Content Curator | Updated on - Mar 31, 2026

LJ University's Bachelor of Design [B.Des] with specialisation in Product Design is a 4-year full-time undergraduate programme offered through the LJ School of Design, located on the S.G. Road campus in Ahmedabad, Gujarat. The programme is spread across 8 semesters and is affiliated to LJ University. The annual fee is Rs. 1,50,000, making the total course fee Rs. 6,00,000 for the 4-year duration. The programme has a very limited intake of approximately 20 seats per specialisation, making it a highly selective and focused design education. Admission is through a university-conducted entrance examination. The programme is popular for its interdisciplinary design approach, fully equipped workshops and labs, and its location in Ahmedabad, widely regarded as India's design capital and home to institutions like NID and CEPT.

Admissions for the 2026-27 academic session are expected to open in early 2026, with the entrance exam likely to be conducted between March and June 2026. The 2026 admission enquiry portal is already active on the official LJ University website. Candidates are advised to check ljku.edu.in regularly for the entrance exam schedule and application deadlines.

Key Points

Product Design at LJ School of Design focuses on developing creative problem-solving skills through a blend of design thinking, materials science, ergonomics, and digital fabrication.
The programme offers an interdisciplinary learning environment where students from all four specialisations (Visual Communication, Furniture & Interior, Product Design, Fashion & Lifestyle) interact and collaborate.
The curriculum includes Design Studio, Material & Technology, Digital Methods, Design Research & Methodology, and a final Graduation Programme (thesis project).
Semester 7 includes an Office Training (internship) component, giving students real-world industry exposure before graduation.
The school is equipped with fully functional workshops and labs for model-making, prototyping, and digital fabrication.
With only approximately 20 seats in Product Design, the programme offers a highly personalised learning experience with strong faculty mentorship.
Ahmedabad's rich design ecosystem, with institutions like NID, CEPT, and numerous design studios, provides excellent networking and internship opportunities.

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

LJU B.Des Fees

The B.Des (Product Design) programme at LJ School of Design has an annual fee of Rs. 1,50,000 for the academic year 2026-27, as per the official LJ University fee structure. The total fee for the 4-year programme amounts to Rs. 6,00,000. Hostel facilities are available on campus for both boys and girls, with options for A/C and Non A/C rooms in double, triple, and four-occupancy configurations, at an additional cost.

Fee Structure

Fee Component	Per Year (Rs.)	Total for 4 Years (Rs.)
Tuition Fee	1,50,000	6,00,000
Total Fees	1,50,000	6,00,000

Hostel Fees

Hostel Type	Per Year (Rs.)
Hostel Fees (Non A/C, shared)	72,000
Hostel Fees (A/C, shared)	1,44,000

Hostel fees are not included in the Total Fees above as hostel is optional.
Hostel charges range from Rs. 72,000 to Rs. 1,44,000 per year depending on room type and occupancy.
Separate hostel facilities are available for boys and girls on the LJ University campus.
Students eligible for government scholarships (MYSY, Digital Gujarat, etc.) may receive partial fee reimbursement.
Fee payment schedule and mode of payment are as per the schedule announced by the college each academic year.

LJU B.Des Admission 2026

Admissions to the B.Des (Product Design) programme at LJ School of Design are conducted through a university-held entrance examination. The entrance exam tests design aptitude, drawing skills, and creative thinking. Given the very limited intake of approximately 20 seats per specialisation, competition is high. The 2026-27 admission cycle is expected to follow a similar pattern to previous years, with the entrance exam form available on the official LJ University website. Candidates must apply online and appear for the entrance exam as per the announced schedule.

Important Dates

Admission Activity	2025-26 Dates (Tentative)	2026-27 Dates (Tentative)
Admission Enquiry / Application Opens	January-February 2025	January-February 2026
Entrance Exam Form Available Online	February-March 2025	February-March 2026
Entrance Exam Conducted	March-June 2025	March-June 2026
Result / Merit List Declaration	After Exam	After Exam
Commencement of Academic Term	July/August 2025	July/August 2026

Note: The exact dates for the LJ University B.Des entrance exam are announced on the official website ljku.edu.in. Candidates must check the entrance exam section at ljku.edu.in/course-info/design-b-des-m-des-31/entrance-exam-725 for the latest schedule.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 12 (HSC or equivalent) from any recognised board with a minimum of 50% aggregate marks.
There is no specific stream requirement; students from Science, Commerce, and Arts backgrounds are all eligible.
Candidates must appear for and qualify in the LJ University B.Des entrance examination.

Admission Process

Visit the official LJ University website at ljku.edu.in and fill the online entrance exam application form for B.Des.
Pay the prescribed application/registration fee online.
Appear for the LJ University B.Des entrance examination on the scheduled date.
Merit list is prepared based on entrance exam performance.
Selected candidates are called for document verification and seat confirmation.
Pay the admission fee within the stipulated deadline to confirm the seat.
Hostel accommodation can be booked separately through the university.

LJU B.Des Scholarships 2026

Students admitted to the B.Des (Product Design) programme at LJ University can avail government scholarships through the Gujarat government and central government schemes. The MYSY (Mukhyamantri Yuva Swavalamban Yojana) scholarship is available for students who scored 80th percentile or above in Class 12, covering up to 50% of tuition fees. Students from SC, ST, OBC, SEBC, and EWS categories can avail fee reimbursement through the Digital Gujarat portal. The AICTE Pragati scholarship is specifically beneficial for girl students pursuing technical degree programmes. Given the relatively higher fee structure of the B.Des programme, these scholarships can significantly reduce the financial burden.

