Component

Amount (INR)

Year 1 Tuition Fee

INR 92,243

Year 1 Other Charges

INR 7,000

Year 2 Tuition Fee

INR 92,243

Year 2 Other Charges

INR 6,500

Total Fees

INR 1,97,986

UMC MBA Marketing Admission 2027

Event	Date
CAT Registration Closes	Sep 15, 2026
CMAT Registration Closes	Nov 24, 2026 (Tentative)
CAT Exam	Nov 29, 2026
XAT Registration Closes	Dec 6, 2026
CAT Result	Dec 24, 2026 (Tentative)
XAT Exam	Jan 3, 2027
CMAT Exam	Jan 24, 2027 (Tentative)
Academic Session Begins	July 2027 (Tentative)

CUET-PG registration for 2027 admissions is expected to open in December 2026 as per NTA schedule.

Seat allotment for UMC Mathura is through AKTU Counselling conducted after entrance test results.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Any recognised Bachelor’s degree from a recognised university with a minimum of 50% aggregate marks in the qualifying examination (45% for SC/ST and OBC candidates as per AKTU norms)

Valid entrance test score in CUET-PG, CAT, CMAT, or XAT for the relevant admission cycle, to be submitted to the AKTU counselling portal within the stipulated deadline

No upper age bar is prescribed by AKTU for MBA admission and candidates from any recognised university are eligible to apply

Final selection is through AKTU MBA Counselling on the basis of entrance test rank and college-programme preference

Admission Process

Appear in CUET-PG, CAT, CMAT, or XAT in the relevant exam cycle and obtain the official scorecard

After the entrance test result is declared, register on the AKTU online counselling portal and upload the valid scorecard along with academic mark sheets and identity documents

Participate in AKTU MBA Counselling, select UMC Mathura and MBA Marketing as preferences in the online interface, and lock the preference list

Accept the allotted seat within the stipulated time on the AKTU portal and pay the seat acceptance fee to secure the allotment

Report to UMC, Deen Dayal Dham Road, Farah, Mathura, Uttar Pradesh, with the allotment letter and original academic certificates for document verification

Complete tuition fee payment at the college to confirm admission before the academic session begins in July

✓ Opt for this if

Planning a career in sales, brand management, or digital marketing
Based in Mathura, Agra, or the wider western Uttar Pradesh market
Aspiring entrepreneur targeting North India consumer markets
Seeking AKTU-affiliated MBA with total fees under INR 2 lakhs
Looking for a programme that includes mandatory summer industry internship

✗ Skip if

Targeting national FMCG brands that recruit from IIM or top NIRF colleges
Need metro placement with MNC marketing budgets above INR 10 LPA
Seeking marketing roles in Mumbai, Bangalore, or Chennai startups
Prefer a large urban campus with strong marketing alumni and industry events
Require internationally accredited curriculum with global brand exposure

UMC MBA Marketing Scholarships 2027

Scholarship	Amount	Eligibility
NSP Post-Matric Scholarship	As per government norms	SC/ST/OBC/Minority students domiciled in Uttar Pradesh
UP Samaj Kalyan Scholarship	As per government norms	Educationally backward students domiciled in Uttar Pradesh

Apply for government scholarships at scholarships.gov.in or scholarship.up.gov.in before the deadline.

Candidates should keep income certificate and community certificate ready before applying.

UMC MBA Marketing FAQs

Ques. What is the total fee for MBA Marketing at UMC Mathura?

Ans. The total fee for the two-year MBA Marketing programme at Unnati Management College is INR 1,97,986, paid in two annual instalments: INR 99,243 in Year 1 (tuition INR 92,243 and other charges INR 7,000) and INR 98,743 in Year 2. Hostel accommodation is available separately at up to INR 60,000 per year. Fees are governed by AKTU norms and subject to revision by the university.

Ques. What does the MBA Marketing programme at UMC cover?

Ans. The MBA Marketing curriculum at UMC covers consumer behaviour, brand management, digital marketing, sales force management, retail marketing, marketing research, and advertising and media management. The AKTU-prescribed programme includes a mandatory 8 to 10 week summer internship that gives students practical exposure to marketing functions in FMCG, retail, or media organisations. Elective coverage varies as per AKTU curriculum guidelines.

Ques. What career options are available after MBA Marketing from UMC?

Ans. MBA Marketing graduates from UMC can pursue roles such as sales executive, brand manager, digital marketing specialist, market research analyst, territory sales manager, and product manager. FMCG companies, retail chains, e-commerce firms, and advertising agencies operating across the Delhi-NCR and Uttar Pradesh region are among the primary employers for marketing graduates from AKTU-affiliated colleges in Mathura.

Ques. Which entrance exams are accepted for MBA Marketing at UMC?

Ans. UMC Mathura accepts scores from CUET-PG, CAT, CMAT, and XAT for MBA admissions, including the Marketing specialisation. Candidates qualifying these exams register for AKTU MBA Counselling, where seats are allotted based on entrance test rank and college preferences. The minimum eligibility is a Bachelor’s degree with 50% aggregate marks (45% for reserved category as per AKTU norms).

Ques. Is UMC Mathura affiliated to a government university?

Ans. Yes, Unnati Management College is affiliated to Dr. APJ Abdul Kalam Technical University (AKTU), Lucknow, the state technical university of Uttar Pradesh, and is approved by AICTE, New Delhi. The MBA degree awarded is an AKTU-recognised degree. The college campus is located on Deen Dayal Dham Road, Farah, Mathura, Uttar Pradesh, and has been operational since 2009.

Ques. How does AKTU Counselling work for MBA Marketing admission at UMC?

Ans. After qualifying CUET-PG, CAT, CMAT, or XAT, candidates register for AKTU MBA Counselling and list UMC Mathura with MBA Marketing as a preference. Seat allotment is done online based on rank. Allotted candidates report to the college for document verification, pay the fees, and confirm admission. The academic session for the 2027-28 batch is expected to begin in July 2027.