offers a Marketing elective group in Semesters V and VI, covering Consumer Behavior, Sales and Distribution Management, Advertising Management, and International Marketing Strategy, with a Digital Marketing focus.
Value-added certificate courses include Digital Marketing (SEO, social media, PPC, email marketing, analytics), Tableau, Power BI, Advanced Excel, and Corporate Communications.
The program includes a mandatory internship in Semester V and a research project in Semester VI as part of the curriculum.
Students can choose from five elective groups: Finance, Marketing, Human Resources, International Business, and Data Analytics.
The college has collaborations with IBM and other industry partners for workshops and certifications relevant to digital marketing and business analytics.
BBA graduates have gone on to roles as digital marketing executives, social media managers, content strategists, and marketing analysts, or have pursued MBA programs.

Official Link:

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Highlights
Fees
Admission
Scholarships
Ranking
FAQs

Surana BBA Fees

The BBA (Digital Marketing) program at Surana College has a total fee of INR 3,15,000 over three years, with the first year fee being INR 1,00,000. The fee structure is uniform across all BBA specialisations. Hostel is not mandatory and is arranged separately.

Fee Structure

Fee Component	Amount
Tuition Fees - Year 1	INR 1,00,000
Tuition Fees - Year 2	INR 1,07,500 (approx.)
Tuition Fees - Year 3	INR 1,07,500 (approx.)
Total Tuition Fees (3 years)	INR 3,15,000
Hostel Fees (optional)	As applicable
Total Fees (excluding hostel)	INR 3,15,000

The fee structure is the same for Karnataka and Non-Karnataka candidates for BBA.
Application fee ranges from INR 1,000 to INR 2,500 (non-refundable).
Merit-based fee concessions are available for students scoring 85% and above in Class 12 (see Scholarships section).
Hostel facility is not mandatory; accommodation guidance is provided near the campus.

Fee Structure:

Surana BBA Admission 2026

Admissions to the BBA (Digital Marketing) program at Surana College are based on merit in Class 12 and performance in the Surana Entrance Test (SET). The 2026-27 admissions are currently open. There is no requirement for KCET or any other state/national entrance exam for BBA admission. The SET is an internal college-level test conducted by Surana College.

Surana College BBA Admission Dates

Event	Date
UG Admissions Open (2026-27)	March 2026 (Currently Open)
Application Deadline (Tentative)	July 2026
Surana Entrance Test (SET)	As notified by the college
Admission Approval Process (Tentative)	September - October 2026
Batch Commencement	August-September 2026 (Tentative)

No external entrance exam (KCET/JEE/CUET) is required for BBA admission at Surana College. The SET is an internal college-level test.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 12 (PUC/CBSE/ISC or equivalent) from a recognised board in India.
Minimum 50% marks in Class 12 is required for BBA admission.
Students from any stream (Science, Commerce, or Arts) are eligible to apply.

Admission Process

Visit the official admissions portal: admissions.suranacollege.edu.in and fill in the online application form.
Pay the non-refundable application fee (INR 1,000 to INR 2,500).
Appear for the Surana Entrance Test (SET) as scheduled by the college.
Merit list is prepared based on Class 12 marks and SET performance.
Shortlisted candidates are called for document verification and seat confirmation.
Submit required documents: Class 10 and 12 mark sheets, transfer certificate, migration certificate, passport-size photographs, and category certificate (if applicable).
Confirm admission by paying the first-year fees within the stipulated deadline.

Surana BBA Scholarships 2026

Surana College offers institutional scholarship schemes for meritorious and deserving students. These scholarships are applicable to BBA students and help reduce the financial burden. Students are advised to confirm the latest eligibility criteria and deadlines with the admissions office at the time of joining.

