PU MBA (Digital Marketing & HR) FAQs
Ques. Does Poornima University offer a standalone MBA (Human Resource) specialisation?
Ans. Poornima University does not offer a standalone MBA (Human Resource) programme. The HR specialisation is available as part of the MBA (Digital Marketing & HR) dual-specialisation programme. This means students pursuing this course will study both digital marketing and HR subjects together, which is actually an advantage in today's job market where HR professionals are increasingly expected to leverage digital tools for recruitment, employer branding, and employee engagement. Students specifically looking for a pure HR MBA may want to evaluate whether this dual-specialisation format aligns with their career goals.
Ques. Is CAT or CMAT mandatory for MBA admission at Poornima University?
Ans. No, CAT or CMAT scores are not mandatory for MBA admission at Poornima University. Admission is primarily merit-based on graduation marks. However, having a valid CAT, CMAT, or MAT score can strengthen your application and may be considered during the selection process. Students without entrance exam scores can still apply directly through the university's online portal and attend counselling. This makes Poornima University accessible to students who may not have appeared for national MBA entrance exams.
Ques. What is the total fee for the MBA (Digital Marketing & HR) programme at Poornima University?
Ans. The total programme fee for the 2-year MBA (Digital Marketing & HR) is INR 5,00,000 (INR 2,50,000 per year). In addition, a one-time non-refundable registration fee of INR 1,500 is payable at the time of admission, and an Alumni and Convocation Fee of INR 2,500 is payable in the final year, bringing the total to INR 5,04,000. Hostel accommodation, if opted for, costs an additional INR 16,000 to INR 30,000 per year. Scholarships on the tuition fee component (INR 1,74,375/year) can significantly reduce the overall cost for eligible students.
Ques. What are the career opportunities after completing MBA (Digital Marketing & HR) from Poornima University?
Ans. Graduates of this programme can pursue careers in HR Transformation, Talent Acquisition, Employer Branding, Learning and Development, Employee Engagement, Performance Management, HR Analytics, and Diversity and Inclusion roles. The digital marketing component opens additional avenues in Social Media HR, HR Consulting, and Corporate Social Responsibility. Companies such as Infosys, TCS, Wipro, HDFC Bank, and various startups regularly recruit MBA graduates from Poornima University. The overall average placement package at Poornima University for MBA graduates is approximately INR 3.6 to 4 LPA, with the highest packages reaching INR 13 LPA and above.
Ques. How does the scholarship work for MBA students at Poornima University, and what is the NCC scholarship?
Ans. For MBA students, the Shanti Education Society (SES) Scholarship is awarded based on graduation aggregate marks (not Class 12 marks, unlike UG programmes). Students who scored 85% or above in graduation can receive up to 40% scholarship on tuition fees under Category 1. Additionally, NCC 'C' Certificate holders are eligible for a 50% scholarship on tuition fees, which is exclusively available for postgraduate programmes. This is a significant benefit for students with NCC backgrounds. All scholarships are applied only on the tuition fee component of INR 1,74,375 per year.
Ques. What is the difference between MBA (Digital Marketing & HR) and MBA (Digital Marketing & Finance) at Poornima University?
Ans. Both programmes are 2-year full-time MBA courses with the same fee structure of INR 2,50,000 per year. The key difference lies in the second specialisation: MBA (Digital Marketing & HR) focuses on human resource management, talent acquisition, and people management alongside digital marketing, while MBA (Digital Marketing & Finance) focuses on financial management, investment analysis, and corporate finance alongside digital marketing. Students interested in people management, organisational behaviour, and HR technology should opt for the HR specialisation, while those inclined towards financial analysis and banking should choose the Finance specialisation.


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