Rama University Kanpur BBA Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. Rama University accepts CUET-UG scores and RUET (Rama University Entrance Test) for BBA Digital Marketing admission. CUET-UG 2026 registration closed February 26, 2026, with the exam held from May 11 to May 31, 2026. Students who did not appear for CUET-UG can apply through RUET. Final selection includes a personal interview, and a higher CUET percentile directly increases the scholarship received at admission.

Ans. The BBA Digital Marketing curriculum at Rama University covers core business management subjects such as marketing principles, financial management, and organisational behaviour, alongside digital-specific subjects including SEO and SEM, social media marketing, content creation and strategy, email marketing, web analytics, e-commerce management, and digital advertising. Students also work on live projects and internships in the digital marketing domain during the programme.

Ans. After BBA Digital Marketing, graduates can work as digital marketing executives, SEO analysts, social media managers, content strategists, performance marketing specialists, or e-commerce executives. Companies across retail, fintech, education, media, and consumer goods sectors hire digital marketing graduates actively. Many graduates also pursue MBA in Marketing or Digital Business to advance into brand management and marketing leadership roles.

Ans. Yes, BBA graduates from Rama University are eligible to pursue MBA admission at any institution that accepts BBA as a qualifying degree. Many students from the BBA Digital Marketing programme appear for CAT, MAT, CMAT, or SNAP exams to join MBA programmes across India. Rama University also offers an MBA programme, providing a direct postgraduate pathway within the same campus for interested students.

Ans. Rama University’s Mandhana campus provides separate hostel blocks for male and female students with AC and non-AC room options. Annual hostel charges including mess range from INR 1,10,000 to INR 2,00,000. BBA Digital Marketing students also benefit from shared campus facilities including digital labs, library, sports grounds, and a multi-faculty environment with engineering, medical, and nursing students on the same campus.