The MBA (Digital Strategy and Applied Marketing) programme at B.N.M. Institute of Technology (BNMIT), Bangalore, is a two-year full-time postgraduate management degree affiliated to Visvesvaraya Technological University (VTU), Belgaum, and approved by AICTE. BNMIT holds NAAC Grade A (3.1) accreditation and autonomous institution status. The curriculum covers digital marketing, brand management, consumer behaviour, marketing research, social media strategy, and e-commerce, spread across four semesters with case studies, industry interaction, and a dissertation project. The Digital Strategy and Applied Marketing specialisation covers digital channels, brand strategy, consumer insights, and integrated marketing communications, preparing graduates for marketing and sales roles in Bangalore’s technology and consumer industries. The 2024 placement season at BNMIT recorded a highest package of INR 29.63 LPA and an average package of INR 6.16 LPA.
📋 Admission Status: Admissions to the MBA (Digital Strategy and Applied Marketing) programme at BNMIT Bangalore for 2026-28 are open through K-PGCET counselling and management quota; apply at bnmit.org.
Key Points
- BNMIT MBA (Digital Strategy and Applied Marketing) is VTU-affiliated and AICTE-approved, offered by a NAAC Grade A (3.1) autonomous institution in Bangalore.
- Specialises in digital marketing and allied management disciplines across four semesters.
- Total fees for the two-year programme are INR 8,00,000 (management quota tuition); PGCET-quota fees are government-regulated.
BNMIT Bangalore MBA (Digital Strategy and Applied Marketing) Fees
| Component | Amount (INR) |
|---|
| Annual Tuition Fee | INR 4,00,000 |
| Total Fees (2 Years) | INR 8,00,000 |
- Management quota fees; PGCET-quota fees are Karnataka government-regulated.
- Additional university, exam, and skill dev fees may apply.
- Confirm all-inclusive fee schedule at bnmit.org before admission.
BNMIT Bangalore MBA (Digital Strategy and Applied Marketing) Admission 2026
Important Dates
| Event | Date |
|---|
| CMAT Exam | Jan 25, 2026 |
| KMAT Session 1 | February 22, 2026 |
| KMAT Session 2 | May 31, 2026 |
| K-PGCET (MBA) Exam | June 14, 2026 |
| K-PGCET Result | July 8, 2026 (Tentative) |
| K-PGCET Counselling / BNMIT Seat Allotment | August 2026 |
| BNMIT Management Quota Applications (GD + PI) | Open at bnmit.org |
| Classes Commence | September 2026 |
Entrance Exam Dates
| Exam | Registration End | Exam Date | Result |
|---|
| CAT 2025 | Sep 20, 2025 | Nov 30, 2025 | Dec 24, 2025 |
| CMAT | November 24, 2025 | Jan 25, 2026 | February 13, 2026 |
| KMAT (Session 2) | May 11, 2026 | May 31, 2026 | June 18, 2026 |
| K-PGCET (MBA) | April 8, 2026 | June 14, 2026 | July 8, 2026 (Tentative) |
- PGCET quota: register KEA counselling at kea.kar.nic.in after result.
- Management quota: apply at bnmit.org; attend GD and PI.
- Seats limited; apply early for management quota admission.
The dates mentioned above are tentative and subject to change.
Eligibility Criteria
- Candidates must hold a bachelor’s degree in any discipline from a recognised university with a minimum aggregate of 50 percent marks.
- Karnataka SC/ST/OBC Category 1 candidates require a minimum aggregate of 45 percent in the qualifying degree.
- Candidates appearing in the final year of graduation may apply provisionally, subject to meeting the eligibility criteria before admission.
- A valid score in CAT, CMAT, KMAT, or K-PGCET is required; management quota candidates are further shortlisted through GD and PI at BNMIT.
Admission Process
- Obtain a valid score in CAT, CMAT, KMAT, or K-PGCET.
- Karnataka residents applying under the PGCET quota should register for K-PGCET counselling at kea.kar.nic.in and select BNMIT in their preference list.
- Management quota applicants should apply online at bnmit.org, upload graduation mark sheets and entrance exam scorecard, and await the GD and PI call letter.
- Attend the Group Discussion and Personal Interview at the BNMIT campus in Bangalore.
- Upon selection, pay the first-year tuition fee and complete enrolment formalities at the BNMIT admissions office.
✓ Opt for this if
- Bangalore-based graduates targeting digital marketing and e-commerce careers
- Students seeking affordable VTU-affiliated MBA with tech-sector placement focus
- Candidates with prior interest in social media strategy or brand work
- Fee-sensitive students wanting AICTE-approved management education in Bangalore
- Aspirants aiming for marketing roles in Bangalore IT and consumer companies
✗ Skip if
- Candidates needing IIM or top-ranked MBA for consulting or investment banking entry
- Students targeting pan-India or global brand management placements
- Those preferring heavy BFSI or finance curriculum over marketing focus
- Candidates who need brand prestige for senior management roles outside Bangalore
BNMIT Bangalore MBA (Digital Strategy and Applied Marketing) Scholarships 2026
| Scholarship | Amount | Eligibility |
|---|
| BNMIT Merit Scholarship | Special fee reduction | Outstanding academic merit, sports achievement, or cultural distinction; awarded at BNMIT discretion |
| Karnataka Government PG Scholarship | As per government norms | SC/ST/OBC/Minority PG students from Karnataka; apply via state scholarship portal |
| AICTE Pragati Scholarship (Girls) | Up to INR 50,000 per year | Female students in AICTE-approved programmes; family income below INR 8,00,000 per year |
| Central Sector Scholarship (NSP) | Up to INR 20,000 per year | Meritorious PG students; family income below INR 8,00,000; apply at scholarships.gov.in |
- Merit-based fee concessions available; contact BNMIT admissions for eligibility.
- Karnataka scholarship: register NSP and state portal after joining.
- AICTE Pragati (girls): INR 50,000/year; apply AICTE portal in October.
![B. N. M. Institute of Technology - [BNMIT]](https://img.collegedunia.com/public/college_data/images/logos/1590648688678298281120869068037852530040662842146816n.jpg?h=71.7&w=71.7&mode=stretch)
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