Content Curator | Updated on - Mar 30, 2026

Geeta University's MBA in Marketing is a 2-year, full-time postgraduate programme spread across 4 semesters, offered under the SP Bansal School of Business on its 40-acre campus in Naultha, Panipat, Haryana. The programme carries a total tuition fee of INR 3.50 Lakhs and is designed to equip students with digital, global, and integrated marketing communication tools. It covers consumer behaviour, brand management, digital and social media marketing, CRM, retail management, and international marketing, making it highly relevant as India's digital advertising industry grows at over 30% annually. The primary entrance exams accepted are CAT, XAT, MAT, and CMAT.

Admissions for the 2026-27 session are currently open. The university is accepting applications with an early decision benefit deadline of 31st March 2026. Students are encouraged to apply at the earliest to avail scholarship benefits and secure their seat for the upcoming batch.

Key Points

Specialised curriculum covering Consumer Behaviour, Service Marketing, Sales and Distribution Management, B2B Marketing, International Marketing, Marketing Research, Product and Brand Management, CRM, Retail Management, and Digital and Social Media Marketing
Internships are mandatory and form an integral part of the MBA Marketing curriculum, providing real-world industry exposure
Students work on live marketing campaigns, case studies, and real-world projects as part of experiential learning
Digital marketing modules including SEO, social media, and analytics are integrated alongside traditional marketing subjects
International exposure through study tours and MOUs with global universities including Murdoch University (Australia), Swiss School of Management (Switzerland), and Universiti Malaysia Terengganu (Malaysia)
Placement support from 550+ companies with a highest package of INR 40 LPA; top recruiters in Marketing include Unilever, Amazon, Nestle, Flipkart, Google, Ogilvy, Zomato, Tata Motors, Reliance Retail, L'Oreal, BYJU'S, and Wipro
The programme is part of the Design Your Own Degree (DYOD) framework, allowing students to customise their learning path with open electives and passion programmes

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

Geeta University Panipat Latest Updates and News

26 Mar, 2026 Geeta University Panipat Admission 2026 is open for MBA Marketing programs. Apply @geetauniversity.edu.in.

Geeta University MBA Fees

The total tuition fee for the MBA (Marketing) at Geeta University is INR 3.50 Lakhs for the entire 2-year programme, payable at INR 87,500 per semester. In addition to tuition, students are required to pay a one-time admission fee of INR 10,000 and an examination fee of INR 2,500 per semester. Annual other charges of INR 10,000 cover health/medical insurance, library, internet, soft skills training, sports, ERP, and student club charges. Hostel accommodation is optional and ranges from INR 1,02,000 to INR 1,44,000 per year depending on the room type.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (per semester)	87,500
Tuition Fee (4 semesters total)	3,50,000
Admission Fee (one-time)	10,000
Application Fee (one-time)	1,000
Examination Fee (per semester x 4)	10,000
Uniform Charges (one-time)	9,000
Other Annual Charges (x 2 years)	20,000
Total Fees (excluding hostel)	4,00,000

Hostel Fees (Optional)

Accommodation Type	Annual Fee (INR)
Non-AC 4 Sharing (Common washroom)	1,02,000
Non-AC 3 Sharing (Attached washroom)	1,29,000
AC 3 Sharing (Common washroom)	1,32,000
AC 3 Sharing (Attached washroom)	1,44,000

Hostel fee includes food (mess charges) and is charged for the complete year even if the student vacates before session end.
A refundable hostel security deposit of INR 5,000 is applicable (one-time).
Hostel accommodation is optional and not included in the Total Fees above.
EMI and instalment options may be available; students are advised to confirm with the admissions office.
Scholarship on tuition fee can significantly reduce the payable amount (up to 100% for GUTS score of 95% or above).

