CSJMU B.Sc Advertising, Sales Promotion and Sales Management: Fees 2026, Course Duration, Dates, Eligibility

Ans. The core curriculum of both B.Sc and BA in Advertising, Sales Promotion and Sales Management is largely similar, covering advertising, media planning, sales management, and digital marketing. The key difference is the stream eligibility: B.Sc ASPSM is designed for Science stream students (10+2 with Science), while BA ASPSM is open to students from any stream. Science stream students who wish to enter the advertising and marketing field while retaining a B.Sc degree credential should opt for B.Sc ASPSM. The B.Sc degree may be preferred by students who want to pursue science-related postgraduate programmes later while having marketing skills. Both degrees are awarded by CSJMU and carry equal recognition.

Ans. This course is offered through CSJMU's affiliated colleges and not on the main university campus in Kanpur. CSJMU has over 700 affiliated colleges spread across 7 districts including Kanpur, Kanpur Dehat, Farrukhabad, Kannauj, Etawah, Auraiya, and Lakhimpur Kheri. Students need to apply through the CSJMU admission portal and select their preferred affiliated college. The degree awarded is from CSJMU, but the teaching and day-to-day administration is handled by the respective affiliated college.

Ans. Graduates of B.Sc ASPSM can pursue careers as Marketing Executives, Sales Representatives, Advertising Copywriters, Media Planners, Public Relations Officers, Brand Managers (entry level), and Digital Marketing Executives. The B.Sc degree also keeps open the option of pursuing MBA in Marketing, which is a popular career progression path. The mandatory industrial training in the 5th semester provides real-world exposure that helps in campus placements and job applications. Science background graduates are particularly valued in pharmaceutical marketing, FMCG, and technology product sales roles.

Ans. Yes, CSJMU is a UGC-recognized state university with NAAC A++ accreditation and Category-I status. The B.Sc degree awarded by CSJMU through its affiliated colleges is fully recognized by UGC and is valid for government job applications, higher education admissions (MBA, M.Sc., etc.), and competitive examinations. Students should ensure their affiliated college is properly recognized and affiliated with CSJMU before taking admission.

Ans. The CSJMU admission process is centralized through the online portal at admission.csjmu.ac.in. After registering and generating a WRN (Unique ID), students can select up to 3 programmes across a maximum of 10 affiliated colleges in order of preference. Admission is merit-based on 10+2 marks. After the merit list is declared, selected students must visit the college on the counselling date with original documents. It is advisable to visit the shortlisted colleges in person before applying to assess infrastructure, faculty, and facilities, as quality can vary significantly across affiliated colleges.

Ans. Beyond the official tuition and examination fees (total Rs. ₹1,66,209 for 3 years), students may incur additional costs such as library fees, sports fees, and other college-specific charges that vary by affiliated college. Students opting for hostel accommodation will need to pay hostel fees separately (approximately Rs. ₹22,680 per year if availing CSJMU-affiliated hostel). There may also be costs for study materials, project work, and the mandatory industrial training/internship in the 5th semester. It is advisable to confirm the complete fee structure with the specific affiliated college at the time of admission.