KKMU EMBA Marketing FAQs
Ques. What is the total fee for the KKMU EMBA Marketing programme?
Ans. The total programme fee for the 2-year Executive MBA in Marketing at KK Modi University is INR 4,38,625, payable across four semesters. Students who scored 60% or above in their qualifying degree are eligible for KKMU’s merit scholarship. Those with 80% or above marks receive a 100% tuition waiver, substantially reducing the effective cost of completing this executive marketing credential.
Ques. What subjects are covered in the KKMU EMBA Marketing specialisation?
Ans. The KKMU Executive MBA in Marketing covers brand management, consumer behaviour, digital marketing, integrated marketing communications, marketing research, pricing strategy, and sales management across its four semesters. The curriculum is tailored for mid-career professionals in marketing or sales who want to build strategic marketing capabilities. Subjects like digital channels, marketing analytics, and market segmentation form core components of the specialisation curriculum.
Ques. Is marketing work experience required for KKMU EMBA Marketing admission?
Ans. Work experience in marketing, sales, advertising, or a related commercial field is preferred for the KKMU EMBA Marketing specialisation, as the programme is designed for professionals already operating in these domains. There is no strict experience requirement, however. Candidates without prior marketing work experience but with a relevant academic background and a clear interest in marketing leadership roles will be evaluated during the Personal Interview stage of admission.
Ques. What scholarships are available for KKMU EMBA Marketing students?
Ans. KKMU offers a merit scholarship of 25% to 100% on tuition fees based on qualifying degree marks: 25% for 60-69.99%, 50% for 70-74.99%, 75% for 75-79.99%, and 100% for 80% and above. The NSP Central Sector Scholarship provides INR 12,000 per year for eligible students with family income below INR 8 lakh and top 20 percentile marks. Apply for NSP via the scholarships.gov.in portal.
Ques. What career roles can I pursue after the KKMU EMBA in Marketing?
Ans. Graduates of the KKMU Executive MBA in Marketing are prepared for roles such as Marketing Manager, Brand Manager, Digital Marketing Head, Sales Manager, and Product Manager. The specialisation is particularly relevant for professionals in Chhattisgarh and central India working in FMCG, retail, services, and manufacturing, where marketing leadership roles have consistent demand. For those already in marketing roles, the EMBA credential supports advancement to senior management positions at their current organisations.
Ques. Does KKMU EMBA Marketing offer both July and January intake?
Ans. Yes, KK Modi University offers both a July and a January intake for the Executive MBA in Marketing. This means working professionals can choose the batch that best fits their career timeline and personal commitments, rather than being tied to a single annual admission cycle. Both batches follow the same programme structure, cover the same curriculum, and result in the same qualification upon completion of all four semesters.


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