Scholarship Details

Scholarship Name	Amount	Eligibility
SEI Samudaya Scholarship	Up to INR 2,000	Based on eligibility criteria set by the institution
SEI-CHAMP Scholarship for Meritorious Students	Up to INR 30,000	Based on academic performance and eligibility
Merit-Based Fee Concession (90%+ in Class 12)	INR 20,000 - INR 25,000 per year	Students scoring 90% and above in Class 12
Merit-Based Fee Concession (85%-89% in Class 12)	INR 5,000 per year	Students scoring 85% to 89% in Class 12
SC/ST Category Concession	INR 5,000	Students belonging to SC/ST categories

Scholarship amounts and eligibility criteria are subject to change each academic year. Students should confirm the latest details with the admissions office at the time of joining.
The SEI-CHAMP scholarship is the most significant institutional scholarship, offering up to INR 30,000 based on merit and eligibility.
Government scholarships (Karnataka state scholarships, post-matric scholarships for SC/ST/OBC students) are also applicable and can be availed separately through the respective government portals.
Application for institutional scholarships should be made at the time of admission or as notified by the college.

Surana College Bangalore BBA Digital Marketing Ranking

Indiatoday Ranking

#260 out of 268 in India 2021

#26th in Bangalore

#37 in Karnataka

Outlook Ranking

#60 out of 110 in India 2021

#10th in Bangalore

#12 in Karnataka

TOI Ranking

#50 out of 76 in Top Private Colleges in India 2021

#14th in Bangalore

#16 in Karnataka

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Surana BBA FAQs

Ques. What is the difference between BBA (Digital Marketing) and BBA (Business Analytics) at Surana College?

Ans. Both are 3-year BBA programs with the same core curriculum for the first four semesters. The difference lies in the elective specialisation chosen in Semesters V and VI. BBA (Digital Marketing) students choose electives from the Marketing group, which includes Consumer Behavior, Sales and Distribution Management, Advertising Management, and International Marketing Strategy, with a focus on digital marketing tools and strategies. BBA (Business Analytics) students choose electives from the Data Analytics group, covering Big Data Analytics, Marketing Analytics, Supply Chain Analytics, and Human Capital Analytics. Students interested in creative marketing and brand building should opt for Digital Marketing, while those interested in data-driven decision-making should opt for Business Analytics.

Ques. Is the Surana Entrance Test (SET) mandatory for BBA (Digital Marketing) admission?

Ans. Yes, the Surana Entrance Test (SET) is mandatory for BBA admissions at Surana College. The SET is an internal college-level test. Students should check the official admissions portal for SET dates, syllabus, and registration details. Admission is based on a combination of Class 12 marks and SET performance.

Ques. What value-added courses are available for BBA (Digital Marketing) students?

Ans. BBA students at Surana College can access value-added certificate courses including Digital Marketing (covering SEO, social media marketing, PPC, email marketing, and analytics), Advanced Excel, Tally Prime, Tableau, Power BI, Mock Stock Market simulation, Retail Management, Corporate Communications, and Leadership Skills. The Digital Marketing certificate course is particularly relevant for students in this specialisation and helps build practical skills for industry roles.

Ques. What career roles can BBA (Digital Marketing) graduates pursue?

Ans. BBA (Digital Marketing) graduates from Surana College can pursue roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, SEO/SEM Analyst, Email Marketing Specialist, Brand Manager, E-commerce Executive, and Marketing Analyst. Many graduates also pursue MBA programs (with specialisation in Marketing or Digital Marketing) for career advancement. The growing demand for digital marketing professionals across industries makes this a highly relevant specialisation.

Ques. Does Surana College have any industry tie-ups relevant to Digital Marketing students?

Ans. Yes, Surana College has collaborations with IBM for Business Analytics and Digital Marketing workshops. The college also conducts events like IBM ICE Day and workshops on Business Analytics and Digital Marketing as part of the BBA program. These industry interactions provide students with exposure to real-world tools and practices used in digital marketing and business management.

Ques. What is the total fee for BBA (Digital Marketing) and how does it compare to other BBA specialisations?

Ans. The total fee for BBA (Digital Marketing) at Surana College is INR 3,15,000 over three years, with the first year fee being INR 1,00,000. The fee structure is uniform across all BBA specialisations at Surana College, so BBA (Digital Marketing), BBA (Business Analytics), and other BBA specialisations all have the same fee of INR 3,15,000 total. Merit-based fee concessions are available for students scoring 85% and above in Class 12.