Rai University Ahmedabad MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

The Master of Business Administration [MBA] (Marketing) at Rai University, Ahmedabad, is a 2-year (4-semester) full-time postgraduate program offered under the Rai School of Management Studies (RSMS). The Marketing specialization provides advanced training in consumer behaviour, brand management, digital marketing, market research, sales management, advertising, and strategic marketing, preparing graduates for careers in marketing, brand management, digital advertising, and business development. The total tuition fee for the 2-year program is Rs. 1,36,000, making it one of the most affordable MBA Marketing programs in Gujarat. With an annual intake of 120 students, the program is popular among graduates seeking to build expertise in marketing and accelerate their careers in the fast-evolving consumer and digital marketing landscape.

Admissions for the 2026-27 academic year are currently open at Rai University. Applications are accepted on a rolling basis, with the new batch expected to commence in July-August 2026. The university accepts scores from CAT, MAT, CMAT, XAT, GMAT, and ATMA for admission.

Key Points

• The Marketing specialization covers consumer behaviour, brand management, digital marketing, market research, sales management, advertising and promotion, retail management, and strategic marketing - providing a comprehensive grounding in both traditional and digital marketing.
• Students gain practical exposure through marketing case studies, live projects, brand campaigns, and internships with consumer goods, retail, and digital marketing companies facilitated by the Corporate Resource Cell (CRC).
• The program integrates digital marketing tools and platforms into the curriculum, equipping students with skills in SEO, SEM, social media marketing, content marketing, and marketing analytics.
• Rai University's 100+ recruiter network includes companies like Coca-Cola, Reliance, Mahindra, CarTrade, and others that actively recruit MBA Marketing graduates for sales, marketing, and business development roles.
• The SSIP Cell at Rai University supports students in developing marketing-driven startup ideas, providing real-world experience in brand building and go-to-market strategy.

RU MBA (Marketing) Fees

Fee Structure

• No separate Registration Fee or Caution Money is applicable for the MBA (Marketing) program as per the 2026-27 fee structure.
• Hostel Fees: Rs. 1,30,000 per year (optional, not mandatory). Separate boys and girls hostels are available on campus.
• Fees can be paid in cash or via Demand Draft (DD) in favour of "Rai University" payable at Ahmedabad. Cheques are not accepted.
• Education loan assistance is available through the university for eligible students.

RU MBA (Marketing) Admission 2026

Important Dates

Entrance Exam Dates

• Rai University accepts scores from CAT, MAT, CMAT, XAT, GMAT, and ATMA for MBA (Marketing) admission.
• Admission is primarily merit-based with a personal interview.
• Students who have not appeared for any entrance exam may still be considered based on graduation marks and interview performance.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

• Candidates must have completed graduation (any discipline) from a UGC-recognised university with a minimum of 50% aggregate marks (45% for SC/ST/OBC candidates).
• Final year graduation students may also apply provisionally, subject to meeting the eligibility criteria upon result declaration.
• Scores of national/state MBA entrance exams (CAT, MAT, CMAT, XAT, GMAT, ATMA, etc.) are considered for selection.

Admission Process

• Visit raiuniversity.edu/Admissions or collect the application form from the university campus.
• Submit the completed application form along with attested testimonials and an application fee of Rs. 600 (cash or DD).
• Shortlisted candidates will be called for a personal interview round.
• Merit list is prepared based on graduation marks, entrance exam scores, and interview performance.
• Upon selection, complete the fee payment and document verification to confirm admission.

RU MBA (Marketing) Scholarships 2026

Scholarship Details

• All university scholarships are applicable on tuition fee only.
• Scholarships are renewable annually subject to maintaining required academic performance, attendance, and discipline.
• Students must apply for scholarships through the university's official channels within the specified deadline each academic year.
• For scholarship queries, contact: info@raiuniversity.edu or visit the Registrar's Office.