Sri Sharda Group of Institutions Lucknow MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. The total fee for the 2-year MBA in Marketing at SSGI Lucknow is INR 1,50,000 for the full programme, payable as INR 75,000 per year. The programme is affiliated to AKTU and approved by AICTE. An application fee of INR 750 is payable at form submission. Hostel charges are separate. Fees may be revised at the start of each academic year as per AKTU norms and the official fee notification published by Sri Sharda Group of Institutions.

Ans. SSGI accepts valid CAT, MAT, XAT, and CMAT scores for MBA Marketing admission. XAT 2026 was held on January 4, 2026, and CMAT 2026 was held on January 25, 2026. Candidates with valid scores may apply until July 31, 2026. Shortlisted applicants are called for a personal interview at the SSGI campus in Gosaiganj, Lucknow. The final merit list is prepared based on graduation marks and interview performance before admission offers are issued to selected candidates.

Ans. The MBA Marketing degree from SSGI is affiliated to AKTU and approved by AICTE, which means it is widely recognised by employers in Uttar Pradesh and across India for marketing and sales management positions. AKTU-affiliated degrees are accepted by public sector undertakings, government departments, and private companies for managerial recruitment. Graduates may also appear for government competitive examinations, higher education programmes like PhD, and professional certifications post-MBA to strengthen their profiles.

Ans. MBA Marketing graduates can pursue roles in brand management, sales management, digital marketing, market research, advertising, retail management, and business development. Common job profiles include Marketing Manager, Brand Executive, Area Sales Manager, Digital Marketing Analyst, Market Research Analyst, and Product Manager. Companies in FMCG, retail, telecom, banking, and e-commerce regularly hire MBA Marketing professionals. Graduates from SSGI with AKTU degrees find employment across North India and increasingly in metro cities.

Ans. The MBA Marketing curriculum at SSGI under AKTU covers core management subjects in the first year such as Financial Accounting, Organisational Behaviour, Managerial Economics, and Business Communication. The second year delivers specialisation papers including Consumer Behaviour, Brand Management, Advertising and Sales Promotion, Digital Marketing, Retail Management, Product and Pricing Strategy, and Distribution Channel Management. A mandatory summer internship between semesters two and three provides students with practical marketing experience in companies and organisations.

Ans. The MBA Marketing programme at SSGI includes Digital Marketing as a second-year specialisation subject under the AKTU curriculum. Students learn fundamentals of SEO, SEM, social media marketing, email marketing, and digital advertising analytics. Combined with core marketing papers on brand management and consumer behaviour, this equips graduates for digital marketing executive and manager roles. Candidates seeking deeper digital specialisation may also pursue short-term Google or Meta digital marketing certifications alongside their MBA to strengthen their profiles further.