KK Modi University Bhilai Bachelor of Business Administration [BBA] Sales and Network Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. Candidates applying for BBA Sales and Marketing at KK Modi University must have passed Class XII (10+2) from any recognised board in any stream with a minimum aggregate of 45%. No entrance test is required. A 5% relaxation in qualifying marks is available for SC/ST/OBC/EWS candidates. Selection is based entirely on Class XII performance, making the programme accessible to students from commerce, science, and arts backgrounds alike.

Ans. The total programme fee for BBA Sales and Marketing at KKMU is INR 3,84,000 for the complete 3-year programme at INR 1,28,000 per year. Optional hostel charges of INR 1,76,000 per year are excluded from the programme fee total. KKMU merit scholarships of up to 100% on tuition are available for students scoring 80% or above in Class XII, and a 25% scholarship applies to students with 60-69.99% in Class XII.

Ans. The BBA Sales and Marketing curriculum at KKMU includes core management courses and specialisation subjects covering business-to-business marketing, buyer behaviour, marketing on the internet, marketing research, sales management, customer relationship management, and distribution channel management. Liberal arts electives and a mandatory internship in a sales or marketing role are also integrated into the 129-credit 6-semester programme.

Ans. Graduates of BBA Sales and Marketing from KK Modi University can work as Sales Executive, Marketing Coordinator, Business Development Associate, Channel Partner Manager, Key Accounts Manager, and E-commerce Sales Analyst in FMCG, retail, consumer electronics, pharmaceuticals, and e-commerce companies. The programme prepares students for frontline sales roles that lead to managerial positions with experience. An MBA in Marketing or Sales further accelerates career progression.

Ans. Yes, the BBA programme at KK Modi University includes a mandatory internship component. Students working in sales and marketing specialisations can access internship roles through KKMU’s corporate network with Godfrey Phillips India, Modicare Limited, Indofil Industries, and over 50 other companies that recruit from the campus. The university’s 70% experiential learning model integrates live sales projects and market case studies throughout the 3-year programme.

Ans. BBA Sales and Marketing at KKMU places greater emphasis on direct selling techniques, B2B and B2C sales strategy, buyer behaviour, and field sales operations, while BBA Marketing covers a broader mix of brand management, advertising, digital channels, and consumer insights. The Sales and Marketing specialisation is suited to students who want to build careers in frontline revenue generation and key account management. Both programmes share the same total fee and campus infrastructure at KKMU.