Ph.D Marketing at UC-Berkeley [UC BERKELEY], Berkeley Fees, Entry Requirement & Application Deadline

Ph.D in Marketing at University of California: Fees, Eligibility, Entry Requirements, Admission Deadlines & Scholarships

Berkeley, CaliforniaLocation
UniversitySchool type
Estd1868established year
43204enrollment
Public
Berkeleycampus
6.9/10

Doctor of Philosophy [Ph.D] (Marketing)

5 years
Full Time
On Campus

Field of Study

Ranked #8 out of 1502 by THE Global Ranking 2023

$16,540 /Yr


Important Alert

  • Application Deadline For Fall 2026 Intake - Dec 4, 2025

Tuition Fees

Year1st Year Fees
Tuition Fees$16540

Other Expenses

HeadAvg Cost Per Year
Food$8154
Transportation$3112

Previous Year Tuition Fees

Year1st Year Fees
2024$12762

Important Dates

  • The Upcoming Deadline for Fall 2026 Intake is Tentative Based on Previous Year’s
EventApplication Date
Application Deadline For Fall 2026 Intake Dec 4, 2025

Applications are now Passed for Fall 2025 Intake, with classes starting on September 2025. The course covers topics such as advanced seminars in Consumer Behavior, Choice Models, Marketing Strategy, and Special Topics in Marketing.

The Ph.D in Marketing from University of California includes the following modules:

 Years

 Core Modules

 Optional Modules

Year 1

  • Marketing Seminars (Consumer Behavior, Choice Models, Marketing Strategy)

  • Special Topics in Marketing

  • Microeconomics

  • Econometrics

  • Psychology (Cognitive, Social, Behavioral Decision Theory)

 NA
 Year 2
  • Advanced Marketing Seminars (Consumer Behavior, Choice Modeling, Marketing Strategy)

  • Quantitative Research Methods

  • Experimental Design

  • Statistical Analysis

  • Advanced Consumer Behavior

  • Advanced Choice Modeling

  • Advanced Marketing Strategy

 Year 3
  • Dissertation Research (Development and Completion)

  • Brand Management

  • Pricing Strategies

  • Advertising and Promotion

  • Behavioral Economics

  • Advanced Statistical Methods

  • Consumer Neuroscience

 Year 4 – Year 5
  • Dissertation work and final defense.

 NA

Eligibility & Entry Requirement

 Requirement Type

 Details

 School Name

 Haas School of Business

Academic Qualification

  • Educational Background:
    • Bachelor's degree from an accredited institution.
    • No specific major required.
    • Previous graduate work or an MBA is not mandatory.
    • Strong quantitative and qualitative skills are encouraged.
  • GPA Requirement:  Specific GPA not mentioned, But minimum Average is 3.0 on a 4.0 scale. 
  • Standardized Tests:
    • GRE or GMAT scores are required.
    • No minimum score specified.
    • GRE is preferred, but GMAT is accepted.
    • Scores must be from tests taken within the last 5 years.
 GRE/GMAT Score
  • GRE Verbal: 160–165 & GRE Quantitative: 160–168.
  • GMAT: 710–730.

English Language Requirement

  • TOEFL iBT: 90.
  • IELTS: 7.0.

Documents Required

  • Academic Transcripts and Certificates.
  • Proof of English Language Proficiency.
  • Statement of Purpose (SOP).
  • Letter of Recommendation (LOR).
  • Proof of Work Experience (If Have).
  • Copy of Passport.
  • Curriculum Vitae (CV).

Application Link

Application Link

Application Fee

 $155


Scores Required

7.0 / 9

Avg. Score in

IELTS

90 / 120

Avg. Score in

TOEFL

3 / 4

Minimum gpa

GPA

155

Application Fees


Ranking

20252024

QS World University logo
Marketing 14 out of 100 in Global Ranking
( #6 out of 15 in USA 2025)

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TOP Scholarships

Scholarship nameAward amountEligibility
Berkeley-Haas Ph.D. Full Funding PackageFull tuition + fees + stipendAll admitted Ph.D. students (5 years)
Berkeley FellowshipMulti-year stipend + full tuitionOutstanding new Ph.D. admits (academic merit)
Graduate Student Instructor (GSI)Salary + tuition remissionPh.D. students serving as teaching assistants
Graduate Student Researcher (GSR)Salary + tuition remissionPh.D. students assisting with faculty research



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Scholarship Grants & Financial Aids

NameScholarship Per StudentLevel of StudyType
Hani Zeini ScholarshipScholarship per student$ 1,000/Yr$1,000Level Of StudyBachelorTypeMerit-Based
Arkansas ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeCollege-Specific
QS scholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
SWE ScholarshipsScholarship per studentVariable AmountLevel Of StudyBachelorTypeMerit-Based
Young Women in Public Affairs AwardScholarship per student$ 5,000/Yr$5,000Level Of StudyBachelorTypeMerit-Based
Young Professionals ProgramScholarship per studentVariable AmountLevel Of StudyDoctorateTypeMerit-Based

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