Name: Post Graduate Diploma in Management [PGDM] (Marketing)
Rating: 4.5 (2 reviews)

Content Curator | Updated 3+ months ago

IIEBM IBS Pune offers a prestigious 2-year full-time Post Graduate Diploma in Management (PGDM) with specialization in Marketing. The program is designed for management aspirants seeking expertise in brand management, digital marketing, consumer behavior, and marketing strategy. PGDM Marketing fees total INR 9.25 lakhs for the 2-year program (2026-2028). The program accepts CAT, XAT, MAT, ATMA, and GMAT scores for admission. With an average placement package of INR 7.5 lakhs and highest package reaching INR 30 lakhs, the PGDM Marketing program is popular among professionals seeking specialization in marketing and brand management domains.

Admissions for IIEBM Pune PGDM 2026-2028 batch are ongoing. Application forms opened on September 21, 2025, with an application fee of INR 1,200. The program commences in June 2026. Selection process includes Group Discussion (GD) and Personal Interview (PI) rounds conducted on a rolling basis both online and offline. Candidates can apply through the official IIEBM website (iiebm.com) and must submit valid CAT, XAT, MAT, ATMA, or GMAT scores. Final offers are issued within 2 weeks after completion of selection rounds.

Key Points:

Specialized curriculum focused on brand management, digital marketing, and consumer insights
Industry partnerships with leading FMCG, retail, and e-commerce companies
Hands-on training in marketing analytics and digital marketing tools
Strong emphasis on practical application of marketing concepts through case studies
Mandatory hostel accommodation in first year with optional second year
Comprehensive placement support with dedicated placement cell
Access to state-of-the-art campus facilities and learning resources

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Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

IIEBM Pune Latest Updates and News

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IIEBM IBS PGDM Marketing Fees

The PGDM Marketing program at IIEBM Pune involves a total investment of INR 9.25 lakhs for the 2-year duration (2026-2028). The fee structure includes tuition fees and other academic charges. Hostel fees range from INR 1.6 lakhs to 1.8 lakhs per year (mandatory in first year, optional in second year). The program offers flexible payment options and tie-ups with banks for educational loans including SBI and PNB. A caution deposit of INR 10,000 is refundable.

Fee Structure

Fee Component	Amount (INR)
Tuition Fees (2 Years)	9,25,000
Caution Deposit (Refundable)	10,000
Hostel Fees (Optional, per year)	1,60,000 - 1,80,000
Total Fees (without Hostel)	9,35,000

Caution deposit is fully refundable.
Hostel fees are mandatory in first year and optional in second year.
Educational loans available through SBI, PNB, and other partner banks.
Mess charges approximately INR 75,000 per year with 3-time meals included.

IIEBM IBS PGDM Marketing Admission 2026

IIEBM Pune PGDM follows a merit-based selection process designed to identify candidates with strong academic backgrounds and management potential. The selection process evaluates candidates through entrance exam scores, group discussions, and personal interviews. The program welcomes applications from graduates across all disciplines with minimum 50% marks in their bachelor's degree.

Admission Timeline for 2026 Batch

Event	Timeline
Application Forms Open	September 21, 2025
Application Fee	INR 1,200
GD-PI Rounds	Rolling basis (Online and Offline)
Final Offers	Within 2 weeks after GD-PI
Batch Commencement	June 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree from a recognized university with minimum 50% marks in any discipline
Valid CAT, XAT, MAT, ATMA, or GMAT score
Final year degree students eligible with provisional admission until proof of passing

Admission Process

Online application submission through iiebm.com with entrance exam score and application fee
Shortlisting based on entrance exam percentile and academic performance
Group Discussion (GD) and Personal Interview (PI) conducted at IIEBM Pune campus
Final selection based on overall performance across all components
Document verification and fee payment upon selection

IIEBM Pune: Students' Opinion

AI-Generated Summary based on 2 Reviews

In the 3rd semester, students become eligible for campus placements with notable companies like Deloitte, Aditya Birla Capital, HDFC Life, and others. The placement success rate is over 90%, with an average salary package of 6 lakh INR and the highest reaching 12 lakh INR. The college also offers internships with companies such as IDBI Federal and Raynalytics, giving students hands-on experience in roles including marketing and B2B sales data analysis.

The course fee is 750,000 INR. Scholarships are available based on academic performance, sports achievements, work experience, and criteria such as participation in organizations like NCC or being a ward of armed forces or government personnel. Students from economically challenged backgrounds may also qualify for scholarships. No specific policy regarding fee hikes is mentioned.

By Collegedunia’s Personal AI

IIEBM IBS PGDM Marketing Scholarships 2026

IIEBM Pune offers merit-based scholarships for deserving students based on entrance exam performance and academic excellence. Scholarships are awarded based on performance in academics (10th, 12th, and graduation), sports achievements, work experience, NCC/NSS/RSP participation, and special categories including wards of armed forces personnel and government employees. Additionally, the institute provides financial assistance options through partnerships with banks for educational loans. Students from economically challenged backgrounds are also considered for financial support.

IIEBM IBS PGDM Marketing Placement 2026

IIEBM Pune PGDM has demonstrated strong placement outcomes with consistent industry demand for graduates. The 2025-2026 placement statistics show an average package of INR 7.5 lakhs with highest package reaching INR 30 lakhs. PGDM Marketing graduates are placed in key roles across domains including brand management, digital marketing, product management, and marketing analytics sectors. Notable recruiters include leading FMCG, retail, e-commerce, and consulting companies. The program offers strong placement support through dedicated placement cell and industry partnerships.

Placement Statistics

Placement Metric	Value
Average Package	INR 7.5 lakhs
Highest Package	INR 30 lakhs

IIEBM IBS PGDM Marketing FAQs

Q1: What is the difference between PGDM Marketing and general PGDM at IIEBM Pune?

Ans. PGDM Marketing is a specialized 2-year program with focused curriculum on brand management, digital marketing, consumer behavior, and marketing strategy. General PGDM offers broader management education. The Marketing specialization provides deeper expertise in marketing domain with industry-specific case studies and projects from leading brands.

Q2: Is hostel accommodation mandatory at IIEBM Pune?

Ans. Hostel accommodation is mandatory in the first year at IIEBM Pune. In the second year, students can choose to stay in private accommodations. Hostel fees range from INR 1.6 lakhs to 1.8 lakhs per year including 3-time meals.

Q3: What is the average salary package after PGDM Marketing from IIEBM Pune?

Ans. The average placement package for PGDM Marketing at IIEBM Pune is INR 7.5 lakhs per annum. The highest package reaches INR 30 lakhs, representing strong return on investment considering the total program fees of INR 9.25 lakhs.

Q4: Does IIEBM Pune offer scholarships for PGDM students?

Ans. Yes, IIEBM Pune offers merit-based scholarships based on entrance exam performance, academic excellence, sports achievements, work experience, and special categories. Additionally, financial assistance is available through educational loans from partner banks like SBI and PNB.

Q5: What entrance exams are accepted for PGDM admission at IIEBM Pune?

Ans. IIEBM Pune accepts CAT, XAT, MAT, ATMA, and GMAT scores for PGDM admission. Candidates can apply with any of these valid entrance exam scores. The selection is based on entrance exam percentile, academic performance, and performance in GD-PI rounds.

Q6: What are the career prospects after PGDM Marketing from IIEBM Pune?

Ans. PGDM Marketing graduates from IIEBM Pune have strong career prospects with placement in leading FMCG, retail, e-commerce, and consulting companies. Graduates transition into roles such as Brand Manager, Product Manager, Digital Marketing Manager, and Marketing Analyst across various sectors with average package of INR 7.5 lakhs.