Content Curator | Updated on - Mar 31, 2026

LJ University's Bachelor of Design (B.Des) with specialisation in Visual Communication Design is a 4-year full-time undergraduate programme offered through the LJ School of Design, located on the S.G. Road campus in Ahmedabad, Gujarat. The programme is spread across 8 semesters and is affiliated to LJ University. The annual fee is Rs. 1,50,000, making the total course fee Rs. 6,00,000 for the 4-year duration. The programme has a limited intake of approximately 20 seats per specialisation, ensuring a focused and personalised learning environment. Admission is through a university-conducted entrance examination. The programme is popular for its interdisciplinary design approach, strong focus on graphic design, typography, digital media, and communication strategy, and its location in Ahmedabad, widely regarded as India's design capital.

Admissions for the 2026-27 academic session are currently in progress. The LJ University B.Des Entrance Exam 2026 was conducted on 28 March 2026. Results and merit list are expected to be declared shortly. Candidates who have appeared for the exam should check ljku.edu.in for updates on results and further admission steps.

Key Points

Visual Communication Design at LJ School of Design covers graphic design, typography, digital illustration, photography, short film making, motion graphics, UI/UX design, and brand identity.
The programme offers an interdisciplinary learning environment where students from all four specialisations (Visual Communication, Furniture & Interior, Product Design, Fashion & Lifestyle) share foundation semesters and collaborate on projects.
The curriculum includes Design Studio, Graphical Technique, Digital Methods, Typology of Design & Identity, Digital Illustration Technique, Motion Graphics, and a final Graduation Programme.
Semester 7 includes an Office Training (internship) component, providing real-world exposure in advertising agencies, design studios, or media companies before graduation.
The school is equipped with advanced computer labs and digital tools for graphic design, animation, and multimedia production.
With only approximately 20 seats in Visual Communication Design, the programme offers highly personalised mentorship and studio-based learning.
Ahmedabad's thriving advertising, media, and design ecosystem provides excellent networking and internship opportunities for Visual Communication graduates.

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

LJ University Latest Updates and News

16 Apr, 2026 LJ University B.Des Visual Communication Admission 2026 is open. Interested candidates can apply @ljku.edu.in.

LJU B.Des Fees

The B.Des (Visual Communication Design) programme at LJ School of Design has an annual fee of Rs. 1,50,000 for the academic year 2026-27, as per the official LJ University fee structure. The total fee for the 4-year programme amounts to Rs. 6,00,000. Hostel facilities are available on campus for both boys and girls, with options for A/C and Non A/C rooms in double, triple, and four-occupancy configurations, at an additional cost.

Fee Structure

Fee Component	Per Year (Rs.)	Total for 4 Years (Rs.)
Tuition Fee	1,50,000	6,00,000
Total Fees	1,50,000	6,00,000

Hostel Fees

Hostel Type	Per Year (Rs.)
Hostel Fees (Non A/C, shared)	72,000
Hostel Fees (A/C, shared)	1,44,000

Hostel fees are not included in the Total Fees above as hostel is optional.
Hostel charges range from Rs. 72,000 to Rs. 1,44,000 per year depending on room type and occupancy.
Separate hostel facilities are available for boys and girls on the LJ University campus.
Students eligible for government scholarships (MYSY, Digital Gujarat, etc.) may receive partial fee reimbursement.
Fee payment schedule and mode of payment are as per the schedule announced by the college each academic year.

LJU B.Des Admission 2026

Admissions to the B.Des (Visual Communication Design) programme at LJ School of Design are conducted through a university-held entrance examination that tests design aptitude, drawing skills, and creative thinking. The LJ University B.Des Entrance Exam 2026 was conducted on 28 March 2026. Results and merit list are expected shortly. For the 2026-27 batch, candidates who appeared for the exam should monitor ljku.edu.in for result announcements and further admission steps. Given the very limited intake of approximately 20 seats per specialisation, competition is high and early preparation is strongly advised for future applicants.

LJ School of Design B.Des Admission Schedule

Admission Activity	2025-26 (Tentative)	2026-27 (Actual/Tentative)
Admission Enquiry / Application Opens	January-February 2025	January-February 2026
Entrance Exam Form Available Online	February-March 2025	February-March 2026
Entrance Exam Conducted	March-June 2025	28 March 2026 (Conducted)
Result / Merit List Declaration	After Exam	Expected April 2026
Commencement of Academic Term	July/August 2025	July/August 2026 (Tentative)

Note: The LJ University B.Des entrance exam for 2026-27 was conducted on 28 March 2026. Candidates who missed this cycle should watch for the next cycle announcement on ljku.edu.in.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must have passed Class 12 (HSC or equivalent) from any recognised board with a minimum of 50% aggregate marks.
There is no specific stream requirement; students from Science, Commerce, and Arts backgrounds are all eligible.
Candidates must appear for and qualify in the LJ University B.Des entrance examination.

Admission Process:

Visit the official LJ University website at ljku.edu.in and fill the online entrance exam application form for B.Des.
Pay the prescribed application/registration fee online.
Appear for the LJ University B.Des entrance examination on the scheduled date.
Merit list is prepared based on entrance exam performance.
Selected candidates are called for document verification and seat confirmation.
Pay the admission fee within the stipulated deadline to confirm the seat.
Hostel accommodation can be booked separately through the university.

