Component

Amount (INR)

Programme Fee (3 Years)

INR 3,84,000

Hostel Charges (Optional)

INR 1,76,000 per year

Total Fees (Hostel Charges Separate)

INR 3,84,000

KKMU BBA Digital Marketing Admission 2026

Event	Date
Academic Session Begins	July 2026

KKMU accepts applications for both July and January intake cycles each year.

Apply online at admissions.kkmu.edu.in with a non-refundable INR 450 application fee.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Pass in Class XII (10+2) from any recognised board in any stream with at least 45% aggregate marks.

5% relaxation in minimum marks applicable for SC, ST, OBC, and EWS category candidates.

No separate entrance examination required, admission is based on Class XII aggregate percentage.

Admission Process

Submit the online application at admissions.kkmu.edu.in with a non-refundable application fee of INR 450.

Merit list prepared based on Class XII aggregate marks across all streams.

Receive a provisional admission offer and pay the INR 10,000 registration deposit to secure the seat.

Complete document verification and enrolment formalities at the KKMU Administrative Office.

Attend the orientation programme and commence the July 2026 academic session.

✓ Opt for this if

You want a BBA with practical digital skills in SEO, SEM, content, and social media marketing.
You are a Class XII student in Chhattisgarh looking for an affordable marketing-focused BBA.
Your Class XII marks are 80% or above, qualifying you for a full tuition scholarship.
You aim to work in digital agencies, e-commerce, or marketing departments after graduation.

✗ Skip if

You target campus placements from a nationally ranked marketing or BBA programme.
You want to work with FMCG brands that recruit exclusively from metro B-school campuses.
You need a large city campus with tech-company and digital-agency recruiter access.

KKMU BBA Digital Marketing Scholarships 2026

Scholarship	Amount	Eligibility/Schedule
KKMU Merit Scholarship	25% to 100% on tuition	60 to 69.99% in Class XII earns 25%, 70 to 74.99% earns 50%, 75 to 79.99% earns 75%, 80% and above earns 100%
KKMU Additional Scholarship	20% on tuition	Siblings of KKMU students, single girl child, SC/ST/OBC, or defence personnel families
Chhattisgarh State Post-Matric Scholarship	As per state norms	SC/ST/OBC domicile students, apply via Chhattisgarh state scholarship portal
NSP Central Sector Scholarship	INR 12,000 per year	Top 20 percentile Class XII students with family income below INR 8 lakh

KKMU merit scholarship disbursed based on Class XII marks at the time of admission.

State and central government scholarships applied via respective official portals.

Additional 20% discount available for siblings or single girl child at KKMU.

KKMU BBA Digital Marketing FAQs

Ques. What is the total fee for BBA Digital Marketing at KKMU?

Ans. The total programme fee for the 3-year BBA in Digital Marketing at KK Modi University is INR 3,84,000, payable at INR 1,28,000 per year across six semesters. Hostel charges of INR 1,76,000 per year are optional and not included in this total. Students who scored 80% or above in Class XII qualify for a 100% merit scholarship on tuition fees, reducing the effective total cost to nil for top-performing candidates.

Ques. What subjects are covered in the BBA Digital Marketing curriculum at KKMU?

Ans. The BBA in Digital Marketing at KKMU covers business management fundamentals alongside digital marketing-specific courses including search engine optimisation, search engine marketing, social media marketing, content strategy, email marketing, digital advertising, web analytics, and consumer behaviour in digital channels. The curriculum also includes general business subjects like financial accounting, organisational behaviour, and business communication to provide a complete management foundation alongside the digital marketing specialisation.

Ques. What digital tools do BBA Digital Marketing students learn at KKMU?

Ans. Students pursuing BBA Digital Marketing at KKMU are typically exposed to tools and platforms including Google Ads, Meta Ads Manager, Google Analytics, SEMrush or similar SEO tools, Canva or basic design software, and social media scheduling and management platforms. The programme focuses on practical, campaign-oriented learning that prepares graduates to manage digital marketing operations, measure performance using analytics dashboards, and build brand presence across digital channels for businesses of varying scale.

Ques. What scholarships are available for BBA Digital Marketing at KKMU?

Ans. KKMU offers merit scholarships of 25% to 100% on tuition based on Class XII marks: 25% for 60-69.99%, 50% for 70-74.99%, 75% for 75-79.99%, and 100% for 80% and above. An additional 20% discount is available for siblings of current KKMU students, single girl children, SC/ST/OBC candidates, and defence personnel families. The NSP Central Sector Scholarship provides INR 12,000 per year for eligible students with family income below INR 8 lakh and top 20 percentile Class XII marks.

Ques. What career paths are open after BBA Digital Marketing from KKMU?

Ans. Graduates of the BBA in Digital Marketing from KKMU can pursue roles such as Digital Marketing Executive, Social Media Manager, Content Strategist, SEO Analyst, Performance Marketing Specialist, and Brand Communications Associate. These roles are in demand across digital agencies, e-commerce companies, media houses, retail brands, and startup ventures. Many graduates also pursue an MBA in Marketing or a postgraduate digital marketing certification to advance into marketing management roles.

Ques. Does KKMU BBA Digital Marketing require any entrance exam for admission?

Ans. No, the BBA in Digital Marketing at KK Modi University does not require any standardised entrance examination for admission. Selection is entirely merit-based, using the candidate’s aggregate marks in Class XII from any stream and any recognised board. Candidates with at least 45% marks in Class XII are eligible to apply, and admission is confirmed upon submission of the online application, merit evaluation, and payment of the INR 10,000 registration deposit.