Content Curator | Updated on - Mar 31, 2026

The Master of Business Administration [MBA] with Marketing specialisation at LJ University is offered through the L.J. Institute of Management Studies (LJIMS), one of Gujarat's well-established management institutes. The programme is a 2-year full-time on-campus course spanning 4 semesters, covering core management subjects alongside Marketing specialisation topics such as Consumer Behaviour, Brand Management, Digital Marketing, Sales and Distribution Management, Advertising and Promotion, Retail Management, and Market Research. The tuition fee is Rs. 1,03,000 per year (2026-27), making the total tuition Rs. 2,06,000 for the 2-year programme. The total MBA intake at LJIMS is 509 seats across all specialisations. Admission is through ACPC (Admission Committee for Professional Courses) counselling based on CMAT or CAT scores. The Marketing specialisation is one of the most popular at LJIMS, given the strong demand for marketing professionals across FMCG, retail, e-commerce, and digital sectors in Gujarat and beyond.

Admissions for 2026-27 are currently in progress. CAT 2025-based early admissions for Centre of Excellence (CoE) institutes are ongoing (March 2026). CMAT-based ACPC counselling for the 2026-27 session is expected to begin around May-June 2026 after CMAT 2026 results are declared.

Key Points

LJIMS is one of the largest MBA institutes in Gujarat with a total intake of 509 seats, offering specialisations in Finance, Marketing, Human Resources, and Business Analytics.
The programme is AICTE-approved and affiliated with LJ University, with admission through the state-level ACPC counselling process.
The Marketing curriculum integrates digital marketing, social media strategy, and e-commerce alongside traditional marketing subjects, keeping pace with industry trends.
A mandatory internship is provided after Semester 2, giving Marketing students hands-on experience in sales, brand management, or digital marketing roles.
The placement cell (L.J. Industry Interaction and Placement Cell) operates year-round with structured pre-placement training including aptitude, GD/PI, and mock interviews.
Students have access to a 7,000+ strong alumni network, with many alumni in senior marketing and brand management roles across FMCG, retail, and digital companies.

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Highlights
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Scholarships
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FAQs

LJ University Latest Updates and News

Key Updates1

Other Updates1

01 May, 2026 LJ University Admission 2026-27 is open for various MBA Marketing programs. Interested candidates can apply @ljku.edu.in.

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MBA/MCA (Gujarat ACPC)1

LJU MBA (Marketing) Fees

The MBA Marketing programme at LJ University is priced at Rs. 1,03,000 per year (2026-27), making the total tuition Rs. 2,06,000 for the 2-year programme. This is one of the most affordable AICTE-approved MBA programmes in Ahmedabad. Hostel accommodation is optional and available separately. Fees can be paid in instalments as per university norms.

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee (Per Year)	1,03,000
Tuition Fee (2 Years Total)	2,06,000
Total Academic Fees	2,06,000

Hostel fees (optional): Rs. 72,000 to Rs. 1,44,000 per year depending on room type and gender.
Hostel is not mandatory.
Fee payment can be made via cash or bank transfer; instalment options are available.
Application form fee is non-refundable.
Fee structure is as per 2026-27; the 2024-25 fee was Rs. 99,000/year (Rs. 1,98,000 total).
Digital Gujarat scholarship of Rs. 10,000 is available for eligible students.

LJU MBA (Marketing) Admission 2026

MBA Marketing admissions at LJ University are conducted through ACPC (Admission Committee for Professional Courses), Gujarat, based on CMAT or CAT scores. The process involves online registration on the ACPC portal, document verification, and seat allotment through multiple counselling rounds. For the 2026-27 session, CAT 2025-based early admissions for CoE institutes are currently ongoing (March 2026), while CMAT-based admissions are expected to begin after CMAT 2026 results in May-June 2026.

LJ University MBA Marketing Admission Dates

Event	Date
CAT 2025-Based ACPC MBA CoE Round 1 (Ongoing)	March 2026
ACPC MBA CMAT-Based Registration (2026-27, Tentative)	May - June 2026
ACPC MBA Counselling Rounds (2026-27, Tentative)	June - July 2026
Batch Commencement (Tentative)	July - August 2026

CMAT Exam Dates

Event	Date
CMAT 2025-26 Registration Start	17 October 2025
CMAT 2025-26 Registration End	24 November 2025
CMAT 2025-26 Admit Card	21 January 2026
CMAT 2025-26 Exam Date	25 January 2026
CMAT 2025-26 Answer Key	31 January 2026
CMAT 2025-26 Result	13 February 2026

Note: CMAT 2025-26 has been completed. Students with valid CMAT 2025-26 scores can apply for ACPC MBA 2026-27 counselling. CAT 2025 scores are also accepted for CoE institute admissions through a separate ACPC process.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed a Bachelor's degree (any discipline) from a recognised university with a minimum of 50% aggregate marks (45% for SC/ST candidates).
Valid CMAT or CAT score is required for ACPC counselling.
Final year graduation students may apply provisionally, subject to producing the final marksheet before admission confirmation.

Admission Process

Appear for CMAT (January) or CAT (November) and obtain a valid score.
Register on the ACPC portal (gujacpc.admissions.nic.in) during the MBA registration window.
Fill in college and specialisation preferences during choice filling.
Participate in ACPC counselling rounds; seat allotment is based on CMAT/CAT score, category, and preference order.
Report to LJ University (LJIMS) for document verification and fee payment to confirm the allotted seat.
Attend GD/PI rounds if required by the institute for final admission confirmation.

