Content Curator | Updated on - Mar 31, 2026

The Bachelor of Business Administration [BBA] in Sports Management at LJ University (LJ Institute of Sports Management - LJISM), Ahmedabad, is a 3-year full-time undergraduate program that blends core business management principles with specialized knowledge of the sports industry. Established in June 2018, the program is designed for students passionate about sports who wish to build careers in sports administration, marketing, event management, and league operations. The annual tuition fee for 2026-27 is Rs. 63,000, making the total tuition for the 3-year program Rs. 1,89,000, with a seat intake of 60 students per year. The course is offered in full-time, on-campus mode and is one of the few dedicated undergraduate sports management programs in Gujarat, making it a popular choice for sports enthusiasts in the region.

Admissions for the 2026-27 batch are currently open. Students can register at admissions.ljku.edu.in. Based on the previous year's pattern, the application and registration process typically runs from April to July, with the batch commencing in July/August. There is no specific entrance exam required; admission is merit-based on 10+2 marks.

Key Points

One of the few dedicated BBA Sports Management programs in Gujarat, offered since 2018.
Curriculum covers both core management subjects (Marketing, Economics, Brand Management, Entrepreneurship) and specialized sports courses (Sports Broadcasting, Sports Psychology, High Performance Training, Sports League Management).
Students get hands-on experience through flagship in-house leagues: Corporate Basketball League, Corporate Volleyball League, and the LJ Cup - all conceptualized and managed by students.
Paid internship opportunities through exclusive tie-ups with professional sports teams, leagues, corporate sports firms, and fitness brands.
Expert faculty includes former athletes, sports marketers, league managers, and researchers.
Dedicated sports coaching and performance facilities available on campus.

31 Views Last Year

5 Studentsshown interest in the last 30 days

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

LJ University Latest Updates and News

01 May, 2026 LJ University BBA Sports Management Admission 2026 is open. Interested candidates can apply @ljku.edu.in.

LJU BBA Fees

The BBA Sports Management program at LJ University is affordably priced, with an annual tuition fee of Rs. 63,000 for the 2026-27 academic year, making it one of the more accessible sports management programs in the country. The total tuition for the 3-year program amounts to Rs. 1,89,000. A refundable library deposit of Rs. 3,000 is also charged, which is returned upon completion of the degree. A one-time non-refundable application fee of Rs. 1,000 is payable at the time of registration.

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee (Per Year)	63,000
Tuition Fee (3 Years Total)	1,89,000
Library Fee (One-Time, Refundable)	3,000
Application Form Fee (One-Time, Non-Refundable)	1,000
Total Fees (Excluding Hostel)	1,93,000

Rs. 3,000 library fee is refundable after successful completion of the degree course.
Application fee of Rs. 1,000 is non-refundable.
Fees are subject to change as per university norms.
Hostel/PG accommodation is not on-campus but the university provides a list of affiliated PG accommodations near the campus. Monthly PG rent ranges from Rs. 9,000 to Rs. 30,000 per month depending on sharing type and location. Hostel/PG is optional and not mandatory.
No EMI option is officially mentioned; fee payment is typically done semester-wise or annually.

LJU BBA Admission 2026

Admissions to the BBA Sports Management program at LJ University are merit-based, with no mandatory entrance exam. The 2026-27 admissions are currently open, and students can apply online at admissions.ljku.edu.in. The process is straightforward - students register online, fill the application form, pay the application fee, and submit documents. Based on the previous year's schedule, the admission process typically concludes by July, with the new batch starting in July/August.

College-Specific Admission Dates (2026-27)

Event	Date/Period
Admissions Open (2026-27)	Open (as of March 2026)
Application Registration	April - July 2026 (Tentative)
Document Verification	June - July 2026 (Tentative)
Batch Commencement	July/August 2026 (Tentative)

Entrance Exam Dates

Exam	Registration Period	Exam Date	Result Date
GUJCET 2026	Dec 16, 2025 - Jan 16, 2026	Mar 29, 2026	May 1, 2026 (Tentative)
CUET-UG 2026	Jan 3, 2026 - Feb 26, 2026	May 11 - May 31, 2026	Jul 4, 2026 (Tentative)

Note: LJ University does not mandate any entrance exam for BBA Sports Management. The above exams are listed for general reference only.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidate must have passed 10+2 (Class 12) from any recognized board in any stream (Science, Commerce, or Arts).
No minimum percentage is specified; admission is based on merit.
Students from any background with an interest in sports and management are eligible to apply.

Admission Process

Register online at admissions.ljku.edu.in or contact the institute at 9099078640.
Fill the online application form and pay the non-refundable application fee of Rs. 1,000.
Submit required documents (10th and 12th marksheets, transfer certificate, identity proof, passport-size photographs).
Attend document verification at the institute.
Pay the first-year tuition fee to confirm admission.
Batch commences in July/August.

LJU BBA Scholarships 2026

Students enrolled in the BBA Sports Management program at LJ University can avail a range of government and institutional scholarships. The most prominent is the MYSY (Mukhyamantri Yuva Swavalamban Yojana) scholarship, which covers a significant portion of tuition fees for eligible Gujarat-domiciled students who have scored 80% or above in Class 12. Additionally, various Digital Gujarat portal scholarships are available for SC, ST, OBC, SEBC, and EWS students. These scholarships can substantially reduce the financial burden, making the program even more accessible.