LJU B.Des Scholarships 2026

Students admitted to the B.Des (Visual Communication Design) programme at LJ University can avail government scholarships through the Gujarat government and central government schemes. The MYSY (Mukhyamantri Yuva Swavalamban Yojana) scholarship is available for students who scored 80th percentile or above in Class 12, covering up to 50% of tuition fees. Students from SC, ST, OBC, SEBC, and EWS categories can avail fee reimbursement through the Digital Gujarat portal. The AICTE Pragati scholarship is specifically beneficial for girl students pursuing technical degree programmes. Given the relatively higher fee structure of the B.Des programme, these scholarships can significantly reduce the financial burden.

Scholarship Details

Scholarship	Eligibility	Benefit
Mukhyamantri Yuva Swavalamban Yojana (MYSY)	12th pass with 80th percentile or above; family income below Rs. 6 lakh per annum	Up to 50% of tuition fees (up to Rs. 50,000 per year)
Digital Gujarat - SC Scholarship	Schedule Caste students	Tuition fee reimbursement as per government norms
Digital Gujarat - ST Scholarship	Schedule Tribe students	Tuition fee reimbursement as per government norms
Digital Gujarat - OBC/SEBC Scholarship	OBC/SEBC (Baxi Panch) students	Tuition fee reimbursement as per government norms
Digital Gujarat - EBC/EWS Scholarship	Economically Backward Class / EWS students	Tuition fee reimbursement as per government norms
National Scholarship for Minorities	Muslim, Sikh, Christian, Jain, Buddhist, Parsi students	As per central government norms
AICTE Pragati Scholarship	Girl students in technical degree courses	Rs. 50,000 per annum (up to 2 years)
AICTE Saksham Scholarship	Differently-abled students in technical degree courses	Rs. 50,000 per annum (up to 2 years)

MYSY scholarship applications are submitted through mysy.guj.nic.in after the start of the academic year.
Digital Gujarat scholarships are applied for through digitalgujarat.gov.in.
AICTE Pragati and Saksham scholarships are applied for through aicte-pragati-saksham-gov.in.
Students must renew scholarships each academic year by meeting the required academic performance criteria.

LJU B.Des FAQs

Ques. What is the difference between B.Des Visual Communication Design and a regular Graphic Design diploma course?

Ans. B.Des Visual Communication Design is a 4-year full-time undergraduate degree programme that provides a comprehensive education in design theory, visual communication, typography, digital media, branding, UI/UX, motion graphics, and photography, along with a strong foundation in design thinking and research. A diploma course is typically shorter (1-2 years) and more skill-focused. The B.Des degree is recognised by UGC and opens doors to higher education (M.Des, MBA in Design) and corporate careers that require a formal degree qualification.

Ques. Does B.Des Visual Communication Design at LJ University cover UI/UX design?

Ans. Yes, the curriculum includes an Introduction to UI/UX as part of Semester 5, along with Digital Methods across all semesters, Digital Illustration Technique, Motion Graphics, Short Film Making, and Digital Animation. The programme equips students with both traditional visual communication skills (typography, print design, photography) and contemporary digital skills (UI/UX, motion graphics, digital illustration), making graduates versatile for the modern design industry.

Ques. What software and tools are taught in B.Des Visual Communication Design at LJ University?

Ans. The programme covers industry-standard design software through the Digital Methods curriculum across all 8 semesters. Students learn tools for graphic design, digital illustration, motion graphics, digital animation, and short film making. Specific tools include Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other digital design tools. The school has advanced computer labs equipped for digital design and multimedia production.

Ques. What are the career options after B.Des Visual Communication Design from LJ University?

Ans. Graduates can work as Graphic Designers, Brand Identity Designers, UI/UX Designers, Motion Graphics Artists, Art Directors, Advertising Designers, Packaging Designers, Digital Content Creators, or Multimedia Designers in advertising agencies, design studios, media companies, e-commerce firms, and corporate marketing departments. Graduates can also pursue M.Des from NID, IITs, or international design schools, or work as freelance designers. The demand for visual communication professionals is growing rapidly with the expansion of digital media and e-commerce.

Ques. Is hostel available for B.Des Visual Communication students at LJ School of Design?

Ans. Yes, LJ University provides separate hostel facilities for boys and girls on the main campus. Students can choose from A/C and Non A/C rooms in double, triple, or four-occupancy configurations. Hostel fees range from Rs. 72,000 to Rs. 1,44,000 per year depending on the room type. Hostel accommodation is separate from the course fee and needs to be booked through the university.

Ques. How competitive is admission to B.Des Visual Communication Design at LJ University compared to NID or NIFT?

Ans. LJ University's B.Des Visual Communication Design has approximately 20 seats and admission is through LJ University's own entrance exam, making it competitive but more accessible than NID (National Institute of Design) or NIFT (National Institute of Fashion Technology), which are premier national institutions with highly competitive all-India entrance exams. LJ University offers a strong design education at a significantly lower fee (Rs. 6 lakh total vs. Rs. 15-25 lakh at NID/NIFT), making it an excellent choice for students seeking quality design education in Ahmedabad at an affordable cost.