AMET Business School BBA Digital Marketing Fees 2026

Component	Amount (INR)
Year 1 Tuition Fee	INR 75,000
Year 1 Other Charges	INR 3,000
Year 2 Tuition Fee	INR 75,000
Year 2 Other Charges	INR 3,000
Year 3 Tuition Fee	INR 75,000
Year 3 Other Charges	INR 3,000
Total Fees (3 Years)	INR 2,34,000

Annual fee is INR 78,000 per year across all three years.

Hostel charges of up to INR 1,25,000 per year are optional and billed separately.

AMET Business School BBA Digital Marketing Admission 2026

Event	Date
AMET CET Application Closes	April 10, 2026
Class Commencement	July 2026

AMET CET for the 2026-27 session was conducted at AMET University campus in April 2026.

Shortlisted candidates attended a Personal Interview before final seat confirmation.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

10+2 from a recognised board in any stream with minimum 50% aggregate marks

No mandatory subject requirement. Interest in marketing, communication, or digital tools is advantageous

Final selection is based on AMET CET performance and a Personal Interview at AMET University, Chennai

Admission Process

Download the AMET CET hall ticket and appear for the institute-level entrance test

Await shortlisting based on AMET CET scores. Eligible candidates receive call letters for the Personal Interview

Attend the Personal Interview at AMET University campus, Kanathur, Chennai

Pay the admission fee and submit original documents to confirm the seat allotment

✓ Opt for this if

Keen on digital marketing, social media, or e-commerce growth as a career
Looking for a practical BBA with hands-on tool training from Year 1
Comfortable with Chennai location and AMET’s personalised batch environment
Aiming to work with digital agencies, startups, or brand marketing teams

✗ Skip if

Prefer a general BBA from a larger institution with diverse specialisations
Expecting campus placements from large corporates with organised drive
Looking for a government-funded college with lower tuition fee structures
Need a well-known institutional brand for competitive graduate employment

AMET Business School BBA Digital Marketing Scholarships 2026

Scholarship	Amount	Eligibility
Meritorious Student Scholarship	15% tuition fee concession	90% or above in 10+2 at time of admission
First Graduate Fee Concession	15% tuition fee concession (Year 1)	First graduate in the family
Single Parent Scholarship	15% tuition fee concession	Students from single-parent families
Girl Cadet / Single Girl Child Scholarship	15% tuition fee concession	Female students admitted to AMET
Ex-Servicemen Scholarship	15% tuition fee concession	Wards of ex-servicemen
Tamil Nadu Government Scholarships	As per state government norms	SC/ST/MBC/OBC students from Tamil Nadu

All internal scholarships require annual family income below INR 2,00,000.

Apply for institutional scholarships directly at AMET University, Chennai.

AMET Business School BBA Digital Marketing FAQs

Ques. What tools and platforms are taught in BBA Digital Marketing at AMET?

Ans. BBA Digital Marketing at AMET Business School covers Google Ads, Google Analytics, Meta Ads Manager, Facebook Business Suite, SEO tools, email marketing platforms, and social media scheduling tools. The curriculum also includes content strategy, digital copywriting, influencer marketing, and e-commerce analytics. Students work on live campaigns as part of project modules throughout the programme.

Ques. What are the career options after BBA Digital Marketing from AMET Business School?

Ans. Graduates can pursue careers as digital marketing executives, SEO analysts, social media managers, content strategists, PPC campaign managers, e-commerce coordinators, and growth hackers. Digital agencies, retail brands, e-commerce platforms, IT companies, and startups regularly hire digital marketing professionals. Many BBA Digital Marketing graduates also go on to pursue MBA in Marketing or Digital Business to advance further.

Ques. Is AMET CET mandatory for BBA Digital Marketing admission or is walk-in admission possible?

Ans. All applicants to BBA Digital Marketing at AMET Business School must appear in AMET CET, the institute-level entrance examination. Walk-in or direct admission without the entrance test is not offered. After the CET, shortlisted candidates are called for a Personal Interview, and final admission is based on combined performance in both. Applications are submitted online at ametuniv.ac.in.

Ques. Can a student from a non-Commerce or non-Science background apply for this BBA?

Ans. Yes, BBA Digital Marketing at AMET Business School is open to students from any stream in 10+2, including Arts, Humanities, and Vocational streams, provided they have a minimum 50% aggregate in the qualifying exam. Digital marketing is a skills-driven field and the programme is designed to admit students from diverse academic backgrounds who have an interest in marketing and technology.

Ques. What is the total fee for BBA Digital Marketing at AMET and how is it structured?

Ans. The total fee for the 3-year BBA Digital Marketing programme at AMET Business School is INR 2,34,000. The annual fee is INR 78,000 across all three years, which includes tuition of INR 75,000 and other charges of INR 3,000. Hostel accommodation on campus is optional and is charged separately at up to INR 1,25,000 per year for both Boys and Girls hostels.

Ques. Are there any scholarships available for BBA Digital Marketing students at AMET?

Ans. AMET University offers the Meritorious Student Scholarship (15% tuition fee concession for students with 90% or above in 10+2), the First Graduate Fee Concession, and scholarships for single-parent families, girl students, and wards of ex-servicemen. All institutional scholarships require annual family income below INR 2,00,000. Tamil Nadu government scholarships for SC/ST/MBC/OBC students are also applicable.