Geeta University MBA Admission 2026

Admissions for the 2026-27 session at Geeta University are currently open. The process is primarily merit and entrance exam score-based, with the university accepting CAT, XAT, MAT, and CMAT scores. Students can also appear for the GUTS (Geeta University Test of Scholarship) to avail scholarships. The early decision benefit deadline is 31st March 2026, and students are encouraged to apply online through the official admissions portal.

Geeta University MBA Admission Dates

Event	Date
Admissions Open	Ongoing (Session 2026-27)
Early Decision Benefit Deadline	31st March 2026
Application Mode	Online (admissions.geetauniversity.edu.in)
Batch Commencement (Tentative)	July/August 2026

Accepted Entrance Exam Dates

Exam	Registration Period	Exam Date	Result Date
CAT 2025	Aug 1 - Sep 20, 2025	Nov 30, 2025	Dec 24, 2025
XAT 2026	Jul 10 - Dec 5, 2025	Jan 4, 2026	Jan 16, 2026
CMAT 2026	Oct 17 - Nov 24, 2025	Jan 25, 2026	Feb 13, 2026
MAT Feb 2026 (PBT)	Dec 25, 2025 - Feb 23, 2026	Mar 1, 2026	Mar 14, 2026
MAT Feb 2026 (CBT)	Dec 25, 2025 - Mar 2, 2026	Mar 8, 2026	Mar 18, 2026
CAT 2026 (Tentative)	Aug 1 - Sep 20, 2026	Nov 30, 2026	Dec 24, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed a Bachelor's degree of minimum 3 years duration with at least 50% aggregate marks from a recognised university.
Candidates appearing in the final year of their qualifying examination are also eligible to apply provisionally.
Valid score in CAT / XAT / MAT / CMAT is preferred; however, direct admission based on qualifying exam merit is also considered.

Admission Process

Register online at admissions.geetauniversity.edu.in and fill in the application form.
Pay the application fee of INR 1,000 online.
Submit valid entrance exam scorecard (CAT / XAT / MAT / CMAT) or appear for GUTS for scholarship assessment.
Attend a personal interview / counselling session at the university campus or online.
Receive offer letter and pay the admission fee of INR 10,000 to confirm the seat.
Complete document verification and report for batch commencement.

Geeta University MBA Scholarships 2026

Geeta University offers a robust scholarship programme to ensure financial constraints do not hinder access to quality education. MBA students can avail scholarships based on their qualifying exam percentage, GUTS score, national entrance exam performance, social responsibility criteria, or sports achievements. The GUTS scholarship is particularly impactful, offering up to 100% waiver on tuition fee, and students can appear for GUTS even if they are already availing another scholarship to increase their scholarship value.

Scholarship Details

Scholarship Type	Eligibility Criteria	Scholarship Amount
GUTS Score (95% or above)	Appear and score 95%+ in GUTS exam	100% of Tuition Fee
GUTS Score (90-94.99%)	Score 90-94.99% in GUTS	50% of Tuition Fee
GUTS Score (80-89.99%)	Score 80-89.99% in GUTS	40% of Tuition Fee
GUTS Score (70-79.99%)	Score 70-79.99% in GUTS	30% of Tuition Fee
Merit / Qualifying Exam (95%+)	95% or above in Bachelor's degree	100% of Tuition Fee
Merit / Qualifying Exam (90-94.99%)	90-94.99% in Bachelor's degree	50% of Tuition Fee
Merit / Qualifying Exam (80-89.99%)	80-89.99% in Bachelor's degree	40% of Tuition Fee
Merit / Qualifying Exam (70-79.99%)	70-79.99% in Bachelor's degree	30% of Tuition Fee
Merit / Qualifying Exam (60-69.99%)	60-69.99% in Bachelor's degree	10% of Tuition Fee
National Level Entrance Exam	Valid CAT / XAT / MAT / CMAT score	As per slab (contact admissions)
Social Responsibility Scholarship	Specific social criteria	As per slab (contact admissions)
Sports Scholarship	State/National level sports achievement	As per slab (contact admissions)
NSP (PM-USP Yojana)	80% in Class 12, parental income up to INR 4.5 Lakhs, AICTE-recognised course	Up to INR 82,000 per annum
National Scholarship for PG Studies (UGC)	First-time PG student under 30, UGC-recognised full-time programme	INR 10,000 per year or INR 15,000 per month