Scholarship Details

Scholarship	Eligibility	Amount/Benefit	Application Portal
MYSY (Mukhyamantri Yuva Swavalamban Yojana)	Gujarat domicile; 80% or above in Class 12; family income below Rs. 6 lakh/year	Up to 50% of tuition fee (for professional graduation courses)	mysy.guj.nic.in
Digital Gujarat - SC Scholarship	Schedule Caste students	Post-matric scholarship (varies)	digitalgujarat.gov.in
Digital Gujarat - ST Scholarship	Schedule Tribe students	Post-matric scholarship (varies)	digitalgujarat.gov.in
Digital Gujarat - OBC/SEBC/EBC Scholarship	OBC, SEBC (Baxi Panch), EBC/EWS students	Post-matric scholarship (varies)	digitalgujarat.gov.in
CM Scholarship Scheme (CMSS)	Martyr/disabled jawan's children, widow/single mother, orphan students, shramik card holders	Varies	scholarships.gujarat.gov.in
National Scholarship for Minorities	Muslim, Sikh, Christian, Jain, Buddhist, Parsi students	Post-matric scholarship (varies)	scholarships.gov.in
AICTE Pragati Scholarship	Girl students in technical degree/diploma courses	Rs. 50,000/year (approx.)	aicte-pragati-saksham-gov.in
AICTE Saksham Scholarship	Differently-abled students in technical degree/diploma courses	Rs. 50,000/year (approx.)	aicte-pragati-saksham-gov.in

MYSY scholarship requires students to register on the official portal and complete e-KYC of ration card.
Scholarship amounts and eligibility criteria are subject to change as per government notifications.
Students are advised to apply for scholarships at the beginning of each academic year.
Application deadlines vary by scholarship; check respective portals for current deadlines.

LJU BBA Placement 2026

The LJ Institute of Sports Management (LJISM) has built strong industry connections since its inception in 2018, offering students paid internship opportunities and placement support through tie-ups with professional sports teams, leagues, and corporate sports firms. The institute organizes in-house leagues and events managed entirely by students, providing real-world experience that enhances employability. While course-specific placement statistics are not publicly disclosed in detail, the institute has a strong track record of placing students in sports management, event management, and related roles. The sports management industry in India is growing rapidly, with entry-level salaries typically ranging from Rs. 2.5 to 6 LPA, and mid-level roles offering Rs. 8 to 20 LPA.

Placement Details

Placement Parameter	Details
Placement Support	Dedicated placement cell with industry tie-ups
Internship Type	Paid internships with sports teams, leagues, and firms
Top Recruiters	Wizcraft, Cox and Kings, Cineyug, DNA Networks, Fountainhead Entertainment, Percept, Tafcon Events, E Factor, 360
Career Roles	Sports Marketing, Event Operations, League Management, Sports Broadcasting, Athlete Management, Sports Analytics
Entry-Level Salary Range	Rs. 2.5 - 6 LPA (Industry Average)

LJU BBA FAQs

Ques. Is there any entrance exam required for admission to BBA Sports Management at LJ University?

Ans. No, LJ University does not require any entrance exam for BBA Sports Management. Admission is purely merit-based on your Class 12 marks. You simply need to register online at admissions.ljku.edu.in, fill the application form, pay the Rs. 1,000 application fee, and submit your documents. This makes the admission process very straightforward compared to many other management programs.

Ques. What is the total fee for the BBA Sports Management course at LJ University, and are there any hidden charges?

Ans. The annual tuition fee for 2026-27 is Rs. 63,000, making the total tuition for 3 years Rs. 1,89,000. Additionally, there is a one-time refundable library deposit of Rs. 3,000 (returned after degree completion) and a non-refundable application fee of Rs. 1,000. So the total outflow is approximately Rs. 1,93,000 for the full course. There is no on-campus hostel; PG accommodation nearby ranges from Rs. 9,000 to Rs. 30,000 per month.

Ques. What kind of career can I expect after completing BBA Sports Management from LJ University?

Ans. Graduates can pursue careers in sports marketing and sponsorship, event and operations management, sports broadcasting and journalism, league management, athlete management, sports analytics, and sports entrepreneurship. Entry-level salaries in the sports management industry typically range from Rs. 2.5 to 6 LPA, with mid-level roles offering Rs. 8 to 20 LPA. The institute also provides paid internship opportunities through its industry tie-ups, which can help you land your first job.

Ques. Does LJ University provide hostel facilities for BBA Sports Management students?

Ans. LJ University does not have a dedicated on-campus hostel for BBA Sports Management students. However, the university maintains a list of affiliated PG accommodations near the campus (many within walking distance or 1-5 km). Monthly PG rent ranges from Rs. 9,000 to Rs. 30,000 depending on sharing type (1 to 5 sharing) and location. Some PGs like Stanza Living Elgin House are just 200 meters from the college.

Ques. What makes the BBA Sports Management program at LJ University unique compared to a regular BBA?

Ans. Unlike a regular BBA, this program is entirely focused on the sports industry. Students get specialized courses like Sports Broadcasting and Journalism, Sports Psychology, High Performance Training and Management, and Sports League Management - alongside core management subjects. The institute organizes flagship in-house leagues (Corporate Basketball League, Corporate Volleyball League, LJ Cup) that are entirely conceptualized and managed by students, providing real-world event management experience from day one. Paid internships with professional sports teams and leagues are also a key differentiator.

Ques. Can students from Science or Arts stream apply for BBA Sports Management at LJ University?

Ans. Yes, absolutely. The eligibility for BBA Sports Management at LJ University is simply passing 10+2 from any recognized board in any stream - Science, Commerce, or Arts. There is no stream restriction. This makes the program accessible to students from all backgrounds who have a passion for sports and management.

Course Finder

Search from 20K+ Courses and 35+ Streams

LJ University BBA Sports Management: Fees 2026, Course Duration, Dates, Eligibility

Table of Contents