LJU MBA (Marketing) Scholarships 2026

LJ University facilitates access to government and institutional scholarships for MBA Marketing students. Given the affordable fee structure, scholarships can significantly reduce the net cost of the programme. Students are encouraged to apply for scholarships at the time of admission.

Available Scholarships

Scholarship	Eligibility	Amount
Digital Gujarat Scholarship (SC/ST/OBC/SEBC/EWS)	Students from SC, ST, OBC, SEBC, or EWS categories	Varies; covers a portion of tuition fees
Mukhyamantri Yuva Swavalamban Yojana (MYSY)	Students who scored 80 percentile or above in graduation	Up to Rs. 10,000 per year (for PG)
NSP (PM-USP Yojana)	80% in qualifying exam, AICTE-recognised programme, parental income up to Rs. 4.5 Lakhs	Up to Rs. 82,000 per annum
National Scholarship for Minority Students	Students from minority communities	Varies; applied via scholarships.gov.in
AICTE Pragati Scholarship	Female students pursuing AICTE-approved technical/management programmes	Varies

Digital Gujarat scholarship of Rs. 10,000 has been confirmed by student reviews.
Scholarship applications should be submitted through the respective government portals (digitalgujarat.gov.in, mysy.guj.nic.in, scholarships.gov.in).
All scholarships require maintenance of minimum attendance and academic performance.

LJU MBA (Marketing) Placement 2026

LJIMS has a strong placement record for its MBA programme, with Marketing being one of the most popular specialisations. The placement cell operates year-round and has consistently achieved high placement rates. Marketing graduates are placed across FMCG, retail, e-commerce, digital marketing agencies, and consulting firms. As per NIRF 2024 data, 265 out of 297 graduating students were placed, with a median salary of Rs. 4.12 LPA. Student reviews report the highest package at Rs. 34 LPA and an average of Rs. 5-9 LPA.

Placement Statistics

Placement Parameter	Details
Placement Rate	80% - 98%
Highest Package	Rs. 34 LPA
Average Package	Rs. 5 - 9 LPA
Median Salary (NIRF 2024)	Rs. 4.12 LPA
Minimum Package	Rs. 2.8 LPA
Top Recruiting Sectors	FMCG, Retail, E-commerce, Digital Marketing, Consulting

Top Recruiters (Marketing): Reliance Retail, Nestle, HUL, Amazon, Flipkart, Zomato, Swiggy, Marico, Godrej, and leading digital marketing agencies and consulting firms.

LJU MBA (Marketing) FAQs

Ques. Is MBA Marketing at LJIMS better than MBA Finance for students from a non-commerce background?

Ans. MBA Marketing is generally considered more accessible for students from diverse academic backgrounds (arts, science, engineering) compared to Finance, which benefits from a commerce or accounting foundation. Marketing roles in sales, brand management, and digital marketing are open to graduates from any stream. If you have strong communication skills, creativity, and an interest in consumer behaviour, MBA Marketing at LJIMS is a strong choice regardless of your undergraduate background.

Ques. How strong is the digital marketing component in the MBA Marketing curriculum at LJIMS?

Ans. The MBA Marketing curriculum at LJIMS has been updated to include Digital Marketing, Social Media Marketing, E-commerce Management, and Data-Driven Marketing alongside traditional subjects. Given the rapid growth of digital marketing roles in India, this is a significant advantage. Students also benefit from industry guest lectures and live projects that provide practical exposure to digital tools and platforms.

Ques. What is the typical salary for MBA Marketing graduates from LJIMS in their first job?

Ans. Based on placement data and student reviews, MBA Marketing graduates from LJIMS typically receive starting salaries in the range of Rs. 3 to 6 LPA for roles in sales, brand management, and digital marketing. High-performing students placed in FMCG companies or e-commerce firms can receive packages of Rs. 6-10 LPA. The highest package reported is Rs. 34 LPA, though this is for exceptional candidates. The median salary as per NIRF 2024 data is Rs. 4.12 LPA.

Ques. Does LJIMS provide live projects or industry exposure specifically for MBA Marketing students?

Ans. Yes. LJIMS emphasises practical learning through live projects, case studies, and industry interactions. Marketing students work on real brand campaigns, market research projects, and digital marketing assignments as part of their coursework. The mandatory internship after Semester 2 provides direct industry exposure, and many students work with FMCG, retail, or digital companies during their internship period.

Ques. Can engineering or science graduates apply for MBA Marketing at LJ University through ACPC?

Ans. Yes. ACPC MBA admissions are open to graduates from any discipline, including engineering, science, arts, and commerce, as long as they have a minimum of 50% aggregate marks in graduation and a valid CMAT or CAT score. Many engineering graduates choose MBA Marketing to transition into business roles, and LJIMS welcomes students from diverse academic backgrounds.

Ques. How does the ACPC counselling process work for MBA Marketing at LJ University? Can I specifically choose the Marketing specialisation?

Ans. During ACPC counselling, students fill in their college and course preferences. For LJ University (LJIMS), you can indicate your preference for MBA Marketing as a specialisation. However, the final specialisation allotment depends on seat availability and your ACPC rank. Since LJIMS has a large intake of 509 seats across all specialisations, most students who are allotted LJIMS through ACPC can generally secure their preferred specialisation. It is advisable to list your specialisation preference clearly during choice filling.

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LJ University MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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