GUTS scholarship is not valid for Ph.D. programmes but is applicable for MBA.
For students seeking admission by 30th April, marks obtained in Term 1/Semester 1 of the qualifying exam will be considered for merit-based scholarships.
Scholarships are applied on tuition fee only and do not cover other charges or hostel fees.
Students must maintain 50% marks and 75% attendance to continue availing government scholarships.
Multiple scholarships cannot be stacked; the higher applicable scholarship will be considered.

Geeta University MBA Placement 2026

Placement Highlights

Placement Metric	Details
Companies	550+
Highest Package	INR 40 LPA
Average Salary	INR 6-8 Lakhs per annum
Top Recruiters	Unilever, Amazon, Nestle, Flipkart, Google, Ogilvy, Zomato, Tata Motors, Reliance Retail, L'Oreal, BYJU'S, Wipro

Geeta University MBA FAQs

Ques. Is digital marketing covered in the MBA Marketing programme at Geeta University?

Ans. Yes, the MBA (Marketing) programme at Geeta University blends traditional marketing subjects such as branding, sales, and distribution management with digital marketing modules including social media marketing, SEO, and analytics. Students get a comprehensive understanding of both conventional and modern marketing approaches, making them well-prepared for today's hybrid marketing landscape.

Ques. Are internships mandatory in the MBA Marketing programme at Geeta University?

Ans. Yes, internships are a mandatory and integral part of the MBA Marketing curriculum at Geeta University. Students get opportunities for industry internships and real-world project exposure, which helps them build a strong portfolio and practical skills before graduation.

Ques. What is the average salary for MBA Marketing graduates from Geeta University?

Ans. The average salary for MBA Marketing graduates from Geeta University is around INR 6-8 Lakhs per annum. The highest package offered to an MBA graduate from the university has been INR 40 LPA. Salaries vary based on the role, industry, and individual performance during placements.

Ques. What are the career options after MBA Marketing from Geeta University?

Ans. Graduates can pursue roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Sales Manager, Advertising Executive, Product Manager, and CRM Specialist. Top recruiters from the marketing domain who visit Geeta University include Unilever, Amazon, Nestle, Flipkart, Google, Ogilvy, Zomato, Tata Motors, Reliance Retail, L'Oreal, BYJU'S, and Wipro.

Ques. What is the total fee for MBA Marketing at Geeta University and can it be reduced through scholarship?

Ans. The total tuition fee is INR 3.50 Lakhs for 2 years. With other charges (admission fee, exam fee, uniform, annual charges), the total payable amount is approximately INR 4.00 Lakhs excluding hostel. Scholarships can reduce the tuition fee significantly - up to 100% for students scoring 95% or above in GUTS or having 95%+ in their Bachelor's degree. Hostel is optional and costs INR 1.02 to 1.44 Lakhs per year.

Ques. Does Geeta University offer live project experience for MBA Marketing students?

Ans. Yes, MBA Marketing students at Geeta University work on live marketing campaigns, real-world case studies, and business simulations as part of the experiential learning approach. The university also has an Idea Lab, Incubation Centre, and IEDC Cell that provide additional platforms for students to apply their marketing knowledge in entrepreneurial and startup contexts.

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Fees and Financial Aid:

The fees were around Rs. 1,66,600 per year when I joined. I also paid a one time Rs. 10000 admission fee, Rs. 2000 registration fee, Rs. 8000 for development fee and Rs. 1500 insurance fee. There were also other mandatory charges, such as exam fees and student activity fees. In the first year it was roughly 1.27lakh and in the second year was 1.17lakh.

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