M.S in Marketing and Consumer Studies from University of Guelph 2025 Entry: Fees, Eligibility, Entry Requirements, Admission Deadlines & Scholarships

M.S in Marketing and Consumer Studies from University of Guelph – Overview

The MSc in Marketing and Consumer Studies at the University of Guelph is a graduate program offered by the Gordon S. Lang School of Business and Economics. This thesis-based program provides advanced training in marketing and consumer behavior, focusing on both theoretical knowledge and practical research skills. The curriculum includes core courses such as Consumption Behaviour Theory, Research Methods in Marketing and Consumer Studies, Marketing Theory, and Multivariate Research Methods, with electives in areas like Qualitative Methods: Consumer Research, Consumption Behaviour Theory II, and Marketing Management. Students will also complete a thesis under the supervision of a faculty member, preparing them for careers in marketing research, brand management, advertising, and consumer behavior analysis, or further academic research. Applicants must hold a four-year Honours degree with a minimum B average and demonstrate proficiency in English through standardized tests like IELTS, TOEFL, PTE Academic, or Duolingo English Test.

M.S in Marketing and Consumer Studies from University of Guelph – Fees

The annual cost of pursuing the M.S in Marketing and Consumer Studies from the University of Guelph is approximately $34654 this includes around $15578 in tuition fees and about $19076 in estimated living expenses, covering housing, Food, Utilities, personal expenses, Books & Supplies and health insurance.

M.S in Marketing and Consumer Studies from University of Guelph – Dates

Applications to the MSc in Marketing and Consumer Studies at the University of Guelph are accepted Fall Intakes Only, with the deadlines of Fall 2026 Intake is 15 January 2026 and Documents Submission Deadline for Fall 2026 Intake is 1 February 2026

M.S in Marketing and Consumer Studies from University of Guelph – Modules

The M.S in Marketing and Consumer Studies follows the following module structure: