Content Curator | Updated on - Mar 31, 2026

The MBA in Marketing at Jigyasa University, Dehradun is a 2-year full-time postgraduate programme offered under the School of Business Studies. The programme is designed to build expertise in consumer behaviour, brand management, digital marketing, market research, advertising, sales strategy, and product management. Marketing remains one of the most popular and versatile MBA specialisations in India, with strong demand across FMCG, e-commerce, retail, media, technology, and services sectors. The programme is offered in full-time on-campus mode, with accepted entrance exams including CAT, MAT, CMAT, and XAT. The total tuition fee for the programme is Rs. 2,40,000 (Rs. 1,20,000 per year).

Admissions for the 2026-27 session are currently open. The university accepts applications on a rolling basis through its official portal (apply.jigyasauniversity.com). Based on the previous year's pattern, the batch typically commences in July-August. Students are advised to apply early as seats are limited.

Key Points

The programme covers both traditional and digital marketing, equipping students with skills relevant to modern marketing roles including social media marketing, SEO, content strategy, and data-driven marketing.
Strong emphasis on practical learning through live projects, brand campaigns, market research assignments, and industry interactions with marketing professionals.
The curriculum includes subjects such as Consumer Behaviour, Integrated Marketing Communications, Sales and Distribution Management, Retail Marketing, and International Marketing.
Graduates are well-positioned for roles in FMCG, e-commerce, advertising agencies, media companies, startups, and corporate marketing departments.
The programme is open to graduates from any discipline, making it accessible to students from commerce, arts, science, and engineering backgrounds.

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

Jigyasa University MBA (Marketing) Fees

The MBA (Marketing) at Jigyasa University is priced at Rs. 1,20,000 per year, making the total tuition fee Rs. 2,40,000 for the 2-year programme. In addition to tuition, students are required to pay one-time charges at the time of admission and annual recurring charges. The exam fee for PG programmes is Rs. 4,500 per semester. Hostel accommodation is optional and available in multiple categories ranging from Rs. 80,000 to Rs. 1,20,000 per year.

Fee Components

Fee Component	Amount
Tuition Fee (per year)	Rs. 1,20,000
Tuition Fee (2 years total)	Rs. 2,40,000
Application Fee (one-time)	Rs. 1,000
Admission Fee (one-time)	Rs. 5,000
Security Deposit (one-time, refundable)	Rs. 5,000
Development Charges (one-time)	Rs. 3,000
Library Fee (per year x 2)	Rs. 2,000
ERP Charges (per year x 2)	Rs. 2,000
Exam Fee (Rs. 4,500 per sem x 4 sems)	Rs. 18,000
Total Fees (excluding hostel)	Rs. 2,76,000

Hostel Fees (Optional)

Category	Type	Annual Fee
A	Triple Sharing Non-AC	Rs. 80,000
B	Triple Sharing AC	Rs. 1,00,000
C	Double Sharing AC with Attached Toilet	Rs. 1,10,000
D	Single Room AC with Attached Toilet	Rs. 1,20,000

Security Deposit of Rs. 5,000 is refundable at the time of leaving the university.
Hostel Security Deposit (one-time, refundable): Rs. 5,000 (additional, if opting for hostel).
Medical Insurance (per year): Rs. 2,000 (if opting for hostel).
Hostel fees are optional; students may choose to stay off-campus.
Student Welfare Charges are levied before events and are not fixed.

Jigyasa University MBA (Marketing) Admission 2026

Jigyasa University follows a merit-cum-entrance-exam-based admission process for the MBA (Marketing) programme. Admissions for the 2026-27 session are open, and students can apply online through the official portal. The university accepts scores from national-level MBA entrance exams and also conducts a personal interview as part of the selection process. MBA (Marketing) is one of the most sought-after specialisations at the university, and early application is recommended.

College Admission Dates

Event	Date/Period
Application Portal Opens	Open (Rolling Admissions)
Application Deadline	Ongoing (apply early; limited seats)
Document Verification	After shortlisting
Personal Interview	After application review
Batch Commencement	July - August 2026 (tentative)
Application Fee	Rs. 1,000 (non-refundable)

Entrance Exam Dates

Exam	Exam Date	Result Date
CAT 2025	November 30, 2025	December 24, 2025
XAT 2026	January 4, 2026	January 16, 2026
CMAT 2026	January 25, 2026	February 13, 2026
MAT (Feb 2026) - PBT	March 1, 2026	March 14, 2026
MAT (Feb 2026) - CBT	March 8, 2026	March 18, 2026

Note: CAT 2026 registration is expected to open in August 2026 (tentative). Students applying for the 2027-28 batch should plan accordingly.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree in any discipline from a recognised university with a minimum of 50% marks (45% for SC/ST candidates).
Graduates from commerce, arts, science, engineering, or any other stream are eligible to apply.
Final-year graduation students may also apply provisionally, subject to meeting the eligibility criteria upon result declaration.

Admission Process

Visit the official portal: apply.jigyasauniversity.com and register.
Fill in the application form and upload required documents (marksheets, ID proof, passport photo).
Pay the application fee of Rs. 1,000 (non-refundable).
Submit valid CAT/MAT/CMAT/XAT score or appear for the university-level entrance/interview process.
Attend the personal interview conducted by the university.
Upon selection, complete document verification and pay the admission fee to confirm the seat.

Jigyasa University MBA (Marketing) Scholarships 2026

Jigyasa University offers a comprehensive scholarship programme covering merit-based, category-based, and special scholarships. Students with strong academic records in their qualifying examination can avail significant tuition fee waivers. The scholarships are applicable on tuition fees only and are awarded at the time of admission. For MBA (Marketing) students, these scholarships can meaningfully reduce the overall programme cost.

Merit-Based Scholarships

Qualifying Exam Percentage	Tuition Fee Waiver
95.01% - 100%	100%
90.01% - 95.00%	60%
80.01% - 90.00%	40%
70.01% - 80.00%	25%

Special / Category-Based Scholarships

Scholarship Category	Waiver on Tuition Fee	Applicable Period
Uttarakhand Domicile (min. 60% in qualifying exam)	30%	Every Year
Girl Child	20%	Every Year
Defence Personnel	15%	Every Year
SC/ST/OBC	25%	Every Year
Differently Abled (PwD)	15%	Every Year
EWS Category	15%	Every Year
Sibling of Current/Alumni Student	10%	1st Year Only
Employee Spouse and Child	50%	Every Year
Uttarakhand State Students (first 25% of intake)	Additional 10%	1st Year
Students from nearby villages (Signiwala, Selaqui, etc.)	Additional 10%	As applicable

Only one scholarship category can be availed at a time (the highest applicable waiver applies).
Scholarships are applicable on tuition fees only and do not cover other charges.
Merit scholarships for PG programmes are based on the qualifying graduation exam percentage.
Students must apply for scholarships during the admission process; post-admission claims may not be entertained.
For continuation of scholarship in subsequent years, students must maintain the required academic performance as per university norms.

Jigyasa University MBA (Marketing) FAQs

Ques. What are the career options after MBA (Marketing) from Jigyasa University?

Ans. MBA (Marketing) graduates can pursue a wide range of roles including Marketing Manager, Brand Manager, Digital Marketing Manager, Product Manager, Market Research Analyst, Sales Manager, Advertising Executive, and Business Development Manager. The marketing function exists across virtually every industry, including FMCG, e-commerce, retail, media, technology, banking, and healthcare. Entry-level salaries for MBA Marketing graduates in India typically range from Rs. 5-8 LPA, with experienced professionals in senior roles earning Rs. 15-25 LPA or more.

Ques. Does MBA (Marketing) at Jigyasa University cover digital marketing as part of the curriculum?

Ans. Yes, the MBA (Marketing) curriculum at Jigyasa University integrates digital marketing concepts including social media marketing, search engine optimisation, content marketing, email marketing, and data analytics. Given the rapid shift of marketing budgets towards digital channels, this is a critical component of the programme that prepares students for modern marketing roles in both startups and established companies.

Ques. Is MBA (Marketing) better than MBA (Finance) for someone interested in brand management?

Ans. For a career in brand management, MBA (Marketing) is the more appropriate choice. Brand management involves understanding consumer psychology, brand positioning, advertising, and product strategy, all of which are core subjects in the Marketing specialisation. MBA (Finance) is better suited for roles in investment banking, corporate finance, and financial analysis. If you are passionate about building brands and working with consumers, MBA (Marketing) is the right path.

Ques. What entrance exams are accepted for MBA (Marketing) admission at Jigyasa University?

Ans. Jigyasa University accepts CAT, MAT, CMAT, and XAT scores for MBA admission. Students who have not appeared for any of these exams may also be considered based on a university-level interview and academic merit. This flexible approach makes the admission process accessible to a wider range of applicants, including those who may not have scored well in national-level exams.

Ques. Can a student from a non-commerce background apply for MBA (Marketing) at Jigyasa University?

Ans. Yes, students from any educational background, including science, engineering, arts, or any other discipline, are eligible to apply for MBA (Marketing) at Jigyasa University, provided they have completed their graduation with a minimum of 50% marks. In fact, students from diverse backgrounds often bring unique perspectives to marketing, and many successful marketing professionals come from non-commerce backgrounds.

Ques. How is the placement support for MBA (Marketing) students at Jigyasa University?

Ans. Jigyasa University has a dedicated Training and Placement Cell that facilitates campus placements for MBA students. The university has tie-ups with 200+ recruiters across sectors. For MBA students, companies from FMCG, retail, media, e-commerce, and services sectors participate in placement drives. The university also supports students through internship placements, resume building, mock interviews, and industry interaction sessions. The overall placement rate at the university is reported at around 90%, with MBA packages ranging from Rs. 4-12 LPA depending on the role and company.