Scholarship Schemes

Scholarship	Eligibility	Benefit
Mukhyamantri Yuva Swavalamban Yojana (MYSY)	12th pass with 80th percentile or above; family income below Rs. 6 lakh per annum	Up to 50% of tuition fees (up to Rs. 50,000 per year)
Digital Gujarat - SC Scholarship	Schedule Caste students	Tuition fee reimbursement as per government norms
Digital Gujarat - ST Scholarship	Schedule Tribe students	Tuition fee reimbursement as per government norms
Digital Gujarat - OBC/SEBC Scholarship	OBC/SEBC (Baxi Panch) students	Tuition fee reimbursement as per government norms
Digital Gujarat - EBC/EWS Scholarship	Economically Backward Class / EWS students	Tuition fee reimbursement as per government norms
National Scholarship for Minorities	Muslim, Sikh, Christian, Jain, Buddhist, Parsi students	As per central government norms
AICTE Pragati Scholarship	Girl students in technical degree courses	Rs. 50,000 per annum (up to 2 years)
AICTE Saksham Scholarship	Differently-abled students in technical degree courses	Rs. 50,000 per annum (up to 2 years)

MYSY scholarship applications are submitted through mysy.guj.nic.in after the start of the academic year.
Digital Gujarat scholarships are applied for through digitalgujarat.gov.in.
AICTE Pragati and Saksham scholarships are applied for through aicte-pragati-saksham-gov.in.
Students must renew scholarships each academic year by meeting the required academic performance criteria.

LJU B.Des Placement 2026

Yes, LJ University has a dedicated training and placement cell that provides 100% placement assistance. The school has industry connections with companies like Wipro, IBM, Cognizant, Reliance Industries, TATA Steel, Ford Motors, Arvind Group, and others. The Semester 7 internship (Office Training) component also helps students build industry connections before graduation. The location in Ahmedabad, with its rich design ecosystem, further enhances placement opportunities.

Placement Details

Placement Feature	Details
Placement Assistance	100% assistance by dedicated cell
Industry Connections	Wipro, IBM, Cognizant, Reliance Industries, TATA Steel, Ford Motors, Arvind Group, others
Internship	Semester 7 Office Training
Location Advantage	Ahmedabad design ecosystem

LJU B.Des FAQs

Ques. What is the entrance exam for B.Des Product Design at LJ University? Is it the same as NID or NIFT entrance?

Ans. LJ University conducts its own entrance examination for B.Des admissions. It is not the NID DAT or NIFT entrance exam. The LJ University B.Des entrance exam tests design aptitude, drawing skills, and creative thinking. Candidates need to apply separately on the LJ University website and appear for this university-specific exam. However, having a strong foundation in drawing and design thinking (which also helps in NID/NIFT preparation) is beneficial.

Ques. How many seats are available in B.Des Product Design at LJ School of Design?

Ans. LJ School of Design has approximately 20 seats in the B.Des Product Design specialisation. This is a very small and selective cohort, which means the programme offers a highly personalised learning experience with close faculty mentorship. Given the limited seats, candidates are advised to apply early and prepare well for the entrance exam.

Ques. What is the difference between B.Des Product Design and B.Des Interior & Furniture Design at LJ University?

Ans. B.Des Product Design focuses on designing everyday products, consumer goods, industrial products, and user-centric objects, with emphasis on ergonomics, materials, manufacturing processes, and product aesthetics. B.Des Interior & Furniture Design focuses on spatial design, furniture design, interior environments, and building services. Both programmes share common foundation semesters (Semesters 1-2) before diverging into specialisation-specific subjects from Semester 3 onwards.

Ques. Is hostel available for B.Des students at LJ School of Design?

Ans. Yes, LJ University provides separate hostel facilities for boys and girls on the main campus. Students can choose from A/C and Non A/C rooms in double, triple, or four-occupancy configurations. Hostel fees range from Rs. 72,000 to Rs. 1,44,000 per year depending on the room type. Hostel accommodation is separate from the course fee and needs to be booked through the university.

Ques. What are the career options after B.Des Product Design from LJ University?

Ans. After completing B.Des Product Design from LJ University, graduates can work as Product Designers, Industrial Designers, UX/UI Designers, Furniture Designers, Packaging Designers, or Toy Designers in manufacturing companies, design studios, FMCG companies, automotive firms, and consumer electronics companies. Graduates can also pursue M.Des from NID, IITs, or international design schools for advanced specialisation. Ahmedabad's thriving design industry provides excellent local opportunities as well.

Ques. Does LJ School of Design have industry connections for placements in Product Design?

Ans. Yes, LJ University has a dedicated training and placement cell that provides 100% placement assistance. The school has industry connections with companies like Wipro, IBM, Cognizant, Reliance Industries, TATA Steel, Ford Motors, Arvind Group, and others. The Semester 7 internship (Office Training) component also helps students build industry connections before graduation. The location in Ahmedabad, with its rich design ecosystem, further enhances placement opportunities.

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LJ University B.Des Product Design: Fees 2026, Course Duration, Dates, Eligibility

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